Netintegrity Blog

5 Reasons Your Property Management Business Needs a Podcast

When it comes to social media and getting your message out to the masses, most people think about networks, like Facebook and Twitter, or even a company blog. One lucrative and highly effective angle that you may not have considered, however, is the podcast – that is, audio recorded messages that can include everything from tips and tricks to a newsworthy announcement to an interview with an industry expert. And with more than 1 billion podcast subscriptions on iTunes alone, it’s obviously something that people are paying attention to. Here’s why you should consider tapping into this market for your own property management business.

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Tagged Blog,, Tips,, Marketing,, Branding,

5 Ways to Use Social Proof to Boost Profits and Grow Your Property Management Business

In today’s digital age, gaining the trust of your prospects and customers isn’t always easy. Complicating matters is the fact that nameless, faceless individuals have the ability to influence others – people they don’t know and have never met – simply by posting about their experiences online. What this means for your property management company is that you have the opportunity to leverage the positive nature of this so-called “social proof” to spark relationships and nurture leads. Here’s how.

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Tagged Blog,, Customer Service,, Tips,, Marketing,

Managing Conflict in the Property Management C-Suite

“Nearly all men can stand adversity, but if you want to test a man's character, give him power.” ~Abraham Lincoln

Without question, when you put people in positions of power there will inevitably be conflict. When strong, confident leaders get together, it’s entirely common for disagreements to occur and even for tempers to flare. While there’s virtually no way to eliminate conflict in the workplace, there are things that can be done to manage it in a way that can actually be productive. If your property management c-suite is teeming with tension, here are a few tips to get things under control and moving in a positive direction.

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Tagged Productivity,, Blog,, Property Management,, Tips,

5 Fundamentals of a Strong Property Management Brand

One of the most important components of running a successful business is establishing and solidifying your company brand. This will demonstrate to everyone – your customers, your prospects and your employees – who your property management company is, what you stand for, what your mission is and most importantly, what they can expect when they interact with you. If you haven’t invested in branding or you feel like your current brand isn’t quite as solid as it should be, here are 5 fundamental steps to start turning things around.

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Tagged Productivity,, Blog,, Property Management,, Tips,, Marketing,, Branding,, Social Media,

How to Prevent Burnout in Your Property Manager Team

Being a successful property manager can be very rewarding, but it’s no easy feat. The list of tasks you’re responsible for seems to never stop growing and sometimes it can feel like there are never enough hours in the day. As a result, managers must find ways to proactively prevent burnout amongst their teams so they can avoid costly turnover. If it feels like your employees are running on empty and about to crash and burn, here are a few things you can do to turn things around.

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Tagged Productivity,, Blog,, Property Management,, Tips,

Effectively Forecasting Growth for Your Property Management Company

For most successful property management firms, growth is at the top of the list of long-term, strategic goals. Whether that growth involves expanding your portfolio, developing partnerships, opening additional offices or something else, there are certain constants that are present in every successful growth projection plan. Without them, achieving the desired end-result will be much more difficult, if not impossible. To make sure your company is on the right track, let’s take a look at these common elements of effective growth forecasting.

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Tagged Productivity,, Blog,, Property Management,, Tips,

5 Tips for Protecting Your Property Management Brand on Social Media

These days, consumers are turning to social media for almost all of their brand interaction. Not only is it pertinent that you maintain an active presence on these networks, but it’s equally important that you take the appropriate measures to protect your brand and your reputation. Between April and June 2016, some 600 fraudulent brand accounts were created with the purpose of duping innocent customers into sharing their personal information and as a result, many businesses have paid the ultimate price. To prevent your property management company from becoming the next victim, keep the following tips in mind.

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Tagged Productivity,, Blog,, Property Management,, Tips,, Branding,, Social Media,

Property Management: 9 Essential Ways to Prepare for Winter

It’s hard to believe that another winter season is fast approaching. And with the extreme weather that is often experienced in many parts of the country, it’s a wise strategy to be prepared for anything. Taking a proactive approach to winter hazards will help ensure the safety and comfort of your residents as well as protect your property management organization from costly events that can have a serious impact on your bottom line. That being said, here are 9 key areas that you should start considering now:

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Tagged Blog,, Property Management,, Customer Service,, Tips,

Property Manager Tips – 6 Ways to Make Meetings More Effective

It may seem counterintuitive, but meetings remain one of the biggest productivity killers in business today. We’ve all experienced it at some point in our careers – those long, drawn out gatherings where everyone sits around for an hour yet nothing seems to really get accomplished. Unfortunately, eliminating meetings altogether isn’t usually an option. The key is for leadership to recognize when a meeting is absolutely necessary and understand how to optimize that time so that it is as effective as possible. That being said, here are 6 things you can do to really get the most out of your property manager meetings.

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Tagged Productivity,, Blog,, Tips,

5 Ways to Optimize Google AdWords Expanded Text for Property Management

You’ve probably already heard of Google AdWords. In fact, you’re probably already using them to some degree. But many people are still unaware of the latest feature, known as expanded text ads (or ETAs for short). These larger, mobile-friendly ads allow you to include almost 50% more text, so you can provide more information about your business which can do wonders for targeting more property management clients. And if you haven’t yet started using this feature, as of October 26th of this year, you’re going to have no choice. So, let’s get you up to speed!

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Tagged Productivity,, Blog,, Property Management,, Tips,, Marketing,, Branding,, Social Media,