With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.
When it comes to running a successful business, nothing is quite as powerful as a well-oiled, highly productive team. What a group of skilled, dedicated and disciplined individuals can accomplish together is far greater than what any of them could do on their own. But great teams don’t always come together naturally. In fact, blending different personalities, abilities and agendas into a cohesive, high performing team can take a great deal of effort. If your property management company could use some improvement in this area, here are a few tips.
If there’s one thing we’ve learned over the years, it’s that in the property management business, the one thing that remains certain is change. Year after year, we’ve seen fluctuations in the housing market, different generations of renters and a whole new breed of client. As we edge ever-closer to another new year, we’re tasked once again with planning ahead. But how can you effectively plan for a future that is uncertain? Here are a few tips that will help you prepare your business for anything.
As a leader in your property management company, it’s your job to help bring out the very best in others. Part of that involves delivering feedback on current and past performance – a task that many place on their list of least enjoyable things to do. With the right approach, however, giving thoughtful feedback (even negative) can become second nature and a positive, productive part of your job. If you could use a little guidance in this area, here are a few expert tips to keep in mind.
Being a thought leader comes with many benefits. People trust thought leaders. They respect them. They rely on them. And they remember them. Positioning yourself as a trusted resource in the property management industry can help put your brand on the map and ultimately lead to greater success down the road. But becoming a thought leader isn’t something that happens overnight. It takes time and a concerted effort to build your reputation and establish a following. That said, here are five steps you can take that will help get you closer to your goal.
Did you know the average worker gets distracted on the job about once every 10 and a half minutes? This might not seem like a big deal….that is, until you realize that it takes an average of 23 minutes and 15 seconds to get back on task once an interruption occurs. That’s a lot of downtime during any given day.
Property management can be a very rewarding and profitable career. It can also be chaotic. Between fielding phone calls and responding to emails, processing applications, scheduling maintenance, following up with clients and the million other things you’ve got on your plate, chances are you’re feeling exhausted by the end of each day. Over time, this can lead to dissatisfaction and unhappiness, which can spill over to your clients and colleagues.
In theory, things like facts and logic may seem like enough to manage others in the workplace. The reality is, people are most often led by their emotions. For that reason, it’s important that those in leadership positions within your property management company develop and nurture skills for guiding and influencing rather than just directing.
When it comes to running a successful property management operation, one thing remains constant: maintenance. It’s a necessary evil. And it doesn’t come cheap. Yet, there are plenty of benefits that come as a result. In addition to the obvious advantage of having readily-available, fully operational properties to generate revenue, investing in preventative maintenance can lead to significant, sustainable cost savings.
In the past we’ve shared plenty of resources about the importance of developing a strong company culture. We’ve even shared some tips on how to create such a culture within your property management company. But what about leaders? What role do they play in nurturing the culture of your organization? In fact, those in leadership can have a significant impact on how the rest of the company feels, acts and believes. The key is to use that influence for good. Here’s how.