Converting leads to customers is essential to success but once you have established a strong customer base, it’s important to keep those customers coming back, continuing to choose you over competitors time and time again. According to research by Temkin Group in 2018, loyal customers are 5 times more likely to forgive issues, 4 times more likely to refer new prospects, and 7 times more likely to try a new product or service from that company. When customer decide that they prefer one company to its competitors, that customer’s repeat business is considered loyalty, sustaining that loyalty is essential to enduring success.
No matter how devoted property managers are to their customer base, it’s inevitable that sometimes customers may end up disappointed, after all we’re all just human. So, what happens when one of your customers have voiced that they are unhappy with your service or had negative customer service experience? What is the best way to handle a complaint?
The term “customer support” is often used interchangeably with “customer service,” but customer support is actually a distinct branch of customer service. How a company manages support, from team members to technology, contributes to how an organization’s overall customer service is perceived, which can impact leads and client retention.
The pressure to operate your business using sustainable practices has existed for quite some time. General concern about the environment has been growing since the 1950s, now at its peak, businesses are making changes that reduce their impact on their environment. The decision to be more sustainable has many push factors but one main reason companies choose to “go green” is because it resonates with their customers and attracts new prospects. Once your company starts implementing their new strategy, you must then ensure your customers know about the changes, for it to affect your customers.
The state of the environment impacts business and business impacts the environment. As environmental concerns become more dire, customers are more concerned about how their spending decisions effect the planet. A 2018 Futerra survey found that 88% of customers want businesses to help them achieve a more sustainable lifestyle, but 43% of respondents said that businesses make it harder to live sustainably.
In our society we depend on energy for every part of our day to go smoothly. Whether it’s turning on the lights, starting the car, or making a morning coffee, we depend on some source of energy. Every source of energy has some impact on the environment. The magnitude of that impact depends on the energy source itself, for example renewable sources have far less global impact than crude oil. One way to reduce your company’s environmental impact, besides alternative energy, is by retrofitting your properties and your offices.
In Canada and the USA, we produce waste at an exceptional rate. Food, water, and other resources are being consumed far beyond our actual use for them. When they are used, they aren’t being used sustainably. The World Bank predicts that the amount of trash in the world will increase up to 70% by 2050. Reducing waste in your offices by creating a culture centered around sustainability can help cut costs, enhance brand reputation, and improve employee morale.
Technology and business have long held the promise of the paperless office. Despite the countless resources available and new software, many companies have not yet made that transition. The use of paper and physical files is still rampant among office workers and shows little signs of slowing. In an Edelman Berland Survey, 59% of companies said they would like to be more digital, yet only 2% of offices use no paper for business contracts and transactions.
The conversation about going paperless and introducing sustainable business practices is not new. For the last few decades there has been an ongoing discussion about the reality of going paperless. There is a clear dependency on paper that spans industries, yet most offices haven’t made significant change in the volume of their paper use. Many people attribute that lack of commitment to security concerns.
Communication has gone through an evolution following the advances of technology in general. The way we’ve communicated as individuals, groups, and organizations have all been disrupted by innovation. Property managers often act as a liaison between customers, colleagues, vendors, and others, which makes optimizing communication incredibly important. Being able to send documents like letters, notices, or even invoices electronically and en-masse can offer a multitude of benefits for your company.