There’s no debate as to whether or not your property management company should be using social media. But getting social right requires more than just publishing the occasional tweet or update. In fact, there’s a certain science to it. Thankfully much research has already been conducted to help determine what numbers are optimal for generating the highest engagement levels.
Oftentimes the best way to learn how to do something is to watch someone else who has already mastered it. Social media is no different. Rather than try and reinvent the wheel, it can be much easier and more effective to learn what others are doing right and wrong so you can adjust your approach accordingly. Whether you’re just starting out with social media or you’ve been doing it for years, here are a few property management companies that are killing it on social media.
Given the hectic nature of the property management industry, marketing often takes a back seat to the dozens of other pressing needs that have to be addressed on a day to day basis. But if you’re not focusing on this area, it’s highly likely that you’re missing out on opportunities to achieve additional growth. Thankfully there are a few proven marketing strategies that are easy, painless and won’t take you away from your other important duties as a property manager.
Today’s marketing landscape is becoming more diverse by the day, with new strategies and innovative ideas springing up in a variety of areas. In order for your property management company to stay relevant, you must audit your marketing practices every so often. Doing so helps you to identify what’s working and what might be a waste of time, money and resources. To get you started, we’ve uncovered five common marketing mistakes that many businesses are making. If any of them look familiar, it’s time to make some changes. Let’s take a look.
Let’s face it. We live in a chronically distracted society. These days, it seems everyone has their nose in their smartphone or, at the very least, is constantly checking to make sure they stay connected. This can make it much harder for marketers to reach their target audience because they are just not as tuned in. Thankfully, there are strategies to overcome this modern hurdle and get your property management marketing message in front of even the most inattentive prospects. Let’s take a look.
Many property managers today rely solely on a prospective tenant’s credit score to determine suitability. Unfortunately, most learn the hard way that this practice often comes back to bite them in the long run. At the end of the day, a person’s credit score is just a number and it doesn’t necessarily reflect other important factors, such as how they behave behind closed doors. And since this individual is going to potentially be living in the property you manage, that last part is pretty important. Let’s take a look at a few tenant screening policies that will help you better assess a prospect’s rent-worthiness.
Think about all of the data your property management company collects, uses and stores. Now think for a moment about what would happen if an unauthorized party were to gain access to that data. Security breaches occur to businesses of every shape, size and industry, and they can cause much more than just a minor headache. In fact, some companies suffer so much financial and reputational damage, they can never recover. Here’s how can you avoid becoming the next victim.
Your website is the virtual front door of your business and often the very first impression prospective clients will get of your property management company. The problem is, the content contained within probably doesn’t change too much, and since SEO is based largely on fresh, relevant content, having a blog that you can update frequently is essential. In fact, your blog is what will draw people in and hopefully keep them coming back for more.
Every modern property manager who has been in the business for some time knows that online reviews are par for the course. These days, people turn to the internet for just about everything – including sharing their experiences with businesses, good or bad.
Being in the service industry can sometimes make social media marketing more challenging. After all, it’s not a shiny product you’re trying to sell, but rather your superior ability to manage properties. The good news is, with the right strategy, even a property management company can kill it on social media. Here are a few pointers for building your brand and successfully leveraging your social status to attract, engage and convert more leads.