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Mitchell Vinnitsky

With over 10 years of account management and customer service experience, I’ve assisted many companies large and small to optimize the business of property management by applying the latest property management automation technology. I’m looking forward to discussing the unique needs and goals of your business.
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Recent Posts

6 Elements to Understanding the ROI of Your Team

Posted by Mitchell Vinnitsky

There are many key factors to a well-performing business and high profitability, what you may not know is your team is one of those key factors. A highly engaged team can help to keep customers loyal and profitability up, which is one reason it’s important to keep a focus on your employee experience as well as your customers. Training, opportunity for growth, and regular feedback (both positive or negative) are key investments in your team, that when executed effectively build trust, create respect, and grow your bottom line.

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Topics: Property Management, Business Growth, Employee Satisfaction, Budgeting, Economics, Profitability

Price to Profitability for Property Management Companies

Posted by Mitchell Vinnitsky

Research shows that pricing is the element of the marketing mix with the greatest impact on profitability, in one study a 5% price increase led to an average 22% increase in earnings. While it might seem obvious, your profitability depends heavily on your service fees and product pricing. If prices are not optimized, organizations often end up selling themselves short, cutting out the opportunity for profits. On the other hand, if prices are set too high, profits can be put in jeopardy due to overselling your value. Pricing is a delicate balance, so here are a few considerations for companies reviewing their rates.

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Topics: Productivity, Property Management, Business Growth, Profitability

Growth vs Profitability: Does your Business Need to Pick a Lane?

Posted by Mitchell Vinnitsky

When small to medium sized property management companies are looking to strengthen their industry foothold whether they’re just starting out or revaluating their strategy, businesses often have to choose between growth or profitability focus. Because of the crowded nature of the property management industry, selecting one or the other can be particularly daunting, so it’s important to think long and hard about the best option for your company.

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Topics: Productivity, Technology, Property Management, Business Growth, Profitability

5 Changes to Increase Your Business’s Overall Profitability

Posted by Mitchell Vinnitsky

Profitability is essential to businesses. It’s a marker of success and it can always be improved. The more profits your property management company can drive, the more flexibility your business is capable of and the more opportunities for expansion you will encounter. Knowing where you can make small tweaks or big changes to your operation can help you derive a strategy that will help keep your company not just financially stable but profitable and booming. Here are 5 tips and tricks for increasing your business’s profitability.

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Topics: Productivity, Property Management, Accounting, Finances, Reporting

5 Tips to Avoid Property Management Accounting Errors

Posted by Mitchell Vinnitsky

Errors are inevitable when accounting department rely heavily on manual processes. Property management companies deal with multiple accounts, hundreds to thousands of customers, vendors, and more, which can make the volume of invoices, payments, balance sheets and other accounting tasks overwhelming and difficult to complete perfectly on the first or even second try. Errors are inevitable, but unbalanced books can double the workload and stifle productivity. So, how do accounting teams avoid the seemingly unavoidable? Here are 5 tips to keep your books in order.

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Topics: Productivity, Property Management, Accounting, Tips, Advice

5 Ways Accounting Automation Can Benefit Your Team

Posted by Mitchell Vinnitsky

Automation is sometimes a scary word, often associated with robots and dystopian future. There’s a common fear that automation and robots will take over jobs and displace people which is actually not what technology is on track to do. Less than 10% of jobs can actually be fully automated, however automation can be a great help to office workers when leveraged by companies to help improve their staff performance and overall reputation.

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Topics: Technology, Property Management, Accounting, Employee Satisfaction, Economics, Finances, Automation

7 Methods for Collecting Payments: What Works Best for Property Managers

Posted by Mitchell Vinnitsky

Property managers have a lot of responsibilities but if they can’t effectively collect fees from their customers then they can’t do much else. While it may be cliché, it’s true – cashflow is the lifeblood of any business, so property managers find effective, efficient, and convenient methods to collect payments to enable growth, enhance customer service, and optimize planning.

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Topics: Productivity, Customer Service, Accounting, Rentals, Leasing, Customer Satisfaction

4 Tips to Understand Keyword Marketing for Property Management Companies

Posted by Mitchell Vinnitsky

The property management industry is unsurprisingly a competitive across North America. More and more companies are popping up and crossing industry verticals, serving mixed portfolios therefore giving existing businesses a run for their market share. According to Statista, the property management industry dipped from  reached $75.82 billion USD in 2019. With a low barrier to entry and high opportunity it’s no surprise the amount of new businesses entering the industry. Currently there are hundreds of thousands of active property management companies across North America.

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Topics: Property Management, Marketing, Branding, Digital, Automation

5 Ways Property Management Companies Can Enhance Brand Impact

Posted by Mitchell Vinnitsky

In a 2018 survey, approximately 26% of property management companies indicated that growth was a challenge they faced. To help expand their portfolio, organization’s can focus on improving brand recognition, credibility, and trust. By developing a recognizable brand, prospects deciding between your company and a competitor will have more reason to choose your company based on feelings of familiarity and trust.

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Topics: Property Management, Marketing, Branding

3 Strategies for Increasing Customer Referrals

Posted by Mitchell Vinnitsky

Referrals, recommendations, and reviews are often not regarded marketing in the traditional sense, but they can deliver high value to companies trying to capture new leads. Forbes confirms that out of a variety of marketing strategies including email campaigns, inbound marketing, and pay per click advertisement, referrals have the highest return on investment because they require minimal capital investments but bring in valuable leads. In Nielsen’s Harris Poll, 82% of people indicated that they would seek out recommendations from their network before making a purchase.

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Topics: Property Management, Marketing, Leasing, Customer Satisfaction

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