Netintegrity Blog

5 Winning Strategies for Property Management Marketing to Distracted Customers

Let’s face it. We live in a chronically distracted society. These days, it seems everyone has their nose in their smartphone or, at the very least, is constantly checking to make sure they stay connected. This can make it much harder for marketers to reach their target audience because they are just not as tuned in. Thankfully, there are strategies to overcome this modern hurdle and get your property management marketing message in front of even the most inattentive prospects. Let’s take a look.

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Tagged Property Management,, Tips,, Marketing,, Social Media,

Beyond Credit Scores: Tenant Screening Policies that Work 

Beyond Credit Scores Tenant Screening Policies that Work.pngMany property managers today rely solely on a prospective tenant’s credit score to determine suitability. Unfortunately, most learn the hard way that this practice often comes back to bite them in the long run. At the end of the day, a person’s credit score is just a number and it doesn’t necessarily reflect other important factors, such as how they behave behind closed doors. And since this individual is going to potentially be living in the property you manage, that last part is pretty important. Let’s take a look at a few tenant screening policies that will help you better assess a prospect’s rent-worthiness.

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Tagged Blog,, Technology,, Property Management,, Tips,, Social Media,

Cyber-Security – Protecting Your Property Management Business from Hackers

Think about all of the data your property management company collects, uses and stores. Now think for a moment about what would happen if an unauthorized party were to gain access to that data. Security breaches occur to businesses of every shape, size and industry, and they can cause much more than just a minor headache. In fact, some companies suffer so much financial and reputational damage, they can never recover. Here’s how can you avoid becoming the next victim.

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Tagged Productivity,, Blog,, Technology,, Property Management,, Tips,, Social Media,, Communication,

How to Create Engaging Property Management Content for Your Blog

Your website is the virtual front door of your business and often the very first impression prospective clients will get of your property management company. The problem is, the content contained within probably doesn’t change too much, and since SEO is based largely on fresh, relevant content, having a blog that you can update frequently is essential. In fact, your blog is what will draw people in and hopefully keep them coming back for more.

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Tagged Blog,, Property Management,, Tips,, Marketing,, Branding,, Social Media,

5 Ways to Use Online Reviews in Your Favor

Every modern property manager who has been in the business for some time knows that online reviews are par for the course. These days, people turn to the internet for just about everything – including sharing their experiences with businesses, good or bad.

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Tagged Property Management,, Marketing,, Social Media,, Business Growth,

6 Tips for Crushing Your Property Management Social Media

Being in the service industry can sometimes make social media marketing more challenging. After all, it’s not a shiny product you’re trying to sell, but rather your superior ability to manage properties. The good news is, with the right strategy, even a property management company can kill it on social media. Here are a few pointers for building your brand and successfully leveraging your social status to attract, engage and convert more leads.

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Tagged Productivity,, Property Management,, Marketing,, Social Media,, Business Growth,

How to Set Up Your Property Management Marketing Plan for 2018

With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.

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Tagged Blog,, Technology,, Property Management,, Tips,, Marketing,, Branding,, Social Media,

The 4 C’s of Social Media Marketing for Your Property Management Business

There are a lot of schools of thought out there regarding how to best leverage social media for marketing a business. In fact, sifting through the countless advice pieces and professional recommendations can seem overwhelming in and of itself. Wouldn’t it be nice to cut through all the fluff and get down to the nitty gritty of how to maximize social media for your property management company? To follow are the four C’s of social media that will help you do just that – generating more brand awareness, boosting client engagement, improving your online reputation and building trust.

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Tagged Property Management,, Marketing,, Social Media,

3 Ways to Prepare Your Property Management Company for an Unpredictable Future

If there’s one thing we’ve learned over the years, it’s that in the property management business, the one thing that remains certain is change. Year after year, we’ve seen fluctuations in the housing market, different generations of renters and a whole new breed of client. As we edge ever-closer to another new year, we’re tasked once again with planning ahead. But how can you effectively plan for a future that is uncertain? Here are a few tips that will help you prepare your business for anything.

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Tagged Blog,, Technology,, Property Management,, Customer Service,, Tips,, Social Media,

How to Win at Mobile Search

Nowadays, fewer and fewer people are using computers to surf the web. Instead, the emphasis is on mobile devices, which allow people the convenience of searching whenever and wherever they happen to be at any given moment. This includes searching for property management services as well as property listings, and if your company isn’t properly optimized for mobile, you are missing out on a good deal of potential new business.

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Tagged Technology,, Property Management,, Social Media,

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