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Why Visual Media is Essential to Vacant Unit Listings

Posted by Jessica Galeano

When properties have vacancies, the goal is to fill them as fast as possible otherwise cashflow is reduced. To fill vacancies property managers must first attract a pool of good tenants. When you have less options it’s more difficult to find the ideal tenant for your property management company and the lifestyle you provide. In 2015 to 2016, a Venngage study found marketers increased visual content by 130%, integrating strong visual components to vacancy marketing can enhance the effectiveness of advertising and draw in more prospects.

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Topics: Property Management, Marketing, Social Media, SEO, Leasing

What Does the Democratization of Technology Mean?

Posted by Tricia Gopi

In 2020 the democratization of technology is considered one of the year’s top technology trends. Information, data, and communication can be exchanged easier than ever before. The distribution of knowledge and barriers to access have shifted drastically and as a result business has changed too.

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Topics: Technology, Property Management, Customer Service, Marketing, SEO, Digital

How Email Segmentation Can Get You Better Results

Posted by Tricia Gopi

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice

4 Reasons Your Business Should Be on the Cloud

Posted by Mitchell Vinnitsky

Businesses across the globe are turning to cloud-based systems to streamline their operations and maximize efficiency. If your property management company has lagged a bit behind, don’t worry – you’re not alone. Better yet, it’s never too late to jump onboard. But what if you’ve got a stubborn decision-maker who simply doesn’t see the benefits of making this change? The following four advantages should help convince them otherwise.

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Topics: Blog, Technology, Property Management, Branding, Security, SEO, Digital, Advice

4 Ways to Market to Millennials

Posted by Mitchell Vinnitsky

According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.

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Topics: Blog, Technology, Property Management, Customer Service, Tips, Marketing, Branding, Social Media, Communication, Business Growth, Engagement, Rentals, SEO, Leasing

Leveraging Mobile Tools in Property Management

Posted by Mitchell Vinnitsky

Staying relevant in the ever-changing property management industry means staying in tune with all the latest trends. For years now the role of technology in the world has evolved. Technology and innovation are embedded in society and business.  Currently mobile technology serves a great advantage for property managers. Beyond offering a mobile friendly website, property managers can leverage mobile applications to streamline business operations.

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Topics: Blog, News, Technology, Property Management, Customer Service, Tips, Marketing, Social Media, Engagement, Rentals, SEO, Digital, Advice, HOA

Attention Executives! 4 Reasons You Should be Blogging

Posted by Mitchell Vinnitsky

As a top-tier leader, writing a blog is probably the last thing on your radar. After all, you’ve got a property management company to run. Who has time to write articles? Believe it or not, there are a surprising number of advantages to executive blogging, many of which could help both your career as well as your organization as a whole. Keep an open mind and consider the following:

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Topics: Branding, Social Media, Communication, Business Growth, Engagement, SEO, Digital, Advice

Introducing Social Engagement into Your Property Manager Training

Posted by Mitchell Vinnitsky

Ongoing staff education is the lifeblood of any business, particularly in a competitive industry such as property management. The acquisition of new knowledge and skills makes your employees an even more valuable asset and can help position your firm as an industry front-runner. One of the most effective ways to help your team learn and grow is through social engagement. Here are five ways to integrate social into your training strategy.

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Topics: Property Management, Customer Service, Marketing, Branding, Social Media, Communication, Business Growth, Employee Satisfaction, Engagement, Hiring, SEO, Digital, Training

5 Easy and Effective SEO Tips for Property Managers on a Budget

Posted by Mitchell Vinnitsky

A recent stat revealed that an incredible 93% of all online experiences begin with a search engine. Where your property management company ranks on those search engines can mean the difference between success and mediocrity. This is why search engine optimization (SEO) is so important. But what if you’re just starting out and have a limited budget to work with? The following SEO tricks are both simple and, more importantly, cheap to implement.

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Topics: Blog, Technology, Property Management, Tips, Marketing, Communication, Business Growth, Engagement, Budgeting, SEO, Digital

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