Professionals agree that networking has a vital role to play in business, an Oxford study found that 5%-20% of new customers come from trade shows. Despite the value it can offer, many people turn down the opportunity to network because of fear or discomfort. While feeling intimidated by networking is common, it can be avoided by changing your mindset and putting less pressure on yourself. Instead of focusing solely on coming away with a long list of contacts, try to make a few meaningful connections. The key to connection when you’re networking, is conversation.
Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.
Businesses across the globe are turning to cloud-based systems to streamline their operations and maximize efficiency. If your property management company has lagged a bit behind, don’t worry – you’re not alone. Better yet, it’s never too late to jump onboard. But what if you’ve got a stubborn decision-maker who simply doesn’t see the benefits of making this change? The following four advantages should help convince them otherwise.
According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.
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If you’ve been in business, even for a short amount of time, you’ve likely heard the terms EFT and ACH thrown around. You may have even heard them used interchangeably. But the truth is, while both of these acronyms represent a type of money movement, they are technically not the same. Here are a few important facts to keep in mind.
Marketing 101 dictates that in order to be successful, you need to know your audience so you can cater to their specific needs, desires and preferences. Given that millennials are now officially the largest generation, and perhaps more importantly – that 60% of them choose to rent rather than own – it only stands to reason that property managers and landlords need to understand who these people are and what they are looking for in terms of amenities. To help you better position your properties so they’re more attractive to younger renters, here are a few things to consider.
Trade shows can be a powerful way to market your property management company as well as your own personal brand. A gathering of industry experts, media personnel and prospects who are ripe for the picking – what’s not to love? Yet ask any busy property manager and you’ll likely get a list a mile long of excuses not to attend. Is attending trade shows an investment of time and effort? Yes. Are they worth it? Absolutely. If you’re still grappling with some objections, here are five compelling reasons you should reconsider.
Halloween is one of the busiest nights of the year. Children, adults, and everyone in between will be up to something.
Climbing the corporate ladder is great, but it comes with a lot more responsibility. And as your plate becomes fuller, so does the risk that you’re going to eventually burn yourself out. Burnout is something almost every business owner or executive experiences at some point in their career, and property managers are no exception. The good news is, this can all be avoided. The key is being able to identify the signs before things get out of hand. Here are three things you need to watch for and what you can do to get back on track.
In a perfect world, homeowners associations would be relatively silent entities. Dues would be collected, projects would be planned and carried out, things would work effortlessly and neighbors would all get along. Of course, as any seasoned HOA manager knows, we don’t live in a perfect world and these associations are rarely “seen but not heard.” Knowing some of the most common complaints launched from these groups can help make it easier to resolve and sometimes even prevent them altogether. Let’s take a look at five of the biggest HOA complaints below.