It’s useful for businesses to review data insights and analytics by using reports to track patterns and trends. Data projections can be used to help when making important business decisions anticipating customer needs. When unreliable data, known as “dirty data,” ends up in the mix, your business insights can be compromised. Dirty data is inevitable. Studies show that executives believe around 33% of data is wrong. Even though it can’t be avoided, it should still be minimized. To safeguard your analytics against dirty data, you need understand a little more about it.
The importance of meticulously managed parking lots can’t be overlooked. In many large cities across North America there is a demand for parking that isn’t easily being met which can lead to tensions with first come first serve parking systems. In properties like condos, that have central parking garages, it’s beneficial to take precautions to avoid potential incidents as much as possible by creating a strategical parking system.
Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.
Going into 2020, customer service is a top-of-mind focus to virtually every organization today. According to a 2019 HubSpot Report customers’ voices are more powerful than ever before. With more resources and outlets available, customers are increasingly inclined to share their opinions. HubSpot found that 87% of people trust reviews and recommendations and factored them in their spending decisions.
Owner portals extend property managers’ ability to serve customers beyond business hours. According to an ApartmentRatings and StatisFacts report, the importance of property management portals reached an all-time high in 2019. The report shows that owners highly value portals because they centralize maintenance, payments, and community in one location.
According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.
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If you’ve been in business, even for a short amount of time, you’ve likely heard the terms EFT and ACH thrown around. You may have even heard them used interchangeably. But the truth is, while both of these acronyms represent a type of money movement, they are technically not the same. Here are a few important facts to keep in mind.
Staying relevant in the ever-changing property management industry means staying in tune with all the latest trends. For years now the role of technology in the world has evolved. Technology and innovation are embedded in society and business. Currently mobile technology serves a great advantage for property managers. Beyond offering a mobile friendly website, property managers can leverage mobile applications to streamline business operations.