Extended reality refers to all the immersive technology or new realities. The relatively new technology marks a point of disruption in the world of real estate and property management.
In 2020 the democratization of technology is considered one of the year’s top technology trends. Information, data, and communication can be exchanged easier than ever before. The distribution of knowledge and barriers to access have shifted drastically and as a result business has changed too.
Innovation is happening all around us at an exponential rate. One the trendiest technologies right now is Artificial Intelligence. AI has been an element of science fiction for many years, but it has now become a reality. Artificial Intelligence (AI) commonly comes across as a scary force but in reality, it’s a tool that has a place in businesses and everyday life. As technology gets more complicated it can become difficult to understand the practicality of some developments. Harnessing the potential of AI can be incredibly beneficial to property management companies as well.
As data has made its way online into the digital sphere, it’s essential for everyone, from businesses to consumers, to understand how to fortify sensitive data. Protecting vulnerabilities against threats enables businesses to continue to operate without compromising their employees or their customers.
Reports are an important function that businesses can use at every level of the hierarchy – boards, executives, middle management, and even administration. When reports are run on a regular basis companies can tap into the multitude of data available to them. Reports can give organizations easy to interpret summaries that make it easy to identify patterns and evolving trends.
An electronic document management system (EDMS), is software used to manage the creation, control, storage, and distribution of documents. Typically, an EDMS is a centralized system that streamlines document management. Electronic Document Management Systems usually includes an electronic signature function, which gives users the ability to digitally sign/authorize documents replacing manual “wet ink” signatures.
There is a lot of talk in the business world about digitization, but many businesses don’t feel inclined to switch from the comfort of paper to a new system. As technology evolves and software becomes more comprehensive, digitizing documents offers more benefits than hardcopies can. Digital documents have been developed to be more secure and be easier to access. One of the biggest impacts of an electronic documentation system is the significant cost reduction in comparison to traditional document management.
Texting may seem too casual for businesses to engage in but sending alerts to owners and tenants via text message can be more effective than any other form of digital communication. As long as contacts aren’t being overwhelmed by the volume of texts being sent and property managers have explicit consent to contact owners on their cell phones, text messaging can be very beneficial.
Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.
Establishing strong online marketing strategies gives property management companies steady access to leads. Online marketing is ideal for lead generation because it’s low maintenance and effective across all demographics. Studies continue to show that there is no age where web-based marketing ceases to be impactful.