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Why does your Property Management Business Need a Vision?

By Sandra Zimmerman


why-does-your-property-management-business-need-vision"There is no more powerful engine driving an organization toward excellence and long-range success than an attractive, worthwhile, achievable vision for the future, widely shared." — Burt Nanus, Visionary Leadership



Imagine that you booked some time off work to take a trip, but you did not decide on a destination beforehand. How would that trip go? Would you even be excited about it? Maybe — if you are a fly-by-the-seat-of-your-pants, see-where-the-wind-blows-me kind of person.

The Property Manager’s Guide to Creating a Corporate Vision has all the inspiration and tools you need to create an extraordinary vision for your property management business — all in one place.


SUNSCREEN OR BALACLAVA?
How would you know what to pack?

It’s the morning of your trip. Hired transportation shows up at your door, ready to take you to your destination — but you don`t have one, so you can`t give directions.

The likely outcome is that you`ll spend your valuable vacation time simply reacting to the things that happen around you. You might get lucky and stumble upon an amazing adventure, or you might just stand still in one place the whole time. Or the worst case scenario, you may wander into the woods unprepared and get eaten by a bear!

The point is, if you want to make the most of your `trip’ in the property management business, the first thing you need is a destination — or in other words, a clear picture of where you want to take the organization in the future  — A VISION.

Creating a company vision is an exercise in imagination and dream fulfilment.

The vision for your property management business shouldn’t be about what you do, but rather why you do it. (Watch Start with Why by Simon Sinek) In your vision for the future of your organization, you might say something like...

“We offer a condominium community experience that is so far beyond what our competitors offer, that the properties we manage are well-known throughout the city and are in high demand by residents. Ours is the model which other property management companies aspire to duplicate.”

Now ask yourself why you want achieve your vision.

Have you ever noticed that small children love to ask why? — often incessantly! It’s not because they are trying to drive their parents’ crazy. It’s because they have an innate desire to learn and to get at the truth. Often the seemingly simple questions they ask, like “why is the sky blue?” are actually not that easy to answer and they are not satisfied with the initial response. So they ask why again — and again.

Your first answer to the why of your vision may not be the real one, so keep asking why to drill down to the truth. When you arrive at the truth of why, you will know it. The why of your vision will fill you with excitement and should even scare you a little. It will ignite your passion and give you all the energy and motivation you need to make it happen. And if you are effective in communicating your vision to those around you, it will motivate them to help you make it happen.

It will be a trip that you are beyond excited to take.

You will know what you need to pack, you will figure out the best mode of transportation to get there, and you will know what directions to give — and in time, you will reach your dream destination.

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Get your free copy of The Property Manager’s Guide to Creating a Corporate Vision. It has all the inspiration and tools you need to create an extraordinary vision for your property management business — all in one place.



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