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What is the Impact of Voice of the Customer (VoC) on Customer Relationships?

Posted by Tricia Gopi

There is no question that customer relationships are crucial in the property management industry. The role of the customer has become increasingly significant, what once could be boiled down to the simple ubiquitous adage “the customer’s always right,” is now a customer-centric business model. For property managers to improve customer relations they must tailor service to suit customers’ the specific needs. To do this companies are using a concept called “Voice of the Customer (VoC)” which helps businesses determine how they can provide value to customers.

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Topics: Property Management, Customer Service, Digital, Customer Satisfaction, Analytics

5 Advantages of CRM for Property Managers

Posted by Tricia Gopi

Customer Relationship Management (CRM) is an essential element in the service industry. According to Gartner, the global CRM market was estimated to have grown to $48.2 million in 2018, the prominence of the CRM platform represents a shift in business emphasizing the focus on customer relations and customer-perceived value. CRM software is used to facilitate how companies interact with customers and prospects ensuring they follow that organization’s specific “principles, practices, and guidelines.” CRM is used to track interactions with customers, behavior, and trends to help businesses improve their customer service and customer appeal.

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Topics: Property Management, Customer Service, Engagement, Digital, Customer Satisfaction

Understanding Omnichannel Customer Service

Posted by Tricia Gopi

A strategic approach to successful customer service is an essential factor for success. According to Gartner approximately two-thirds of companies compete primarily on the basis of customer service. Walker studies suggests that, as of 2020 customers will regard customer service as the most important differentiator when choosing which company in which they will do business. Omnichannel strategies can help businesses meet rising customer service expectations, research from Google found that 98% of Americans switch between devices in just one day, an omnichannel approach tailors customer service conveniently to that device and internet centric lifestyle.   

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Topics: Productivity, Blog, Property Management, Business Growth, Employee Satisfaction, Engagement, Digital, Advice, Customer Satisfaction, Automation

Online Knowledge Base: Best Practices

Posted by Tricia Gopi

Offering an online knowledge base is a helpful in creating a complete and effective customer service strategy. 89% of customers expect companies to offer a self-service support portal, and Forrester research determined that the most frequently used self-service platforms are knowledge bases. A strong and comprehensive online knowledge base can come in many forms: a website, FAQ, manual – even social media, or it can be a combination of multiple platforms.

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Topics: Blog, Property Management, Customer Service, Tips, Communication, Engagement, Digital, Training, Portal, Customer Satisfaction

8 Advantages of Offering Self Service Tools

Posted by Tricia Gopi

Offering customers self-service capabilities is becoming an increasingly important element of the customer service toolkit. Whether it is in the form of an online knowledge base, a simple FAQ or a portal, Gartner Research predicts that by the end of 2020, 85% of the relationship between customers and businesses will require zero human interaction.

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Topics: Technology, Property Management, Digital, Portal, Customer Satisfaction

3 Ways Going Paperless Minimizes Risk

Posted by Tricia Gopi

The conversation about going paperless and introducing sustainable business practices is not new. For the last few decades there has been an ongoing discussion about the reality of going paperless. There is a clear dependency on paper that spans industries, yet most offices haven’t made significant change in the volume of their paper use. Many people attribute that lack of commitment to security concerns.

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Topics: Property Management, Digital, Sustainability, Organization, Reporting, Cybersecurity

4 Reasons Why You Should Use Video Conferences

Posted by Tricia Gopi

Not too long-ago video conferencing technology was the thing of imaginative TV or an out of reach technology. Today video meeting software is a readily available, easy to access tool that companies can leverage. However, many companies are hesitant about their switch to remote video technology. TechRadar research shows that around 26%-30% of people are uncomfortable with the idea of using video conferences.


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Topics: Property Management, Communication, Business Growth, Employee Satisfaction, Digital, Organization

Understanding Extended Reality for Property Managers

Posted by Tricia Gopi

Extended reality refers to all the immersive technology or new realities. The relatively new technology marks a point of disruption in the world of real estate and property management.  

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Topics: Technology, Property Management, Branding, Communication, Business Growth, Employee Satisfaction, Digital, Customer Satisfaction, Automation

What Does the Democratization of Technology Mean?

Posted by Tricia Gopi

In 2020 the democratization of technology is considered one of the year’s top technology trends. Information, data, and communication can be exchanged easier than ever before. The distribution of knowledge and barriers to access have shifted drastically and as a result business has changed too.

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Topics: Technology, Property Management, Customer Service, Marketing, SEO, Digital

How Artificial Intelligence is Beneficial to Property Managers

Posted by Tricia Gopi

Innovation is happening all around us at an exponential rate. One the trendiest technologies right now is Artificial Intelligence. AI has been an element of science fiction for many years, but it has now become a reality. Artificial Intelligence (AI) commonly comes across as a scary force but in reality, it’s a tool that has a place in businesses and everyday life. As technology gets more complicated it can become difficult to understand the practicality of some developments. Harnessing the potential of AI can be incredibly beneficial to property management companies as well. 

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Topics: Productivity, Technology, Property Management, Employee Satisfaction, Engagement, Digital, Customer Satisfaction

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