Let’s face it. We live in a chronically distracted society. These days, it seems everyone has their nose in their smartphone or, at the very least, is constantly checking to make sure they stay connected. This can make it much harder for marketers to reach their target audience because they are just not as tuned in. Thankfully, there are strategies to overcome this modern hurdle and get your property management marketing message in front of even the most inattentive prospects. Let’s take a look.
Many property managers today rely solely on a prospective tenant’s credit score to determine suitability. Unfortunately, most learn the hard way that this practice often comes back to bite them in the long run. At the end of the day, a person’s credit score is just a number and it doesn’t necessarily reflect other important factors, such as how they behave behind closed doors. And since this individual is going to potentially be living in the property you manage, that last part is pretty important. Let’s take a look at a few tenant screening policies that will help you better assess a prospect’s rent-worthiness.
Think about all of the data your property management company collects, uses and stores. Now think for a moment about what would happen if an unauthorized party were to gain access to that data. Security breaches occur to businesses of every shape, size and industry, and they can cause much more than just a minor headache. In fact, some companies suffer so much financial and reputational damage, they can never recover. Here’s how can you avoid becoming the next victim.
Your website is the virtual front door of your business and often the very first impression prospective clients will get of your property management company. The problem is, the content contained within probably doesn’t change too much, and since SEO is based largely on fresh, relevant content, having a blog that you can update frequently is essential. In fact, your blog is what will draw people in and hopefully keep them coming back for more.
Every modern property manager who has been in the business for some time knows that online reviews are par for the course. These days, people turn to the internet for just about everything – including sharing their experiences with businesses, good or bad.
Being in the service industry can sometimes make social media marketing more challenging. After all, it’s not a shiny product you’re trying to sell, but rather your superior ability to manage properties. The good news is, with the right strategy, even a property management company can kill it on social media. Here are a few pointers for building your brand and successfully leveraging your social status to attract, engage and convert more leads.
With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.
There are a lot of schools of thought out there regarding how to best leverage social media for marketing a business. In fact, sifting through the countless advice pieces and professional recommendations can seem overwhelming in and of itself. Wouldn’t it be nice to cut through all the fluff and get down to the nitty gritty of how to maximize social media for your property management company? To follow are the four C’s of social media that will help you do just that – generating more brand awareness, boosting client engagement, improving your online reputation and building trust.
If there’s one thing we’ve learned over the years, it’s that in the property management business, the one thing that remains certain is change. Year after year, we’ve seen fluctuations in the housing market, different generations of renters and a whole new breed of client. As we edge ever-closer to another new year, we’re tasked once again with planning ahead. But how can you effectively plan for a future that is uncertain? Here are a few tips that will help you prepare your business for anything.
Nowadays, fewer and fewer people are using computers to surf the web. Instead, the emphasis is on mobile devices, which allow people the convenience of searching whenever and wherever they happen to be at any given moment. This includes searching for property management services as well as property listings, and if your company isn’t properly optimized for mobile, you are missing out on a good deal of potential new business.