As data has made its way online into the digital sphere, it’s essential for everyone, from businesses to consumers, to understand how to fortify sensitive data. Protecting vulnerabilities against threats enables businesses to continue to operate without compromising their employees or their customers.
Reports are an important function that businesses can use at every level of the hierarchy – boards, executives, middle management, and even administration. When reports are run on a regular basis companies can tap into the multitude of data available to them. Reports can give organizations easy to interpret summaries that make it easy to identify patterns and evolving trends.
An electronic document management system (EDMS), is software used to manage the creation, control, storage, and distribution of documents. Typically, an EDMS is a centralized system that streamlines document management. Electronic Document Management Systems usually includes an electronic signature function, which gives users the ability to digitally sign/authorize documents replacing manual “wet ink” signatures.
There is a lot of talk in the business world about digitization, but many businesses don’t feel inclined to switch from the comfort of paper to a new system. As technology evolves and software becomes more comprehensive, digitizing documents offers more benefits than hardcopies can. Digital documents have been developed to be more secure and be easier to access. One of the biggest impacts of an electronic documentation system is the significant cost reduction in comparison to traditional document management.
Texting may seem too casual for businesses to engage in but sending alerts to owners and tenants via text message can be more effective than any other form of digital communication. As long as contacts aren’t being overwhelmed by the volume of texts being sent and property managers have explicit consent to contact owners on their cell phones, text messaging can be very beneficial.
Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.
Establishing strong online marketing strategies gives property management companies steady access to leads. Online marketing is ideal for lead generation because it’s low maintenance and effective across all demographics. Studies continue to show that there is no age where web-based marketing ceases to be impactful.
Owner portals extend property managers’ ability to serve customers beyond business hours. According to an ApartmentRatings and StatisFacts report, the importance of property management portals reached an all-time high in 2019. The report shows that owners highly value portals because they centralize maintenance, payments, and community in one location.
Businesses across the globe are turning to cloud-based systems to streamline their operations and maximize efficiency. If your property management company has lagged a bit behind, don’t worry – you’re not alone. Better yet, it’s never too late to jump onboard. But what if you’ve got a stubborn decision-maker who simply doesn’t see the benefits of making this change? The following four advantages should help convince them otherwise.
According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.
Topics: Blog, Technology, Property Management, Customer Service, Tips, Marketing, Branding, Social Media, Communication, Business Growth, Engagement, digital security, Rentals, SEO, Costumer Satisfaction, Leasing