Mobile CRM (customer relationship management) technology is a platform that enables frontline staff to conveniently access CRM software and functionality from any internet-enabled mobile device from smartphones to tablets. The CRM market has experienced unprecedent growth globally, by 2023 Satista projects the CRM software market to grow $40.26 billion USD. Mobile CRM allows remote workers to interact with customer and prospect data to execute from marketing and sales to customer support.
Cloud-based servers allow organizations to access their network and data on the internet instead of having to manage large and unsightly physical servers. The cloud facilitates access to important data therefore improving user-friendly capabilities and enhanced productivity. Approximately 90% of companies currently use some form of cloud services, there are 3 main levels which an organization can adopt cloud services that increase based on sophistication of the platform.
There has been an unprecedented growth of cloud-based software and SaaS platforms, Gartner estimated that cloud services would grow 17.5% in 2019 and continue to grow exponentially by 28% in 2022. The monumental movement to cloud-based software may have some property management companies weighing out whether or not there is enough reason to transition from self-hosted physical servers to a cloud-based SaaS platform.
A strategic approach to successful customer service is an essential factor for success. According to Gartner approximately two-thirds of companies compete primarily on the basis of customer service. Walker studies suggests that, as of 2020 customers will regard customer service as the most important differentiator when choosing which company in which they will do business. Omnichannel strategies can help businesses meet rising customer service expectations, research from Google found that 98% of Americans switch between devices in just one day, an omnichannel approach tailors customer service conveniently to that device and internet centric lifestyle.
No matter how devoted property managers are to their customer base, it’s inevitable that sometimes customers may end up disappointed, after all we’re all just human. So, what happens when one of your customers have voiced that they are unhappy with your service or had negative customer service experience? What is the best way to handle a complaint?
The term “customer support” is often used interchangeably with “customer service,” but customer support is actually a distinct branch of customer service. How a company manages support, from team members to technology, contributes to how an organization’s overall customer service is perceived, which can impact leads and client retention.
In Canada and the USA, we produce waste at an exceptional rate. Food, water, and other resources are being consumed far beyond our actual use for them. When they are used, they aren’t being used sustainably. The World Bank predicts that the amount of trash in the world will increase up to 70% by 2050. Reducing waste in your offices by creating a culture centered around sustainability can help cut costs, enhance brand reputation, and improve employee morale.
Communication has gone through an evolution following the advances of technology in general. The way we’ve communicated as individuals, groups, and organizations have all been disrupted by innovation. Property managers often act as a liaison between customers, colleagues, vendors, and others, which makes optimizing communication incredibly important. Being able to send documents like letters, notices, or even invoices electronically and en-masse can offer a multitude of benefits for your company.
Extended reality refers to all the immersive technology or new realities. The relatively new technology marks a point of disruption in the world of real estate and property management.
Technology at work can be complicated. As business executives mull over the advantages and disadvantages of installing specialized software, various factors are considered in the cost-benefit analysis. Arguably, the most important effect to consider is how technology supports your team. PWC research found that 90% of C-Suite executives felt like they were making decisions related technology that reflected their staff’s needs but only about 53% of staff agreed.