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4 Reasons Cybersecurity Matters More Than Ever

Posted by Tricia Gopi on Apr 2, 2020 6:00:00 AM

 

Cybersecurity has become a prominent topic of conversation as a result of the ubiquity of technology and the importance of data. Exploring cybersecurity options and implementing best practices can help to fend off modern threats. Implementing thorough security processes can show customers that your business is, not only, prepared but less vulnerable to looming cyberattacks. Because data is now integral to how we operate as organizations and individuals, cybersecurity is essential to the well-being of your business.

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Topics: Business Growth, Security, Advice, Cybersecurity

The Financial Impact of Digitization

Posted by Tricia Gopi on Mar 3, 2020 12:15:00 PM

There is a lot of talk in the business world about digitization, but many businesses don’t feel inclined to switch from the comfort of paper to a new system. As technology evolves and software becomes more comprehensive, digitizing documents offers more benefits than hardcopies can. Digital documents have been developed to be more secure and be easier to access. One of the biggest impacts of an electronic documentation system is the significant cost reduction in comparison to traditional document management. 

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Topics: Technology, Business Growth, digital security, Budgeting, Digital, Portal, Organization

The Basics of HOA Fiduciary Duty

Posted by Tricia Gopi on Feb 6, 2020 6:00:00 AM

An HOA board of directors is the governing body of a residential community. The purpose of an HOA board is to make and oversee decisions regarding community assets and regulations. Most HOA boards are non-profit organizations where each board member serves based on trust. Fiduciary duty requires board members to uphold that trust by acting in the best interest of the community.

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Topics: Blog, Property Management, Accounting, Communication, Business Growth, Hiring, HOA, Economics

Why Property Managers Should Be Texting

Posted by Tricia Gopi on Jan 30, 2020 6:00:00 AM

Texting may seem too casual for businesses to engage in but sending alerts to owners and tenants via text message can be more effective than any other form of digital communication. As long as contacts aren’t being overwhelmed by the volume of texts being sent and property managers have explicit consent to contact owners on their cell phones, text messaging can be very beneficial.

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Topics: Technology, Property Management, Communication, Business Growth, Employee Satisfaction, Engagement, Advice, Customer Satisfaction

3 Things You Should Know About the On-Demand Economy

Posted by Tricia Gopi on Jan 28, 2020 6:00:00 AM

The on-demand economy has been on the rise for over a decade, growing with the popularity of Uber and Airbnb. Since 2008, it has brought in billions of dollars from consumers who want instant access to services. Over 42% of Americans have used on-demand services, a number that research suggests won’t be slowing down anytime soon.

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Topics: Blog, Communication, Business Growth, Employee Satisfaction, Hiring, Digital, Advice, Economics, Customer Satisfaction

The 5 W's of Offline Networking

Posted by Tricia Gopi on Jan 23, 2020 6:00:00 AM

The purpose of professional networking is to build business relationships within the parameters of your industry. In-person networking has stood its ground despite the growing popularity of social networks that facilitate professional networking online like LinkedIn.

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Topics: Blog, Property Management, Marketing, Communication, Business Growth, Employee Satisfaction, Engagement, Customer Satisfaction, Networking

How Email Segmentation Can Get You Better Results

Posted by Tricia Gopi on Jan 16, 2020 6:00:00 AM

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice, Costumer Satisfaction

4 Ways to Market to Millennials

Posted by Mitchell Vinnitsky on Dec 17, 2019 6:00:00 AM

According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.

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Topics: Blog, Technology, Property Management, Customer Service, Tips, Marketing, Branding, Social Media, Communication, Business Growth, Engagement, digital security, Rentals, SEO, Costumer Satisfaction, Leasing

The Basics of ACH & EFT

Posted by Mitchell Vinnitsky on Dec 12, 2019 6:00:00 AM

If you’ve been in business, even for a short amount of time, you’ve likely heard the terms EFT and ACH thrown around. You may have even heard them used interchangeably. But the truth is, while both of these acronyms represent a type of money movement, they are technically not the same. Here are a few important facts to keep in mind.

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Topics: Blog, Technology, Property Management, Accounting, Tips, Business Growth, Employee Satisfaction, Digital, Costumer Satisfaction, Economics

The Property Manager's Guide to What Young Renters Want

Posted by Mitchell Vinnitsky on Dec 5, 2019 6:00:00 AM

Marketing 101 dictates that in order to be successful, you need to know your audience so you can cater to their specific needs, desires and preferences. Given that millennials are now officially the largest generation, and perhaps more importantly – that 60% of them  choose to rent rather than own – it only stands to reason that property managers and landlords need to understand who these people are and what they are looking for in terms of amenities. To help you better position your properties so they’re more attractive to younger renters, here are a few things to consider.

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Topics: Productivity, Blog, Technology, Communication, Business Growth, Employee Satisfaction, Advice, Costumer Satisfaction, Training, Leasing, Economics

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