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The Relationship between Businesses and the Environment

Posted by Tricia Gopi

The state of the environment impacts business and business impacts the environment. As environmental concerns become more dire, customers are more concerned about how their spending decisions effect the planet. A 2018 Futerra survey found that 88% of customers want businesses to help them achieve a more sustainable lifestyle, but 43% of respondents said that businesses make it harder to live sustainably.

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Topics: Branding, Communication, Business Growth, Sustainability

Understanding Extended Reality for Property Managers

Posted by Tricia Gopi

Extended reality refers to all the immersive technology or new realities. The relatively new technology marks a point of disruption in the world of real estate and property management.  

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Topics: Technology, Branding, Communication, Business Growth, Employee Satisfaction, Digital, Customer Satisfaction, Automation

How Email Segmentation Can Get You Better Results

Posted by Tricia Gopi

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice, Costumer Satisfaction

4 Reasons Your Business Should Be on the Cloud

Posted by Mitchell Vinnitsky

Businesses across the globe are turning to cloud-based systems to streamline their operations and maximize efficiency. If your property management company has lagged a bit behind, don’t worry – you’re not alone. Better yet, it’s never too late to jump onboard. But what if you’ve got a stubborn decision-maker who simply doesn’t see the benefits of making this change? The following four advantages should help convince them otherwise.

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Topics: Blog, Technology, Property Management, Branding, Security, digital security, SEO, Digital, Advice, Costumer Satisfaction

4 Ways to Market to Millennials

Posted by Mitchell Vinnitsky

According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.

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Topics: Blog, Technology, Property Management, Customer Service, Tips, Marketing, Branding, Social Media, Communication, Business Growth, Engagement, digital security, Rentals, SEO, Costumer Satisfaction, Leasing

Attention Executives! 4 Reasons You Should be Blogging

Posted by Mitchell Vinnitsky

As a top-tier leader, writing a blog is probably the last thing on your radar. After all, you’ve got a property management company to run. Who has time to write articles? Believe it or not, there are a surprising number of advantages to executive blogging, many of which could help both your career as well as your organization as a whole. Keep an open mind and consider the following:

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Topics: Branding, Social Media, Communication, Business Growth, Engagement, SEO, Digital, Advice

3 Fundamentals to Look for When Building a Board of Directors

Posted by Mitchell Vinnitsky

We recently went over some pretty compelling reasons why even a small property management company could benefit from having a board of directors. But understanding the advantages and actually making it happen are two different monsters. Where on earth do you even begin? Believe it or not, putting together a trusted board of directors or advisors isn’t as complicated or challenging as you may think. In fact, all you need to do is look for the following three fundamentals.

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Topics: Property Management, Tips, Branding, Business Growth, Hiring, Budgeting, Rentals

Introducing Social Engagement into Your Property Manager Training

Posted by Mitchell Vinnitsky

Ongoing staff education is the lifeblood of any business, particularly in a competitive industry such as property management. The acquisition of new knowledge and skills makes your employees an even more valuable asset and can help position your firm as an industry front-runner. One of the most effective ways to help your team learn and grow is through social engagement. Here are five ways to integrate social into your training strategy.

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Topics: Property Management, Customer Service, Marketing, Branding, Social Media, Communication, Business Growth, Employee Satisfaction, Engagement, Hiring, SEO, Digital, Training

How to Engage Residents through Social Media

Posted by Mitchell Vinnitsky

According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.

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Topics: Technology, Property Management, Tips, Branding, Social Media, Communication, Business Growth, Engagement

What NOT to Do: 5 Professional Email Mistakes to Avoid

Posted by Mitchell Vinnitsky

Using email is a no-brainer for most property management C-Suite executives. Problems come into play, however, when it comes to wording those emails so that they deliver the right message in the right tone and effectively get the point across.

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Topics: Technology, Property Management, Branding, Communication

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