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4 Tips to Understand Keyword Marketing for Property Management Companies

Posted by Mitchell Vinnitsky

The property management industry is unsurprisingly a competitive across North America. More and more companies are popping up and crossing industry verticals, serving mixed portfolios therefore giving existing businesses a run for their market share. According to Statista, the property management industry dipped from  reached $75.82 billion USD in 2019. With a low barrier to entry and high opportunity it’s no surprise the amount of new businesses entering the industry. Currently there are hundreds of thousands of active property management companies across North America.

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Topics: Property Management, Marketing, Branding, Digital, Automation

5 Ways Property Management Companies Can Enhance Brand Impact

Posted by Mitchell Vinnitsky

In a 2018 survey, approximately 26% of property management companies indicated that growth was a challenge they faced. To help expand their portfolio, organization’s can focus on improving brand recognition, credibility, and trust. By developing a recognizable brand, prospects deciding between your company and a competitor will have more reason to choose your company based on feelings of familiarity and trust.

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Topics: Property Management, Marketing, Branding

3 Strategies for Increasing Customer Referrals

Posted by Mitchell Vinnitsky

Referrals, recommendations, and reviews are often not regarded marketing in the traditional sense, but they can deliver high value to companies trying to capture new leads. Forbes confirms that out of a variety of marketing strategies including email campaigns, inbound marketing, and pay per click advertisement, referrals have the highest return on investment because they require minimal capital investments but bring in valuable leads. In Nielsen’s Harris Poll, 82% of people indicated that they would seek out recommendations from their network before making a purchase.

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Topics: Property Management, Marketing, Leasing, Customer Satisfaction

What is Return on Marketing Investment (ROMI)?

Posted by Angelica Diaz

Return on Marketing Investment, also known as ROMI, is a branch of ROI which measures the return on investment of marketing. Different marketing avenues, strategies, and mediums come at a range of costs. Depending on which combination are being used or the frequency, the cost of marketing an organization’s services, product, or brand can quickly rack up a hefty price tag. But the results of that marketing campaign if successful or effective can balance those costs and bring in additional revenue. So, ROMI is used to measure how much revenue can created in compared to expenses.

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Topics: Marketing

6 Tips to Improve Marketing Conversion Rates

Posted by Mitchell Vinnitsky

Conversion rates are metric of how many people who receive your marketing material respond to a call to action essentially it measures how well your marketing is getting people to do what your material is asking them to do. Converting a lead can look different depending on your marketing material or advertising, it can be calling a number to request information, signing up for a subscription, opening an email, downloading resources and so much more. In digital marketing, conversion rates allows to closely track the performance of their professional material.

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Topics: Property Management, Marketing, Leasing

How can User Generated Content Boost Your Marketing Strategy?

Posted by Mitchell Vinnitsky

User-generated content (UGC) is content that promotes a brand that is created independently by customers not commissioned by a company itself. UGC is created by consumers and customers who genuinely believe in a product or service. The type of content created can range anywhere from websites, blogs, photos, videos, testimonials, or social media posts.

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Topics: Blog, Property Management, Marketing, Branding, Digital, Advice, Customer Satisfaction, Community

5 Tips for Minimizing the Duration of Vacancies

Posted by Jennifer McCready

Having vacancies for too long can be bad for business, they can reduce cashflow, customer satisfaction, and employee morale. No matter how well you advertise or how well you maintain your customer relationships there will be turnover and vacancies. While it’s less than ideal, it’s not an impossible situation, here are 5 strategies to reduce the time units spend vacant.

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Topics: Productivity, Technology, Property Management, Customer Service, Marketing, Branding, Business Growth, Advice, Leasing, Customer Satisfaction, Automation

Why Visual Media is Essential to Vacant Unit Listings

Posted by Jessica Galeano

When properties have vacancies, the goal is to fill them as fast as possible otherwise cashflow is reduced. To fill vacancies property managers must first attract a pool of good tenants. When you have less options it’s more difficult to find the ideal tenant for your property management company and the lifestyle you provide. In 2015 to 2016, a Venngage study found marketers increased visual content by 130%, integrating strong visual components to vacancy marketing can enhance the effectiveness of advertising and draw in more prospects.

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Topics: Property Management, Marketing, Social Media, SEO, Leasing

Should Your Property Management Software Be on the Cloud?

Posted by Mitchell Vinnitsky

There has been an unprecedented growth of cloud-based software and SaaS platforms, Gartner estimated that cloud services would grow 17.5% in 2019 and continue to grow exponentially by 28% in 2022. The monumental movement to cloud-based software may have some property management companies weighing out whether or not there is enough reason to transition from self-hosted physical servers to a cloud-based SaaS platform. 

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Topics: Productivity, Technology, Property Management, Customer Service, Marketing, Business Growth, Advice, Portal, Organization, Automation

What Does the Democratization of Technology Mean?

Posted by Mitchell Vinnitsky

In 2020 the democratization of technology is considered one of the year’s top technology trends. Information, data, and communication can be exchanged easier than ever before. The distribution of knowledge and barriers to access have shifted drastically and as a result business has changed too.

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Topics: Technology, Property Management, Customer Service, Marketing, SEO, Digital

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