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3 Tips for Verifying Proof of Income

Posted by Mitchell Vinnitsky

When evaluating potential tenants for a rental property, it’s imperative that you screen them thoroughly. The truth is, anyone can look great on paper and seem legit in person, but there are a lot of hidden pitfalls to renting that could come back to bite you if you’re not careful. One of the best ways to weed out bad apples is to verify each applicant’s income. This can significantly reduce your risk and save you a lot of money and hassle in the long run. Here are a few expert tips to help optimize the process.

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Topics: Technology, Property Management, Business Growth, Digital, Community, Organization

5 Tips for Streamlining the Inspection Process

Posted by Mitchell Vinnitsky

Inspections are a key function of property management. Not only do they provide the opportunity to regularly assess property condition and identify the need for maintenance, but they also protect you against serious and costly problems down the road. As with any business process, however, there is a right way and wrong way to carry out inspections. To optimize this process and keep your residents happy, we recommend using the following guideline.

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Topics: Technology, Property Management, Digital, Organization, Automation

4 Tips to Understand Keyword Marketing for Property Management Companies

Posted by Mitchell Vinnitsky

The property management industry is unsurprisingly a competitive across North America. More and more companies are popping up and crossing industry verticals, serving mixed portfolios therefore giving existing businesses a run for their market share. According to Statista, the property management industry dipped from  reached $75.82 billion USD in 2019. With a low barrier to entry and high opportunity it’s no surprise the amount of new businesses entering the industry. Currently there are hundreds of thousands of active property management companies across North America.

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Topics: Property Management, Marketing, Branding, Digital, Automation

How can User Generated Content Boost Your Marketing Strategy?

Posted by Mitchell Vinnitsky

User-generated content (UGC) is content that promotes a brand that is created independently by customers not commissioned by a company itself. UGC is created by consumers and customers who genuinely believe in a product or service. The type of content created can range anywhere from websites, blogs, photos, videos, testimonials, or social media posts.

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Topics: Blog, Property Management, Marketing, Branding, Digital, Advice, Customer Satisfaction, Community

What is the Impact of Voice of the Customer (VoC) on Customer Relationships?

Posted by Jessica Galeano

There is no question that customer relationships are crucial in the property management industry. The role of the customer has become increasingly significant, what once could be boiled down to the simple ubiquitous adage “the customer’s always right,” is now a customer-centric business model. For property managers to improve customer relations they must tailor service to suit customers’ the specific needs. To do this companies are using a concept called “Voice of the Customer (VoC)” which helps businesses determine how they can provide value to customers.

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Topics: Property Management, Customer Service, Digital, Customer Satisfaction, Analytics

5 Advantages of CRM for Property Managers

Posted by Jennifer McCready

Customer Relationship Management (CRM) is an essential element in the service industry. According to Gartner, the global CRM market was estimated to have grown to $48.2 million in 2018, the prominence of the CRM platform represents a shift in business emphasizing the focus on customer relations and customer-perceived value. CRM software is used to facilitate how companies interact with customers and prospects ensuring they follow that organization’s specific “principles, practices, and guidelines.” CRM is used to track interactions with customers, behavior, and trends to help businesses improve their customer service and customer appeal.

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Topics: Property Management, Customer Service, Engagement, Digital, Customer Satisfaction

Understanding Omnichannel Customer Service

Posted by Mitchell Vinnitsky

A strategic approach to successful customer service is an essential factor for success. According to Gartner approximately two-thirds of companies compete primarily on the basis of customer service. Walker studies suggests that, as of 2020 customers will regard customer service as the most important differentiator when choosing which company in which they will do business. Omnichannel strategies can help businesses meet rising customer service expectations, research from Google found that 98% of Americans switch between devices in just one day, an omnichannel approach tailors customer service conveniently to that device and internet centric lifestyle.   

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Topics: Productivity, Blog, Property Management, Business Growth, Employee Satisfaction, Engagement, Digital, Advice, Customer Satisfaction, Automation

Online Knowledge Base: Best Practices

Posted by Jessica Galeano

Offering an online knowledge base is a helpful in creating a complete and effective customer service strategy. 89% of customers expect companies to offer a self-service support portal, and Forrester research determined that the most frequently used self-service platforms are knowledge bases. A strong and comprehensive online knowledge base can come in many forms: a website, FAQ, manual – even social media, or it can be a combination of multiple platforms.

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Topics: Blog, Property Management, Customer Service, Tips, Communication, Engagement, Digital, Training, Portal, Customer Satisfaction

8 Advantages of Offering Self Service Tools

Posted by Mitchell Vinnitsky

Offering customers self-service capabilities is becoming an increasingly important element of the customer service toolkit. Whether it is in the form of an online knowledge base, a simple FAQ or a portal, Gartner Research predicts that by the end of 2020, 85% of the relationship between customers and businesses will require zero human interaction.

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Topics: Technology, Property Management, Digital, Portal, Customer Satisfaction

3 Ways Going Paperless Minimizes Risk

Posted by Mitchell Vinnitsky

The conversation about going paperless and introducing sustainable business practices is not new. For the last few decades there has been an ongoing discussion about the reality of going paperless. There is a clear dependency on paper that spans industries, yet most offices haven’t made significant change in the volume of their paper use. Many people attribute that lack of commitment to security concerns.

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Topics: Property Management, Digital, Sustainability, Organization, Reporting, Cybersecurity

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