To improve profitability, some people may elect to increase revenue sources by introducing additional products or services to their offering. To ensure revenue translates to true profitability, organizations must additionally reduce costs. Essentially, this process comes down to a careful evaluation of which business expenses must be incurred versus those that can be eliminated. In an effort to cut costs, organizations often leverage an ERP to reduce costs across their operations.
There are many metrics property management companies can use to pinpoint the value of their business, increase the profitability of their service, and decrease costs to their operation. Leveraging software that facilitate these measurements or regularly run property management reports allow organizations to actively improve or maintain profitability and increase cashflow to continue to grow their business. Collecting and analyzing data are key element of planning so businesses can stay financially healthy. If you operate a property management company and intend on growing, here are some strategies to effectively measure your profitability.
Customers increasingly want control over managing themselves and their business relationships especially when it comes to their finances. Online payments offer owners and tenants self-service capabilities that are customers want at an increasing rate. Mobile payments alone have grown in popularity as younger generations get older and have more spending power – studies show that 33% of millennials use cash while only 18% of Generation Z relies on cash. The ever-evolving industry can be difficult to keep up with but stay in-sync with trends can offer benefits to customers and property managers, here’s what you need to know about online payments for your owners and tenants.
Preauthorized payments are a form of payment automation where customers enable companies to withdraw funds for recurring payments directly in their account, typically via the EFT (electronic funds transfers) or ACH (Automated Clearing House) process. Preauthorized payments have been around for a while but have become more popular as the use of cash has declined, the 2016 Federal Reserve Payment study found that over 144 billion payments in the US were non-cash and they totaled over $170 trillion. The shift away from cash persists, 83% of American businesses leverage ACH/EFT payments, here are 5 reasons why you should too.
When properties have vacancies, the goal is to fill them as fast as possible otherwise cashflow is reduced. To fill vacancies property managers must first attract a pool of good tenants. When you have less options it’s more difficult to find the ideal tenant for your property management company and the lifestyle you provide. In 2015 to 2016, a Venngage study found marketers increased visual content by 130%, integrating strong visual components to vacancy marketing can enhance the effectiveness of advertising and draw in more prospects.
The ability to make operations mobile enables property management teams to better adapt to the nature of their work. When software, infrastructure, and specific processes are designed for mobility property managers can work at home, in the office, on-site or anywhere in between which allowing them to serve customers promptly and comprehensively without lapses, gaps in information, or slow turn around times.
Cloud-based servers allow organizations to access their network and data on the internet instead of having to manage large and unsightly physical servers. The cloud facilitates access to important data therefore improving user-friendly capabilities and enhanced productivity. Approximately 90% of companies currently use some form of cloud services, there are 3 main levels which an organization can adopt cloud services that increase based on sophistication of the platform.
Communication is crucial to seamless and productive operations in any organization, but as businesses grow, maintaining strong communication can become increasingly difficult. According to a 2018 Gallagher study, 60% of companies do not have a long-term communication strategy, yet around 50% of those companies said that they wanted to prioritize improving leadership and communication. Organizations that seek to improve the effectiveness of communication can integrate mobile apps into their strategy to extend the reach of communication and as a result improve employee engagement.
There is no question that customer relationships are crucial in the property management industry. The role of the customer has become increasingly significant, what once could be boiled down to the simple ubiquitous adage “the customer’s always right,” is now a customer-centric business model. For property managers to improve customer relations they must tailor service to suit customers’ the specific needs. To do this companies are using a concept called “Voice of the Customer (VoC)” which helps businesses determine how they can provide value to customers.
Offering an online knowledge base is a helpful in creating a complete and effective customer service strategy. 89% of customers expect companies to offer a self-service support portal, and Forrester research determined that the most frequently used self-service platforms are knowledge bases. A strong and comprehensive online knowledge base can come in many forms: a website, FAQ, manual – even social media, or it can be a combination of multiple platforms.