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The Importance of Speed in Property Management Lead Conversion

Posted by Mitchell Vinnitsky on Jan 29, 2019 6:00:00 AM

How quickly does your sales team move when a new lead comes in? You may be surprised to learn that the average lead response time for many companies is almost 47 full hours. While this turnaround time may have been acceptable in the past, in today’s fast-paced digital world, it’s simply not sufficient. If you want to convert your property management leads into paying clients, timing is everything. Just how important is speed to conversion? Let’s take a look.

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Topics: Technology, Property Management, Marketing, Business Growth

How to Market to Property Owners – 5 Creative Ideas

Posted by Mitchell Vinnitsky on Jan 22, 2019 6:00:00 AM

As a property manager, one of your biggest goals is growth, and one of the best ways to achieve that objective is to find new clients. Of course, this is often much easier said than done, especially if you’ve been in the business for a while. Creative marketing can help position your brand in front of more prospects, improving the chances of converting them to paying customers. And if you do it correctly, it can also help differentiate your company from the competition. But how? Here are a few innovative ideas to get you started.

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Topics: Property Management, Marketing, Business Growth

5 Tips for Creating a More Consistent Content Strategy

Posted by Mitchell Vinnitsky on Nov 29, 2018 6:00:00 AM

You probably already know that content is king. But creating a winning content strategy is about more than just writing the occasional blog post. It’s about awareness, consistency and distribution. And it’s a critical part of staying competitive – especially given the property management landscape. Content can help you attract, connect with and, most importantly, develop trust with your target audience. Below are five tips for creating a more consistent, ROI-producing content strategy for your business.

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Topics: Property Management, Marketing, Business Growth

6 Property Management Companies that are Rocking Social Media (and How You Can Too)

Posted by Mitchell Vinnitsky on Aug 16, 2018 6:00:00 AM

Oftentimes the best way to learn how to do something is to watch someone else who has already mastered it. Social media is no different. Rather than try and reinvent the wheel, it can be much easier and more effective to learn what others are doing right and wrong so you can adjust your approach accordingly. Whether you’re just starting out with social media or you’ve been doing it for years, here are a few property management companies that are killing it on social media.

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Topics: Technology, Property Management, Marketing, Social Media

How to Protect Your Property Management Business from Economic Downturn

Posted by Sandra Zimmerman on Aug 2, 2018 6:00:00 AM

It’s no secret that the economy is a fickle thing. One year you may be raking in the profits, the next you could be struggling to keep the lights on. While there’s no way to prevent economic downturn, there are things you can do proactively to ensure that if and when the market starts to go south, your property management company will be well prepared to ride out the storm. Here are a few tips for protecting your business so you’ll not only survive, but even thrive despite the grim market conditions.

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Topics: Property Management, Tips, Marketing

Does Your Property Management Business Need a Mobile App?

Posted by Mitchell Vinnitsky on Jul 5, 2018 6:00:00 AM
With 2.8 million Android apps and 2.2 million apps for Apple users, these days it seems like there’s an app for everything – including businesses. Heck – even the local pizza parlor is getting in on the action! It’s no surprise, then, that many property management companies have begun jumping on the mobile app bandwagon.

But since creating an app requires a pretty significant investment of time and money, doing so just for the heck of it may not be worth it. If you’re on the fence about whether your firm needs an app of its own, here are a few points that may make the decision a bit easier.

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Topics: Technology, Property Management, Customer Service, Marketing

5 Marketing Hacks for Busy Property Managers

Posted by Mitchell Vinnitsky on Jun 7, 2018 6:00:00 AM

Given the hectic nature of the property management industry, marketing often takes a back seat to the dozens of other pressing needs that have to be addressed on a day to day basis. But if you’re not focusing on this area, it’s highly likely that you’re missing out on opportunities to achieve additional growth. Thankfully there are a few proven marketing strategies that are easy, painless and won’t take you away from your other important duties as a property manager.

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Topics: Property Management, Customer Service, Marketing, Social Media

5 Ways to Improve Marketing to Property Owners

Posted by Mitchell Vinnitsky on May 15, 2018 6:00:00 AM

Regardless of whether you’re new to the property management industry of you’ve been in the business for decades, you’re inevitably going to reach a point where you need more clients in order to grow. But with hundreds of other property management companies to compete with, getting the attention of property owners can be challenging.

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Topics: Productivity, Property Management, Marketing, Business Growth

5 Winning Strategies for Property Management Marketing to Distracted Customers

Posted by Mitchell Vinnitsky on May 8, 2018 6:00:00 AM

Let’s face it. We live in a chronically distracted society. These days, it seems everyone has their nose in their smartphone or, at the very least, is constantly checking to make sure they stay connected. This can make it much harder for marketers to reach their target audience because they are just not as tuned in. Thankfully, there are strategies to overcome this modern hurdle and get your property management marketing message in front of even the most inattentive prospects. Let’s take a look.

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Topics: Property Management, Tips, Marketing, Social Media

4 Key Benefits of Commercial Property Management Software

Posted by Jennifer McCready on Apr 3, 2018 6:00:00 AM

The economy may finally be bouncing back for the long-term, with new businesses cropping up and others relocating and expanding. This opens many doors of opportunity for property managers. Of course, the growing number of prospective renters doesn’t automatically mean your company will reap the benefits. To be successful, your business must be organized to cater to that particular market. That’s where commercial property management software can help. Here’s how.

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Topics: Blog, Technology, Property Management, Tips, Marketing, Business Growth

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