In an ideal world, as soon as one great tenant moves out, the next great one would move in, keeping your properties rented and a steady stream of revenue flowing into your bank account. In reality, minimizing vacancies isn’t nearly this straightforward. Whether you recently purchased your first real estate investment property and you’re starting from scratch, or you’re an old pro and are just looking for new ways to keep those units full, here are a few effective marketing strategies to try.
When you’re ready to kick off a vendor-guided software implementation, one important question to ask is ‘who should be involved’. For every property management company and every software application the answer could vary. But for an ERP there are some key choices for an implementation team that can facilitate the experience and ensure ongoing success throughout the lifetime of the relationship.
According to research conducted by Gartner, 75% of all software implementations fail. A new software ERP that fails to go live means that the time and money invested into selecting a system was wasted and the process needs to begin again. It also leaves teams who were excited for the additional support in their roles disappointed.
Internal communication is an indicator of overall cohesiveness within an organization. High level communication internally, leads to effective communication externally. More often than not, organizations succumb to communication silos, which can diminish internal collaboration and alignment between departments.
Deciding to invest in property management software is a big spending decision. Organizations need to ensure that they will see a significant return on investment. When evaluating a software platform, executives should heavily consider the system’s effect on internal communication, because the state of team connectivity and collaboration can influence performance in every other area of the business for better or for worse. Mismanagement of communication can result in a loss of up to $420,000 annually for small businesses and up to $62 million annually for large enterprises. The best property management software systems provide users with various clear, accessible, and integrated lines of communication.
To improve profitability, some people may elect to increase revenue sources by introducing additional products or services to their offering. To ensure revenue translates to true profitability, organizations must additionally reduce costs. Essentially, this process comes down to a careful evaluation of which business expenses must be incurred versus those that can be eliminated. In an effort to cut costs, organizations often leverage an ERP to reduce costs across their operations.
There are many metrics property management companies can use to pinpoint the value of their business, increase the profitability of their service, and decrease costs to their operation. Leveraging software that facilitate these measurements or regularly run property management reports allow organizations to actively improve or maintain profitability and increase cashflow to continue to grow their business. Collecting and analyzing data are key element of planning so businesses can stay financially healthy. If you operate a property management company and intend on growing, here are some strategies to effectively measure your profitability.
Customers increasingly want control over managing themselves and their business relationships especially when it comes to their finances. Online payments offer owners and tenants self-service capabilities that are customers want at an increasing rate. Mobile payments alone have grown in popularity as younger generations get older and have more spending power – studies show that 33% of millennials use cash while only 18% of Generation Z relies on cash. The ever-evolving industry can be difficult to keep up with but stay in-sync with trends can offer benefits to customers and property managers, here’s what you need to know about online payments for your owners and tenants.
Preauthorized payments are a form of payment automation where customers enable companies to withdraw funds for recurring payments directly in their account, typically via the EFT (electronic funds transfers) or ACH (Automated Clearing House) process. Preauthorized payments have been around for a while but have become more popular as the use of cash has declined, the 2016 Federal Reserve Payment study found that over 144 billion payments in the US were non-cash and they totaled over $170 trillion. The shift away from cash persists, 83% of American businesses leverage ACH/EFT payments, here are 5 reasons why you should too.
When properties have vacancies, the goal is to fill them as fast as possible otherwise cashflow is reduced. To fill vacancies property managers must first attract a pool of good tenants. When you have less options it’s more difficult to find the ideal tenant for your property management company and the lifestyle you provide. In 2015 to 2016, a Venngage study found marketers increased visual content by 130%, integrating strong visual components to vacancy marketing can enhance the effectiveness of advertising and draw in more prospects.