According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.
As a top-tier leader, writing a blog is probably the last thing on your radar. After all, you’ve got a property management company to run. Who has time to write articles? Believe it or not, there are a surprising number of advantages to executive blogging, many of which could help both your career as well as your organization as a whole. Keep an open mind and consider the following:
We recently went over some pretty compelling reasons why even a small property management company could benefit from having a board of directors. But understanding the advantages and actually making it happen are two different monsters. Where on earth do you even begin? Believe it or not, putting together a trusted board of directors or advisors isn’t as complicated or challenging as you may think. In fact, all you need to do is look for the following three fundamentals.
Ongoing staff education is the lifeblood of any business, particularly in a competitive industry such as property management. The acquisition of new knowledge and skills makes your employees an even more valuable asset and can help position your firm as an industry front-runner. One of the most effective ways to help your team learn and grow is through social engagement. Here are five ways to integrate social into your training strategy.
According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.
Using email is a no-brainer for most property management C-Suite executives. Problems come into play, however, when it comes to wording those emails so that they deliver the right message in the right tone and effectively get the point across.
Building a team of qualified, dynamic and motivated individuals isn’t exactly an easy feat. In fact, hiring can be a huge challenge, particularly in the property management industry. Yet there are plenty of big players that have done an amazing job at snagging top talent. So, what’s their secret? The good news is, you don’t have to reinvent the wheel. You just have to follow their lead. Here are four ways you can get the best and the brightest to join your property management company.
These days, when someone is looking for information about a business, they’ll do so almost exclusively on the internet. You’ve probably already invested in a quality website, but is it really enough to make your firm stand out amidst all the other property management companies in the area?
Making your business a success requires getting your brand in front of as many qualified leads as possible. But unless you have an unlimited marketing budget, this will require a bit of finesse in determining which channels are most likely to net you the best possible results. With so many options available to you, how can you choose where to focus your efforts and allocate your spend? Here are some guidelines that might help make this difficult decision much less overwhelming.
When it comes to social media and getting your message out to the masses, most people think about networks, like Facebook and Twitter, or even a company blog. One lucrative and highly effective angle that you may not have considered, however, is the podcast – that is, audio recorded messages that can include everything from tips and tricks to a newsworthy announcement to an interview with an industry expert. And with more than 1 billion podcast subscriptions on iTunes alone, it’s obviously something that people are paying attention to. Here’s why you should consider tapping into this market for your own property management business.