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How can User Generated Content Boost Your Marketing Strategy?

Posted by Mitchell Vinnitsky

User-generated content (UGC) is content that promotes a brand that is created independently by customers not commissioned by a company itself. UGC is created by consumers and customers who genuinely believe in a product or service. The type of content created can range anywhere from websites, blogs, photos, videos, testimonials, or social media posts.

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Topics: Blog, Property Management, Marketing, Branding, Digital, Advice, Customer Satisfaction, Community

Would Your Property Management Company Benefit from Mobile CRM?

Posted by Mitchell Vinnitsky

Mobile CRM (customer relationship management) technology is a platform that enables frontline staff to conveniently access CRM software and functionality from any internet-enabled mobile device from smartphones to tablets. The CRM market has experienced unprecedent growth globally, by 2023 Satista projects the CRM software market to grow $40.26 billion USD. Mobile CRM allows remote workers to interact with customer and prospect data to execute from marketing and sales to customer support.

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Topics: Blog, Technology, Property Management, Branding, Communication, Business Growth, Training, Economics, Customer Satisfaction, Community, Automation

Why Should Your Focus Be on Customer Retention?

Posted by Jessica Galeano

Signing a new client is great, it is rewarding, validating, and exciting. Generating new leads and converting prospects is huge part of staying operational but developing strategies to retain customers is arguably more crucial than converting leads. Repeat customers typically account for 65% of a company’s current business so, a focus on retention is beneficial for property management companies looking to expand their portfolio. After you bring a new customer on board the goal becomes oriented around keeping that customer, but only about 32% of executives say that retaining current customers is a priority.

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Topics: Property Management, Customer Service, Business Growth, Customer Satisfaction, Conflict Resolution, Community

5 Key Ingredients to Customer Loyalty

Posted by Mitchell Vinnitsky

Converting leads to customers is essential to success but once you have established a strong customer base, it’s important to keep those customers coming back, continuing to choose you over competitors time and time again. According to research by Temkin Group in 2018, loyal customers are 5 times more likely to forgive issues, 4 times more likely to refer new prospects, and 7 times more likely to try a new product or service from that company. When customer decide that they prefer one company to its competitors, that customer’s repeat business is considered loyalty, sustaining that loyalty is essential to enduring success.

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Topics: Property Management, Customer Satisfaction, Community, Trends

Where Can Retrofitting Save Your Properties Energy?

Posted by Jennifer McCready

In our society we depend on energy for every part of our day to go smoothly. Whether it’s turning on the lights, starting the car, or making a morning coffee, we depend on some source of energy. Every source of energy has some impact on the environment. The magnitude of that impact depends on the energy source itself, for example renewable sources have far less global impact than crude oil. One way to reduce your company’s environmental impact, besides alternative energy, is by retrofitting your properties and your offices.

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Topics: Property Management, Advice, Customer Satisfaction, Sustainability, Community

3 Reasons Your Employees Need Automation

Posted by Jessica Galeano

Technology at work can be complicated. As business executives mull over the advantages and disadvantages of installing specialized software, various factors are considered in the cost-benefit analysis. Arguably, the most important effect to consider is how technology supports your team. PWC research found that 90% of C-Suite executives felt like they were making decisions related technology that reflected their staff’s needs but only about 53% of staff agreed.

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Topics: Property Management, Accounting, Business Growth, Employee Satisfaction, Community, Organization, Reporting, Automation

4 Reasons Why Your Properties Should Be Smarter

Posted by Mitchell Vinnitsky

The rise of the smart home came quickly. Just like any other amenity like swimming pools or gyms, a property equipped with smart technology increases the appeal and value to prospects. Giving customers the power to control their home from the comfort of their smartphone can set your service apart from competitors.  

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Topics: Property Management, Employee Satisfaction, HOA, Sustainability, Community

The Basics of Cybersecurity for Property Managers

Posted by Mitchell Vinnitsky

As data has made its way online into the digital sphere, it’s essential for everyone, from businesses to consumers, to understand how to fortify sensitive data. Protecting vulnerabilities against threats enables businesses to continue to operate without compromising their employees or their customers.

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Topics: Technology, Property Management, Security, Advice, Community, Cybersecurity

4 Ways to Improve AGM Attendance

Posted by Mitchell Vinnitsky

An AGM (annual general meeting) is a mandatory meeting held between a condo corporation and its owners/shareholders. According to the condominium act, at least 25% of owners need to attend their AGM, either physically or by proxy, to reach quorum. If quorum isn’t reached, AGMs are delayed until enough people can attend.

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Topics: Communication, Engagement, Advice, HOA, Customer Satisfaction, Community

How to Handle Disagreements in Your Community

Posted by Jessica Galeano

In multi-family residential complexes, interpersonal friction between owners and tenants isn’t uncommon. In 2019, people spent an average of 2.8 hours of their week in conflict with someone else. Whether they are minor disagreements, noise complaints, or neighborly spats, it’s important that property managers are able to minimize altercations as soon as possible by deescalating tensions.

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Topics: Property Management, Communication, Advice, Customer Satisfaction, Conflict Resolution, Community

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