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Tricia Gopi

Recent Posts

5 Ways Accounting Automation Can Benefit Your Team

Posted by Tricia Gopi

Automation is sometimes a scary word, often associated with robots and dystopian future. There’s a common fear that automation and robots will take over jobs and displace people which is actually not what technology is on track to do. Less than 10% of jobs can actually be fully automated, however automation can be a great help to office workers when leveraged by companies to help improve their staff performance and overall reputation.

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Topics: Technology, Property Management, Accounting, Employee Satisfaction, Economics, Finances, Automation

Why Should Owners and Tenants Pay Online?

Posted by Tricia Gopi

Customers increasingly want control over managing themselves and their business relationships especially when it comes to their finances. Online payments offer owners and tenants self-service capabilities that are customers want at an increasing rate. Mobile payments alone have grown in popularity as younger generations get older and have more spending power – studies show that 33% of millennials use cash while only 18% of Generation Z relies on cash. The ever-evolving industry can be difficult to keep up with but stay in-sync with trends can offer benefits to customers and property managers, here’s what you need to know about online payments for your owners and tenants.

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Topics: Productivity, Property Management, Accounting, Business Growth, Budgeting, Leasing

5 Ways Property Management Companies Can Enhance Brand Impact

Posted by Tricia Gopi

In a 2018 survey, approximately 26% of property management companies indicated that growth was a challenge they faced. To help expand their portfolio, organization’s can focus on improving brand recognition, credibility, and trust. By developing a recognizable brand, prospects deciding between your company and a competitor will have more reason to choose your company based on feelings of familiarity and trust.

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Topics: Property Management, Marketing, Branding

6 Tips to Improve Marketing Conversion Rates

Posted by Tricia Gopi

Conversion rates are metric of how many people who receive your marketing material respond to a call to action essentially it measures how well your marketing is getting people to do what your material is asking them to do. Converting a lead can look different depending on your marketing material or advertising, it can be calling a number to request information, signing up for a subscription, opening an email, downloading resources and so much more. In digital marketing, conversion rates allows to closely track the performance of their professional material.

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Topics: Property Management, Marketing, Leasing

How to Improve Mobile Operations

Posted by Tricia Gopi

The ability to make operations mobile enables property management teams to better adapt to the nature of their work. When software, infrastructure, and specific processes are designed for mobility property managers can work at home, in the office, on-site or anywhere in between which allowing them to serve customers promptly and comprehensively without lapses, gaps in information, or slow turn around times.

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Topics: Technology, Property Management, Communication, Business Growth, Employee Satisfaction

6 Key Considerations for Property Managers Drafting a Financial Plan During a Crisis

Posted by Tricia Gopi

Businesses draw up budgets and financial plans every fiscal year to control operational spending but not every business is preparing for disruptions to “business as usual.” In 2019, only 40% of small to mid-sized businesses consulted a financial advisor in 2019 but 7 of 10 organizations have encountered an average of 3 crises in the last 5 years .

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Topics: Property Management, Accounting, Business Growth, Finances

Which of the 3 Types of Cloud Services is Best for Property Managers?

Posted by Tricia Gopi

Cloud-based servers allow organizations to access their network and data on the internet instead of having to manage large and unsightly physical servers. The cloud facilitates access to important data therefore improving user-friendly capabilities and enhanced productivity. Approximately 90% of companies currently use some form of cloud services, there are 3 main levels which an organization can adopt cloud services that increase based on sophistication of the platform.

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Topics: Technology, Property Management, Automation

5 Ways to Enhance Business Relationships

Posted by Tricia Gopi

Relationships are essential in business. An organization must create a team that is reliable, they must ally with partners that are supportive, and foster loyalty with customers. Creating these relationships with key players is essential to the success of property management company. You can’t manage properties with a customer, you can’t serve customers without a team, and you can’t build your service without partners. No matter how you look at it, there is no situation where it is not important to develop and strengthen relationships.

Here are 5 ways to create longevity in your business relationships.

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Topics: Property Management, Tips, Business Growth, Employee Satisfaction, Engagement, Hiring, Advice, Networking, Organization

What is the Impact of Voice of the Customer (VoC) on Customer Relationships?

Posted by Tricia Gopi

There is no question that customer relationships are crucial in the property management industry. The role of the customer has become increasingly significant, what once could be boiled down to the simple ubiquitous adage “the customer’s always right,” is now a customer-centric business model. For property managers to improve customer relations they must tailor service to suit customers’ the specific needs. To do this companies are using a concept called “Voice of the Customer (VoC)” which helps businesses determine how they can provide value to customers.

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Topics: Property Management, Customer Service, Digital, Customer Satisfaction, Analytics

5 Advantages of CRM for Property Managers

Posted by Tricia Gopi

Customer Relationship Management (CRM) is an essential element in the service industry. According to Gartner, the global CRM market was estimated to have grown to $48.2 million in 2018, the prominence of the CRM platform represents a shift in business emphasizing the focus on customer relations and customer-perceived value. CRM software is used to facilitate how companies interact with customers and prospects ensuring they follow that organization’s specific “principles, practices, and guidelines.” CRM is used to track interactions with customers, behavior, and trends to help businesses improve their customer service and customer appeal.

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Topics: Property Management, Customer Service, Engagement, Digital, Customer Satisfaction

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