It’s useful for businesses to review data insights and analytics by using reports to track patterns and trends. Data projections can be used to help when making important business decisions anticipating customer needs. When unreliable data, known as “dirty data,” ends up in the mix, your business insights can be compromised. Dirty data is inevitable. Studies show that executives believe around 33% of data is wrong. Even though it can’t be avoided, it should still be minimized. To safeguard your analytics against dirty data, you need understand a little more about it.
Reports are an important function that businesses can use at every level of the hierarchy – boards, executives, middle management, and even administration. When reports are run on a regular basis companies can tap into the multitude of data available to them. Reports can give organizations easy to interpret summaries that make it easy to identify patterns and evolving trends.