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Why Visual Media is Essential to Vacant Unit Listings

Posted by Jessica Galeano

When properties have vacancies, the goal is to fill them as fast as possible otherwise cashflow is reduced. To fill vacancies property managers must first attract a pool of good tenants. When you have less options it’s more difficult to find the ideal tenant for your property management company and the lifestyle you provide. In 2015 to 2016, a Venngage study found marketers increased visual content by 130%, integrating strong visual components to vacancy marketing can enhance the effectiveness of advertising and draw in more prospects.

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Topics: Property Management, Marketing, Social Media, SEO, Leasing

Should Your Property Management Software Be on the Cloud?

Posted by Mitchell Vinnitsky

There has been an unprecedented growth of cloud-based software and SaaS platforms, Gartner estimated that cloud services would grow 17.5% in 2019 and continue to grow exponentially by 28% in 2022. The monumental movement to cloud-based software may have some property management companies weighing out whether or not there is enough reason to transition from self-hosted physical servers to a cloud-based SaaS platform. 

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Topics: Productivity, Technology, Property Management, Customer Service, Marketing, Business Growth, Advice, Portal, Organization, Automation

What Does the Democratization of Technology Mean?

Posted by Tricia Gopi

In 2020 the democratization of technology is considered one of the year’s top technology trends. Information, data, and communication can be exchanged easier than ever before. The distribution of knowledge and barriers to access have shifted drastically and as a result business has changed too.

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Topics: Technology, Property Management, Customer Service, Marketing, SEO, Digital

The 5 W's of Offline Networking

Posted by Tricia Gopi

The purpose of professional networking is to build business relationships within the parameters of your industry. In-person networking has stood its ground despite the growing popularity of social networks that facilitate professional networking online like LinkedIn.

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Topics: Blog, Property Management, Marketing, Communication, Business Growth, Employee Satisfaction, Engagement, Customer Satisfaction, Networking

How Email Segmentation Can Get You Better Results

Posted by Tricia Gopi

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice

4 Ways to Market to Millennials

Posted by Mitchell Vinnitsky

According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.

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Topics: Blog, Technology, Property Management, Customer Service, Tips, Marketing, Branding, Social Media, Communication, Business Growth, Engagement, Rentals, SEO, Leasing

5 Reasons You Should Be Going to Trade Shows

Posted by Mitchell Vinnitsky

Trade shows can be a powerful way to market your property management company as well as your own personal brand. A gathering of industry experts, media personnel and prospects who are ripe for the picking – what’s not to love? Yet ask any busy property manager and you’ll likely get a list a mile long of excuses not to attend. Is attending trade shows an investment of time and effort? Yes. Are they worth it? Absolutely. If you’re still grappling with some objections, here are five compelling reasons you should reconsider.

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Topics: Blog, Technology, Property Management, Marketing, Engagement, Budgeting, Advice, Seasonal

Leveraging Mobile Tools in Property Management

Posted by Mitchell Vinnitsky

Staying relevant in the ever-changing property management industry means staying in tune with all the latest trends. For years now the role of technology in the world has evolved. Technology and innovation are embedded in society and business.  Currently mobile technology serves a great advantage for property managers. Beyond offering a mobile friendly website, property managers can leverage mobile applications to streamline business operations.

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Topics: Blog, News, Technology, Property Management, Customer Service, Tips, Marketing, Social Media, Engagement, Rentals, SEO, Digital, Advice, HOA

Introducing Social Engagement into Your Property Manager Training

Posted by Mitchell Vinnitsky

Ongoing staff education is the lifeblood of any business, particularly in a competitive industry such as property management. The acquisition of new knowledge and skills makes your employees an even more valuable asset and can help position your firm as an industry front-runner. One of the most effective ways to help your team learn and grow is through social engagement. Here are five ways to integrate social into your training strategy.

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Topics: Property Management, Customer Service, Marketing, Branding, Social Media, Communication, Business Growth, Employee Satisfaction, Engagement, Hiring, SEO, Digital, Training

5 Easy and Effective SEO Tips for Property Managers on a Budget

Posted by Mitchell Vinnitsky

A recent stat revealed that an incredible 93% of all online experiences begin with a search engine. Where your property management company ranks on those search engines can mean the difference between success and mediocrity. This is why search engine optimization (SEO) is so important. But what if you’re just starting out and have a limited budget to work with? The following SEO tricks are both simple and, more importantly, cheap to implement.

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Topics: Blog, Technology, Property Management, Tips, Marketing, Communication, Business Growth, Engagement, Budgeting, SEO, Digital

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