Making your business a success requires getting your brand in front of as many qualified leads as possible. But unless you have an unlimited marketing budget, this will require a bit of finesse in determining which channels are most likely to net you the best possible results. With so many options available to you, how can you choose where to focus your efforts and allocate your spend? Here are some guidelines that might help make this difficult decision much less overwhelming.
One of the most important components of running a successful business is establishing and solidifying your company brand. This will demonstrate to everyone – your customers, your prospects and your employees – who your property management company is, what you stand for, what your mission is and most importantly, what they can expect when they interact with you. If you haven’t invested in branding or you feel like your current brand isn’t quite as solid as it should be, here are 5 fundamental steps to start turning things around.
These days, consumers are turning to social media for almost all of their brand interaction. Not only is it pertinent that you maintain an active presence on these networks, but it’s equally important that you take the appropriate measures to protect your brand and your reputation. Between April and June 2016, some 600 fraudulent brand accounts were created with the purpose of duping innocent customers into sharing their personal information and as a result, many businesses have paid the ultimate price. To prevent your property management company from becoming the next victim, keep the following tips in mind.
You’ve probably already heard of Google AdWords. In fact, you’re probably already using them to some degree. But many people are still unaware of the latest feature, known as expanded text ads (or ETAs for short). These larger, mobile-friendly ads allow you to include almost 50% more text, so you can provide more information about your business which can do wonders for targeting more property management clients. And if you haven’t yet started using this feature, as of October 26th of this year, you’re going to have no choice. So, let’s get you up to speed!
Typically when we think about marketing in property management and most other businesses, we consider strategies to create awareness and attract new customers. However, as the proverbial saying goes, a bird in the hand is better than two in the bush. In this case that means it’s wise to place some focus on making your existing residents happy, to help boost retention, reputation and word of mouth marketing for your communities.
Unlike in recent years, we are now operating in an employee’s market, which means businesses have to find new and better ways to compete for top talent. This can be challenging to do when the primary interaction (and subsequent first impression) is solely online. In order for your property management firm to remain competitive, you must attract the best of the best, and to do this you must make your company stand out amongst all the others in the vast internet. Here are 4 strategies to do just that.
A business blog can be a great benefit to your company. It can help boost SEO, keep you connected with your target audience and help you position your firm as a trusted resource in the property management industry. Yet, many who start a blog quickly come to realize it’s not quite as easy as it seems. If you’re new to blogging, or even if you’ve been doing it for some time, you may encounter certain roadblocks that can impede progress. That being said, let’s take a look at 6 common mistakes many bloggers make and how you can avoid them for your own business.
Did you know that an estimated 500 million people use the photo sharing social application Instagram monthly and 300 million use it every single day? Imagine if you were able to reach even just a small portion of those active users for your property management business? The good news is Instagram is actually a great tool that can easily be leveraged by PM professionals with excellent results. Need some guidance? Let’s take a look at how you can start leveraging Instagram as part of your social media marketing strategy.
Crafting the most compelling copy in the world won’t do your property management company any good if nobody is actually seeing it. The goal is to develop content that is relevant, optimized and valuable to your target audience. This type of content is what will ultimately drive more traffic to your website, which will hopefully lead to more business for your company. If you’re struggling to crack the code on traffic-driving content, here are 5 things that just might help you turn things around.
We’ve talked plenty of times about the importance of social media and email marketing in establishing brand recognition and gathering more qualified leads. But what about combining the two? What if you could apply all of the time and effort you’re investing in crafting compelling emails to further drive your social engagement with your property management clients and reach even more prospects? With the right strategy in place, you can. Here’s how.