What happens at your property management company when you hire a new employee? It probably looks something like this: the offer is accepted, then a couple of weeks pass. On day one, the new employee receives a crash course in everything he or she needs to know about the company and his or her role. The experience can be best described as chaotic – both for the newbie as well as for you.
As property managers, we are always looking for new and creative ways to attract more business. Logically speaking, the more leads you have coming in, the greater your chances of converting at least a portion of those leads into paying customers. One powerful way to generate more leads that many in the industry neglect is blogging. Let’s take a look at five ways you can use content to effectively close more deals and ultimately grow your property management company.
Landing pages can do wonders for generating more quality leads for your property management company. But that’s not a guarantee. In order to produce results, your landing pages must be properly optimized for performance. How? Well, there are dozens of ways. First and foremost, however, you want to be sure your landing pages contain certain key elements that are critical to success. Let’s take a look at a few of these must-haves below.
According to Infosecurity Magazine, nearly 1.4 billion records were exposed in 686 breaches reported between Jan. 1 and March 31 of this year alone. If you think your property management business isn’t at risk of becoming a victim, think again. In fact, these days, it’s no longer a question of if you’ll be attacked, but when. Being proactive about cyber-security can help reduce the risk and also mitigate damages in the event of a breach. Here are a few ways you can keep your digital assets from falling into the wrong hands.
Today’s property managers are under increasing pressure to meet higher service levels. We live in a society where instant gratification has become the norm and everything we want or need is available at the click of a button. Meeting the changing demands of customers is one of the biggest challenges in our industry. Simply put, people expect to be satisfied – otherwise, they’ll move on to someone else. The best way to prevent this isn’t just to keep them happy. It’s to exceed their expectations time after time. Here are four ways to do just that.
There’s no debate as to whether or not your property management company should be using social media. But getting social right requires more than just publishing the occasional tweet or update. In fact, there’s a certain science to it. Thankfully much research has already been conducted to help determine what numbers are optimal for generating the highest engagement levels.
These days it seems most property managers are going all-in trying to target younger renters. That’s not necessarily a bad thing. After all, Millennials are now officially the largest living generation. But by focusing entirely on these up-and-comers, many property managers are missing out on a highly profitable market segment. In fact, with rental demand continuing to rise among those aged 55 and older, there’s tremendous opportunity in targeting this demographic. How can you get a piece of the pie and appeal to senior renters? Here are a few tips and pointers to keep in mind.
The core values of your property management company are the pillars of its identity. They become the guiding principles through which you conduct business, both internally as well as with your clientele. Each company should have its own set of unique core values that support its vision and guide the decision-making processes within the organization.
It’s that time of year again, when your employees will be taking time off to enjoy some R&R and vacation with their families. From a business perspective, managing employee time-off requests can be a logistical challenge. How can you grant everyone their fair share of down time while ensuring that there’s no disruption to your customers? Here are a few expert tips for managing time-off requests in a way that keeps your property management company running like a well-oiled machine.
As a property management business leader, you are constantly negotiating, whether it’s with new hires and existing employees, vendors and suppliers, or prospects and long-term clients. Unfortunately for some, negotiating doesn’t come naturally and for others it’s particularly difficult to master. The good news is, it’s something you can learn and develop – provided you focus on the following five key things.