With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.
One of the most important roles of a property management leader is to track and manage employee performance. But a lot more goes into this process than many realize. It’s not just about making sure their day to day work duties are completed. It’s about setting real, actionable goals and objectives that align with your company’s overarching mission. Developing, implementing and tracking key performance indicators for each individual and team can help ensure that everyone is working toward the same end-goal.
If there’s one thing we’ve learned over the years, it’s that in the property management business, the one thing that remains certain is change. Year after year, we’ve seen fluctuations in the housing market, different generations of renters and a whole new breed of client. As we edge ever-closer to another new year, we’re tasked once again with planning ahead. But how can you effectively plan for a future that is uncertain? Here are a few tips that will help you prepare your business for anything.
Nowadays, fewer and fewer people are using computers to surf the web. Instead, the emphasis is on mobile devices, which allow people the convenience of searching whenever and wherever they happen to be at any given moment. This includes searching for property management services as well as property listings, and if your company isn’t properly optimized for mobile, you are missing out on a good deal of potential new business.
Most companies already have the key C-Suite players in position – CEO, CFO and maybe even a CTO. What about the role of Chief Information Officer? Is it worth it? Many organizations put off hiring for this position until it’s absolutely necessary, but by then it’s often an uphill battle. The fact is, for the digital property management organization, the job of CIO can be of just as much importance as other senior managers. Still not convinced? Here are four reasons you may want to reconsider.
One of the nicest features of modern property management software is that it offers the ability for residents to handle many of their own actions electronically, without the need for assistance from a human agent. Through the self-service portal, people can process online payments, access details about their rental contract, submit maintenance requests and more. Not only is this more convenient for them, but it’s also good for your busy staff. Of course, not everyone will be willing to jump onboard right off the bat. Here are four things you can do to gently persuade them to give the portal a try.
Being in property management involves a good deal of record keeping, including the sensitive data of your employees and clients. What would happen if a hacker were to gain access to your network? Could your organization survive the monetary and reputational impact of a security breach? If you are operating under any of the following cybersecurity myths, you may have to learn this the hard way. Here’s what you need to know to keep your data safe from falling into the wrong hands.
These days, when someone is looking for information about a business, they’ll do so almost exclusively on the internet. You’ve probably already invested in a quality website, but is it really enough to make your firm stand out amidst all the other property management companies in the area?
These days no business is safe from falling victim to a cyber-attack. With growing threats of things like ransomware and other activities of malicious intent, there’s never been a more critical time to invest in keeping your data and network secure. Not only could a successful security breach cost your property management company financially, but it could also do irreparable damage to your hard-earned reputation.Are you taking the right steps to prevent a potential breach? Here are a few things you can implement today to help fortify your defense.
What does it take to run a successful property management company? While there’s no one-size-fits-all approach, there are certain similarities that can be drawn from those firms that have established themselves as industry leaders. If you want to know the secrets to achieving the same degree of success for your own business, here are a few areas where you may want to focus your efforts.