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How can User Generated Content Boost Your Marketing Strategy?

Posted by Mitchell Vinnitsky

User-generated content (UGC) is content that promotes a brand that is created independently by customers not commissioned by a company itself. UGC is created by consumers and customers who genuinely believe in a product or service. The type of content created can range anywhere from websites, blogs, photos, videos, testimonials, or social media posts.

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Topics: Blog, Property Management, Marketing, Branding, Digital, Advice, Customer Satisfaction, Community

Would Your Property Management Company Benefit from Mobile CRM?

Posted by Mitchell Vinnitsky

Mobile CRM (customer relationship management) technology is a platform that enables frontline staff to conveniently access CRM software and functionality from any internet-enabled mobile device from smartphones to tablets. The CRM market has experienced unprecedent growth globally, by 2023 Satista projects the CRM software market to grow $40.26 billion USD. Mobile CRM allows remote workers to interact with customer and prospect data to execute from marketing and sales to customer support.

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Topics: Blog, Technology, Property Management, Branding, Communication, Business Growth, Training, Economics, Customer Satisfaction, Community, Automation

4 Benefits of Mobile Apps for Property Management Teams

Posted by Jennifer McCready

Of the 2.7 billion smartphone users and additional 1.35 billion tablet users worldwide, people are spending 90% of their time on apps rather than web-browsers. By offering employees access to their property management software from a mobile app creates, companies are providing a platform that is more adaptable to both their job and lifestyle. Apps available on smart devices provide additional efficiencies to users and can also facilitate a new and improved standard of productivity.

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Topics: Blog, Customer Service, Business Growth, Engagement, Advice, Reporting, Trends, Analytics

Understanding Omnichannel Customer Service

Posted by Mitchell Vinnitsky

A strategic approach to successful customer service is an essential factor for success. According to Gartner approximately two-thirds of companies compete primarily on the basis of customer service. Walker studies suggests that, as of 2020 customers will regard customer service as the most important differentiator when choosing which company in which they will do business. Omnichannel strategies can help businesses meet rising customer service expectations, research from Google found that 98% of Americans switch between devices in just one day, an omnichannel approach tailors customer service conveniently to that device and internet centric lifestyle.   

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Topics: Productivity, Blog, Property Management, Business Growth, Employee Satisfaction, Engagement, Digital, Advice, Customer Satisfaction, Automation

Online Knowledge Base: Best Practices

Posted by Jessica Galeano

Offering an online knowledge base is a helpful in creating a complete and effective customer service strategy. 89% of customers expect companies to offer a self-service support portal, and Forrester research determined that the most frequently used self-service platforms are knowledge bases. A strong and comprehensive online knowledge base can come in many forms: a website, FAQ, manual – even social media, or it can be a combination of multiple platforms.

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Topics: Blog, Property Management, Customer Service, Tips, Communication, Engagement, Digital, Training, Portal, Customer Satisfaction

The Basics of HOA Fiduciary Duty

Posted by Jessica Galeano

An HOA board of directors is the governing body of a residential community. The purpose of an HOA board is to make and oversee decisions regarding community assets and regulations. Most HOA boards are non-profit organizations where each board member serves based on trust. Fiduciary duty requires board members to uphold that trust by acting in the best interest of the community.

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Topics: Blog, Property Management, Accounting, Communication, Business Growth, Hiring, HOA, Economics

3 Things You Should Know About the On-Demand Economy

Posted by Mitchell Vinnitsky

The on-demand economy has been on the rise for over a decade, growing with the popularity of Uber and Airbnb. Since 2008, it has brought in billions of dollars from consumers who want instant access to services. Over 42% of Americans have used on-demand services, a number that research suggests won’t be slowing down anytime soon.

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Topics: Blog, Communication, Business Growth, Employee Satisfaction, Hiring, Digital, Advice, Economics, Customer Satisfaction

The 5 W's of Offline Networking

Posted by Mitchell Vinnitsky

The purpose of professional networking is to build business relationships within the parameters of your industry. In-person networking has stood its ground despite the growing popularity of social networks that facilitate professional networking online like LinkedIn.

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Topics: Blog, Property Management, Marketing, Communication, Business Growth, Employee Satisfaction, Engagement, Customer Satisfaction, Networking

How Email Segmentation Can Get You Better Results

Posted by Mitchell Vinnitsky

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice

How to Take Your Customer Service Online in 2020

Posted by Jennifer McCready

Going into 2020, customer service is a top-of-mind focus to virtually every organization today. According to a 2019 HubSpot Report customers’ voices are more powerful than ever before. With more resources and outlets available, customers are increasingly inclined to share their opinions. HubSpot found that 87% of people trust reviews and recommendations and factored them in their spending decisions.

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Topics: Blog, Property Management, Customer Service, Tips, Communication, Engagement, Advice, Portal, Customer Satisfaction

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