Netintegrity Blog

Getting Customer Testimonials for Your Property Management Business

Who is the best sales rep in your property management company? Would you be surprised if we told you that person may not even be on the payroll?

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Tagged Property Management,, Tips,, Marketing,, Business Growth,

The Importance of Speed in Property Management Lead Conversion

How quickly does your sales team move when a new lead comes in? You may be surprised to learn that the average lead response time for many companies is almost 47 full hours. While this turnaround time may have been acceptable in the past, in today’s fast-paced digital world, it’s simply not sufficient. If you want to convert your property management leads into paying clients, timing is everything. Just how important is speed to conversion? Let’s take a look.

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Tagged Technology,, Property Management,, Marketing,, Business Growth,

How to Market to Property Owners – 5 Creative Ideas

As a property manager, one of your biggest goals is growth, and one of the best ways to achieve that objective is to find new clients. Of course, this is often much easier said than done, especially if you’ve been in the business for a while. Creative marketing can help position your brand in front of more prospects, improving the chances of converting them to paying customers. And if you do it correctly, it can also help differentiate your company from the competition. But how? Here are a few innovative ideas to get you started.

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Tagged Property Management,, Marketing,, Business Growth,

5 Tips for Creating a More Consistent Content Strategy

You probably already know that content is king. But creating a winning content strategy is about more than just writing the occasional blog post. It’s about awareness, consistency and distribution. And it’s a critical part of staying competitive – especially given the property management landscape. Content can help you attract, connect with and, most importantly, develop trust with your target audience. Below are five tips for creating a more consistent, ROI-producing content strategy for your business.

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Tagged Property Management,, Marketing,, Business Growth,

6 Property Management Companies that are Rocking Social Media (and How You Can Too)

Oftentimes the best way to learn how to do something is to watch someone else who has already mastered it. Social media is no different. Rather than try and reinvent the wheel, it can be much easier and more effective to learn what others are doing right and wrong so you can adjust your approach accordingly. Whether you’re just starting out with social media or you’ve been doing it for years, here are a few property management companies that are killing it on social media.

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Tagged Technology,, Property Management,, Marketing,, Social Media,

How to Protect Your Property Management Business from Economic Downturn

It’s no secret that the economy is a fickle thing. One year you may be raking in the profits, the next you could be struggling to keep the lights on. While there’s no way to prevent economic downturn, there are things you can do proactively to ensure that if and when the market starts to go south, your property management company will be well prepared to ride out the storm. Here are a few tips for protecting your business so you’ll not only survive, but even thrive despite the grim market conditions.

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Tagged Property Management,, Tips,, Marketing,

Does Your Property Management Business Need a Mobile App?

With 2.8 million Android apps and 2.2 million apps for Apple users, these days it seems like there’s an app for everything – including businesses. Heck – even the local pizza parlor is getting in on the action! It’s no surprise, then, that many property management companies have begun jumping on the mobile app bandwagon.

But since creating an app requires a pretty significant investment of time and money, doing so just for the heck of it may not be worth it. If you’re on the fence about whether your firm needs an app of its own, here are a few points that may make the decision a bit easier.

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Tagged Technology,, Property Management,, Customer Service,, Marketing,

5 Marketing Hacks for Busy Property Managers

Given the hectic nature of the property management industry, marketing often takes a back seat to the dozens of other pressing needs that have to be addressed on a day to day basis. But if you’re not focusing on this area, it’s highly likely that you’re missing out on opportunities to achieve additional growth. Thankfully there are a few proven marketing strategies that are easy, painless and won’t take you away from your other important duties as a property manager.

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Tagged Property Management,, Customer Service,, Marketing,, Social Media,

5 Ways to Improve Marketing to Property Owners

Regardless of whether you’re new to the property management industry of you’ve been in the business for decades, you’re inevitably going to reach a point where you need more clients in order to grow. But with hundreds of other property management companies to compete with, getting the attention of property owners can be challenging.

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Tagged Productivity,, Property Management,, Marketing,, Business Growth,

5 Winning Strategies for Property Management Marketing to Distracted Customers

Let’s face it. We live in a chronically distracted society. These days, it seems everyone has their nose in their smartphone or, at the very least, is constantly checking to make sure they stay connected. This can make it much harder for marketers to reach their target audience because they are just not as tuned in. Thankfully, there are strategies to overcome this modern hurdle and get your property management marketing message in front of even the most inattentive prospects. Let’s take a look.

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Tagged Property Management,, Tips,, Marketing,, Social Media,

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