Marketing is an essential component of building and growing a successful business. It’s what will allow you to develop and foster brand recognition and establish a reputation that your prospects and customers can come to know and trust. As a property manager, you want to position yourself as a reliable resource for those in your community and marketing can help you accomplish this – but only if you do it right. That being said, here are a few common mistakes that might be standing in your way.
If you think mobile marketing isn’t important, think again. In fact, according to research conducted by For Rent, an impressive 84% of prospective renters search for resident vacancies using their mobile devices. That means that if you’re not yet embracing mobile technology, you are likely missing out on more quality leads and subsequently more incoming revenue. Not sure where to begin? No problem. Here are 4 simple strategies to get your property management company pointed in the right direction.
Just when most of us have gotten fairly comfortable with using Facebook and Twitter to reach out to and engage our target audiences, there are a couple of younger players on the scene who have captured the attention and extreme loyalty of both Millennials and the up and coming Generation Z.
According to Bloomberg, an estimated 150 million people use Snapchat daily, while Twitter only has 140 million daily active users. And Forbes says that 37% of Snapchat users are between the ages of 18 – 24. On the Instagram side, Hootsuite reports that this social platform has 300 million monthly active users and that 41% of users are between the ages of 16 – 24.
It’s no secret that social media can be a powerful and highly effective marketing tool for property managers. Not only does it help you connect with and engage your customers, but it can also be a valuable resource for quality lead generation. The problem is, social media is a fluid concept. These platforms are continuously changing in an attempt to improve the user experience. As a result, marketers must make appropriate modifications to their strategies. That being said, let’s examine a few of the more recent changes to the most popular social networks and what they mean to you.
In the past we’ve talked about how Twitter and other social media platforms can be used to engage your existing customers as well as attract new ones. See Social Media Content Ideas for Property Managers and 6 Tips for Better Social Media Engagement.
This time we thought we’d add a little colour to the subject by showing some of our favorite real-life examples, from property management companies that we follow on Twitter. Of course most of our favorites are related to food, but I think it just means that these brilliant marketers know that the way to people’s hearts is through their stomachs ;)
Making a mistake on social media won’t necessarily have immediate, devastating results (though some certainly can). In most cases, your customers will probably just shake their heads and quietly separate themselves from your property management company. As a result, you could lose out on future business. Knowing what some of these dangerous errors are ahead of time can help you avoid making them for your own firm. That said here are 4 common social media missteps to steer clear of.
Without question, the property management industry is intensely competitive. With a saturated market and new players hitting the scene on a regular basis, it’s critical that established property managers be able to adapt to the ever-changing landscape as it evolves. This includes adopting the latest technology, maximizing efficiencies and keeping costs at a minimum. And, of course, it also involves finding ways to achieve and maintain optimum customer satisfaction levels. That said, let’s take a look at 7 specific ways that you can strengthen your position in the market and stay a step ahead of the competition.
One of the most important components of your marketing strategy should be local SEO – that is, optimizing your property management website to rank well in the local search results. Whether you’re new to the world of search engine optimization or you’re an old pro, there are certain techniques that, when applied, will help you get the most bang for your online marketing buck. That said, to follow are a few tips to help point you in the right direction.
While your website is the virtual front door of your property management business, your blog is like the engine that drives that business forward. Not only is a blog a great way to share valuable content and connect with your current and prospective clients, but it can also be a catalyst to help you achieve more growth. If you’re not yet availing yourself of this powerful tool, here are a few compelling reasons why blogging can bring your business to new levels.
These days, being successful in business relies heavily on how easily your organization can be found online. Search engine optimization is a fundamental component of any online marketing strategy. This involves a number of techniques that are designed to improve the chances of your company’s website appearing at the top of the list when someone Googles property management services in your area. If your results aren’t quite where you’d like them to be, it could be because you’re committing one of the following SEO blunders.