You’ve probably already heard of Google AdWords. In fact, you’re probably already using them to some degree. But many people are still unaware of the latest feature, known as expanded text ads (or ETAs for short). These larger, mobile-friendly ads allow you to include almost 50% more text, so you can provide more information about your business which can do wonders for targeting more property management clients. And if you haven’t yet started using this feature, as of October 26th of this year, you’re going to have no choice. So, let’s get you up to speed!
Typically when we think about marketing in property management and most other businesses, we consider strategies to create awareness and attract new customers. However, as the proverbial saying goes, a bird in the hand is better than two in the bush. In this case that means it’s wise to place some focus on making your existing residents happy, to help boost retention, reputation and word of mouth marketing for your communities.
Unlike in recent years, we are now operating in an employee’s market, which means businesses have to find new and better ways to compete for top talent. This can be challenging to do when the primary interaction (and subsequent first impression) is solely online. In order for your property management firm to remain competitive, you must attract the best of the best, and to do this you must make your company stand out amongst all the others in the vast internet. Here are 4 strategies to do just that.
A business blog can be a great benefit to your company. It can help boost SEO, keep you connected with your target audience and help you position your firm as a trusted resource in the property management industry. Yet, many who start a blog quickly come to realize it’s not quite as easy as it seems. If you’re new to blogging, or even if you’ve been doing it for some time, you may encounter certain roadblocks that can impede progress. That being said, let’s take a look at 6 common mistakes many bloggers make and how you can avoid them for your own business.
Did you know that an estimated 500 million people use the photo sharing social application Instagram monthly and 300 million use it every single day? Imagine if you were able to reach even just a small portion of those active users for your property management business? The good news is Instagram is actually a great tool that can easily be leveraged by PM professionals with excellent results. Need some guidance? Let’s take a look at how you can start leveraging Instagram as part of your social media marketing strategy.
Crafting the most compelling copy in the world won’t do your property management company any good if nobody is actually seeing it. The goal is to develop content that is relevant, optimized and valuable to your target audience. This type of content is what will ultimately drive more traffic to your website, which will hopefully lead to more business for your company. If you’re struggling to crack the code on traffic-driving content, here are 5 things that just might help you turn things around.
We’ve talked plenty of times about the importance of social media and email marketing in establishing brand recognition and gathering more qualified leads. But what about combining the two? What if you could apply all of the time and effort you’re investing in crafting compelling emails to further drive your social engagement with your property management clients and reach even more prospects? With the right strategy in place, you can. Here’s how.
Marketing is an essential component of building and growing a successful business. It’s what will allow you to develop and foster brand recognition and establish a reputation that your prospects and customers can come to know and trust. As a property manager, you want to position yourself as a reliable resource for those in your community and marketing can help you accomplish this – but only if you do it right. That being said, here are a few common mistakes that might be standing in your way.
If you think mobile marketing isn’t important, think again. In fact, according to research conducted by For Rent, an impressive 84% of prospective renters search for resident vacancies using their mobile devices. That means that if you’re not yet embracing mobile technology, you are likely missing out on more quality leads and subsequently more incoming revenue. Not sure where to begin? No problem. Here are 4 simple strategies to get your property management company pointed in the right direction.
Just when most of us have gotten fairly comfortable with using Facebook and Twitter to reach out to and engage our target audiences, there are a couple of younger players on the scene who have captured the attention and extreme loyalty of both Millennials and the up and coming Generation Z.
According to Bloomberg, an estimated 150 million people use Snapchat daily, while Twitter only has 140 million daily active users. And Forbes says that 37% of Snapchat users are between the ages of 18 – 24. On the Instagram side, Hootsuite reports that this social platform has 300 million monthly active users and that 41% of users are between the ages of 16 – 24.