These days, more and more organizations across just about every industry are leveraging automation technology to streamline operations, cut costs and maximize productivity. Automating manual tasks is a fast and straightforward way to achieve these goals, and it’s something that can deliver specific benefits to the property management industry. If your company has not yet implemented automation, here are five advantages that might convince you it’s time to take the plunge.
A lot of weight is being placed on marketing properties and property management services to millennials, and for good reason. These young up-and-comers are in the process of taking over the marketplace. But that doesn’t mean you should give up on the older generation. To the contrary, many Baby Boomers are at a transitional stage in their life when renting property is the ideal option. That said, here are a few ways you can better reach, connect with and market to this demographic.
As a property manager, one of your biggest tasks is keeping your properties at capacity. To do this, you must find a way to attract quality tenants who are likely to stay for a long time, thereby improving cash flow and reducing turnover. All of this begins with your property listings. How can you make your rental listings more attractive so they stand out from all the others and draw in those quality applicants? Easy. Just show them your properties have something the others don’t. Here are five smoking hot amenities that tenants are looking for today.
There are a number of reasons why a business might choose to use Excel for functions like accounting, reporting and even CRM. Many of those reasons may very well have been valid, at least initially. After all, Excel is certainly user friendly and most definitely much cheaper than purchasing dedicated software. Unfortunately, the negatives almost always far outweigh the benefits. In fact, using this program may actually be placing your property management company in harm’s way.
Given the saturation of the property management industry, it’s critical to stay on top of how your company is performing in comparison to your peers. The most effective way to do this is by tracking your key performance indicators (KPIs). But with so much data to weigh how can you know which factors are most important to keep track of? To make it easier, we’ve done a bit of legwork on your behalf. To follow are five essential metrics that will help you measure your property management company’s success.
Did you know that 92 percent of today’s consumers say they trust referrals from someone they know? Furthermore, 77 percent of them say they are more likely to buy a product (or pay for a service) when it is recommended by a friend or family member. Simply put, the numbers don’t lie. From a business perspective, word-of-mouth marketing is gold. So how can you get more people buzzing about your property management services? Check these ideas out.
Average leaders come to work every day, perform their job duties and are content with the status quo. Disruptive leaders, on the other hand, are much bolder. They press the envelope, push boundaries and regularly spend time outside their own comfort zone. As a result, these leaders tend to generate positive change, innovation and growth. The good news is, you can achieve these results too, even if it doesn’t necessarily come natural by adopting a disruptive mindset. Here are five tips for making disruption work for the good of your property management company.
Growing your property management company is likely one of your top objectives, but how? And more importantly, what’s the best way to achieve not only steady growth, but rapid increase. This can be particularly challenging in areas where competition is fierce. There are, however, a few secrets that can help position your organization as a clear front-runner where sustainable growth is part of the culture. If you’re looking for these kinds of results, here are four key areas to focus on.
Bringing a marketing concept to life through a live event can be a highly effective way to create more brand awareness and build better client relationships. If done correctly, the benefits of such an event can be well worth the effort. But unless you have an in-house event manager, pulling off a live gathering can be overwhelming to say the least. Thankfully there are some proven strategies that can help your property management company host events that are both positive and profitable.
Most companies already have the key C-Suite players in position – CEO, CFO and maybe even a CTO. What about the role of Chief Information Officer? Is it worth it? Many organizations put off hiring for this position until it’s absolutely necessary, but by then it’s often an uphill battle. The fact is, for the digital property management organization, the job of CIO can be of just as much importance as other senior managers. Still not convinced? Here are four reasons you may want to reconsider.