Netintegrity Blog

Property Management Considerations for the New Age of Transportation: Part 1

It’s clear that the landscape of personal transportation is rapidly evolving in most major urban centers from coast to coast. This is largely driven by the Millennial generation, who place less importance on car ownership and are looking for ways to be both fiscally and environmentally responsible — which includes turning to such transportation alternatives as:

1. Electric and Autonomous Vehicles
2. Bicycles & Scooters
3. Car & Bike Sharing Services
4. Walking & Public Transit


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Tagged Blog,, Property Management,, Customer Service,, Marketing,

5 Reasons Your Property Management Business Needs a Podcast

When it comes to social media and getting your message out to the masses, most people think about networks, like Facebook and Twitter, or even a company blog. One lucrative and highly effective angle that you may not have considered, however, is the podcast – that is, audio recorded messages that can include everything from tips and tricks to a newsworthy announcement to an interview with an industry expert. And with more than 1 billion podcast subscriptions on iTunes alone, it’s obviously something that people are paying attention to. Here’s why you should consider tapping into this market for your own property management business.

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Tagged Blog,, Tips,, Marketing,, Branding,

5 Ways to Use Social Proof to Boost Profits and Grow Your Property Management Business

In today’s digital age, gaining the trust of your prospects and customers isn’t always easy. Complicating matters is the fact that nameless, faceless individuals have the ability to influence others – people they don’t know and have never met – simply by posting about their experiences online. What this means for your property management company is that you have the opportunity to leverage the positive nature of this so-called “social proof” to spark relationships and nurture leads. Here’s how.

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Tagged Blog,, Customer Service,, Tips,, Marketing,

Building Walls for a Better Property Management Future

In most cases the phrase “building walls” has a negative association of putting up barriers and blocking things (or people) out. However, as is happening with many industries, building design and construction is currently undergoing a revolution of sorts, as revolutionary ideas are being introduced to solve problems related to population growth and urban density and the corresponding stresses that these create on our existing energy infrastructure and our environment.

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Tagged Blog,, Technology,, Property Management,, Marketing,

5 Ways to Get Your Property Management Prospects to Book Faster

If you’ve spent any time in the business world, you already know that it can take several “touches” to convert a lead from prospect to paying customer, but what if there were a way that you could somehow speed up the process? What if you could implement certain steps that could push them through the funnel faster and help them make concise, confident sales decisions in your favor? The good news is there is! Here are five things you can start doing today to increase the speed and likelihood of someone booking your property management services.

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Tagged Blog,, Marketing,, Communication,

5 Authentic Ways to Sell Your Property Management Services

Did you know that there are more than 150,000 property management companies out there? That makes competition pretty fierce when trying to sell your property management services to prospective customers like condominium corporations and HOA’s or perhaps individual investor landlords. And the title of this post is purposely somewhat of a contradiction, because “selling” your services isn’t really being authentic, is it? That being said, when trying to beat out the competition to win new business, our first piece of advice is not to sell, but to solve.

AUTHENTIC vs. FAKE

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Tagged Blog,, Property Management,, Customer Service,, Marketing,, Branding,

Expert SEO Tips to Help You Blow Away Your Property Management Competition

Search engine optimization is incredibly important for any business. It’s what will ultimately get your property management business found online, bringing in more qualified leads that you can work on converting into long-term paying customers. But without adequate experience, the topic of SEO can seem complicated and confusing. Does this mean you’ll have to hire an SEO expert? No. The good news is, with the right approach, not only will you be able to handle this critical task on your own without hiring a pro, but you’ll also be able to improve your ranking and outperform the competition. All you need to know is a few key things, as follows.

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Tagged Marketing,

6 Website Mistakes That Could Be Costing Your Property Management Firm Business

Your website isn’t just a place to showcase your brand and let people know what services you offer. It’s the virtual front door of your business. In many cases, your website will be the very first impression a prospect will have of your property management company, so it’s incredibly important that you’re really wowing them in those first few seconds. If you’ve noticed that the traffic coming to your site isn’t converting as much as you’d like it to, chances are you could be making one of the following costly website mistakes.

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Tagged Blog,, Technology,, Property Management,, Marketing,

5 Fundamentals of a Strong Property Management Brand

One of the most important components of running a successful business is establishing and solidifying your company brand. This will demonstrate to everyone – your customers, your prospects and your employees – who your property management company is, what you stand for, what your mission is and most importantly, what they can expect when they interact with you. If you haven’t invested in branding or you feel like your current brand isn’t quite as solid as it should be, here are 5 fundamental steps to start turning things around.

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Tagged Productivity,, Blog,, Property Management,, Tips,, Marketing,, Branding,, Social Media,

3 Student Housing Trends That Really Matter

It seems that every major trend, no matter which industry we are referring to, has an equal and opposite backlash trend. In recent years, luxury student housing has been getting quite a lot of attention, mostly because like the lifestyles of Hollywood celebrities, it’s glamorous, desirable, and for many, interesting to talk about.

However, the reality is that for the most part, luxury student housing only caters to the 1%, while the marketing of this entitled experience alienates the remaining 99% and diverts attention from the true purpose of higher education — to prepare students for life and success in the real world.

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Tagged Blog,, Marketing,