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How Email Segmentation Can Get You Better Results

Posted by Tricia Gopi on Jan 16, 2020 6:00:00 AM

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice, Costumer Satisfaction

4 Reasons Your Business Should Be on the Cloud

Posted by Mitchell Vinnitsky on Dec 19, 2019 6:00:00 AM

Businesses across the globe are turning to cloud-based systems to streamline their operations and maximize efficiency. If your property management company has lagged a bit behind, don’t worry – you’re not alone. Better yet, it’s never too late to jump onboard. But what if you’ve got a stubborn decision-maker who simply doesn’t see the benefits of making this change? The following four advantages should help convince them otherwise.

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Topics: Blog, Technology, Property Management, Branding, Security, digital security, SEO, Digital, Advice, Costumer Satisfaction

4 Ways to Market to Millennials

Posted by Mitchell Vinnitsky on Dec 17, 2019 6:00:00 AM

According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.

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Topics: Blog, Technology, Property Management, Customer Service, Tips, Marketing, Branding, Social Media, Communication, Business Growth, Engagement, digital security, Rentals, SEO, Costumer Satisfaction, Leasing

Leveraging Mobile Tools in Property Management

Posted by Mitchell Vinnitsky on Nov 14, 2019 6:00:00 AM

Staying relevant in the ever-changing property management industry means staying in tune with all the latest trends. For years now the role of technology in the world has evolved. Technology and innovation are embedded in society and business.  Currently mobile technology serves a great advantage for property managers. Beyond offering a mobile friendly website, property managers can leverage mobile applications to streamline business operations.

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Topics: Blog, News, Technology, Property Management, Customer Service, Tips, Marketing, Social Media, Engagement, Rentals, SEO, Digital, Advice, HOA

Attention Executives! 4 Reasons You Should be Blogging

Posted by Mitchell Vinnitsky on Oct 24, 2019 6:00:00 AM

As a top-tier leader, writing a blog is probably the last thing on your radar. After all, you’ve got a property management company to run. Who has time to write articles? Believe it or not, there are a surprising number of advantages to executive blogging, many of which could help both your career as well as your organization as a whole. Keep an open mind and consider the following:

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Topics: Branding, Social Media, Communication, Business Growth, Engagement, SEO, Digital, Advice

Introducing Social Engagement into Your Property Manager Training

Posted by Mitchell Vinnitsky on Sep 24, 2019 6:00:00 AM

Ongoing staff education is the lifeblood of any business, particularly in a competitive industry such as property management. The acquisition of new knowledge and skills makes your employees an even more valuable asset and can help position your firm as an industry front-runner. One of the most effective ways to help your team learn and grow is through social engagement. Here are five ways to integrate social into your training strategy.

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Topics: Property Management, Customer Service, Marketing, Branding, Social Media, Communication, Business Growth, Employee Satisfaction, Engagement, Hiring, SEO, Digital, Training

5 Easy and Effective SEO Tips for Property Managers on a Budget

Posted by Mitchell Vinnitsky on Sep 5, 2019 6:00:00 AM

A recent stat revealed that an incredible 93% of all online experiences begin with a search engine. Where your property management company ranks on those search engines can mean the difference between success and mediocrity. This is why search engine optimization (SEO) is so important. But what if you’re just starting out and have a limited budget to work with? The following SEO tricks are both simple and, more importantly, cheap to implement.

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Topics: Blog, Technology, Property Management, Tips, Marketing, Communication, Business Growth, Engagement, Budgeting, SEO, Digital

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