A strategic approach to successful customer service is an essential factor for success. According to Gartner approximately two-thirds of companies compete primarily on the basis of customer service. Walker studies suggests that, as of 2020 customers will regard customer service as the most important differentiator when choosing which company in which they will do business. Omnichannel strategies can help businesses meet rising customer service expectations, research from Google found that 98% of Americans switch between devices in just one day, an omnichannel approach tailors customer service conveniently to that device and internet centric lifestyle.
Innovation is happening all around us at an exponential rate. One the trendiest technologies right now is Artificial Intelligence. AI has been an element of science fiction for many years, but it has now become a reality. Artificial Intelligence (AI) commonly comes across as a scary force but in reality, it’s a tool that has a place in businesses and everyday life. As technology gets more complicated it can become difficult to understand the practicality of some developments. Harnessing the potential of AI can be incredibly beneficial to property management companies as well.
An electronic document management system (EDMS), is software used to manage the creation, control, storage, and distribution of documents. Typically, an EDMS is a centralized system that streamlines document management. Electronic Document Management Systems usually includes an electronic signature function, which gives users the ability to digitally sign/authorize documents replacing manual “wet ink” signatures.
According to researcher, Osmo Wiio, “if communication can fail, it will fail.” Being prepared for potential miscommunications is the best way to ensure successful interactions. Property managers need to be able to communicate clearly to efficiently manage their community. They must also do their best to understand what owners, tenants, and residents need.
Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.
Establishing strong online marketing strategies gives property management companies steady access to leads. Online marketing is ideal for lead generation because it’s low maintenance and effective across all demographics. Studies continue to show that there is no age where web-based marketing ceases to be impactful.
Owner portals extend property managers’ ability to serve customers beyond business hours. According to an ApartmentRatings and StatisFacts report, the importance of property management portals reached an all-time high in 2019. The report shows that owners highly value portals because they centralize maintenance, payments, and community in one location.
Marketing 101 dictates that in order to be successful, you need to know your audience so you can cater to their specific needs, desires and preferences. Given that millennials are now officially the largest generation, and perhaps more importantly – that 60% of them choose to rent rather than own – it only stands to reason that property managers and landlords need to understand who these people are and what they are looking for in terms of amenities. To help you better position your properties so they’re more attractive to younger renters, here are a few things to consider.