We’ve reiterated it time and time again. In today’s digital age, it’s absolutely critical that your property management business achieve an active and powerful online presence. After all, that’s where the majority of your clients and tenants will be going to find your services. But it’s not just about creating your online identity. It’s about maintaining and maximizing it. That said, let’s take a look at some tips on how to make sure your organization is found online the first time, every time.
Develop and maintain a quality website with all information needed
Think of your website as the virtual front door of your business. It’s the very first impression most of your prospects will have of your organization. And with the average time spent on a website before moving on hovering somewhere around 15 seconds, you’ve really got to “wow” your visitors or you’re going to lose them. Start with a well-designed, engaging, user-friendly website that contains everything your visitors need to know at the click of a button.
The Property Manager's Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
Make sure prospects can find you
Once you’ve established yourself with a nice website, the next step is optimizing your content and places where you’ll be spending your time online. This means using the right keywords, keeping content fresh on your blog, participating in social media and including your property management business on the most popular online directories. The more places your brand is, the more likely you’ll be to get found.
Ask for reviews
Another powerful tool for getting your website ranked higher in the search engine results is reviews. Good or bad, if your business name is being mentioned online, it’s going to come up when someone types in a search for you. Since you can’t control whether someone leaves you a not-so-pleasant comment, the best course of action is to get as many positive reviews as possible. Make sure they’re legitimate reviews. Don’t be afraid to ask your long-term, satisfied customers to do you a favor and post a few nice comments online for you.
Related Post: 4 Online Marketing Techniques for Property Management
Optimize ads and listings
In the property management industry, you’re going to be posting a lot of online ads and listings. Capitalize on this job requirement by making sure everything you post is completely optimized. Use targeted keywords. Develop eye-catching headlines that garner attention. Include quality images and videos to really make your listings stand out. Put as much effort into these things as you can and you’ll inevitably see the fruits of your labor.
What other strategies have you implemented that have helped solidify your brand online and strengthen your web presence? Please share!
Download The Property Manager's Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.