These days, more and more organizations across just about every industry are leveraging automation technology to streamline operations, cut costs and maximize productivity. Automating manual tasks is a fast and straightforward way to achieve these goals, and it’s something that can deliver specific benefits to the property management industry. If your company has not yet implemented automation, here are five advantages that might convince you it’s time to take the plunge.
Did you know that 92 percent of today’s consumers say they trust referrals from someone they know? Furthermore, 77 percent of them say they are more likely to buy a product (or pay for a service) when it is recommended by a friend or family member. Simply put, the numbers don’t lie. From a business perspective, word-of-mouth marketing is gold. So how can you get more people buzzing about your property management services? Check these ideas out.
Bringing a marketing concept to life through a live event can be a highly effective way to create more brand awareness and build better client relationships. If done correctly, the benefits of such an event can be well worth the effort. But unless you have an in-house event manager, pulling off a live gathering can be overwhelming to say the least. Thankfully there are some proven strategies that can help your property management company host events that are both positive and profitable.
YouTube is the second largest search engine and the third most visited site after Google and Facebook. Users consume 3.35 billion hours of video on YouTube each and every month. To say this video sharing network is a marketing goldmine would be an understatement. And given the visual nature of the property management industry, it’s a natural fit. That is, of course, provided that your videos are actually getting found and being watched. If your YouTube performance could use a little boost, here are some expert optimization tips you may want to try.
These days, when someone is looking for information about a business, they’ll do so almost exclusively on the internet. You’ve probably already invested in a quality website, but is it really enough to make your firm stand out amidst all the other property management companies in the area?
In a world of increasingly digital communications it’s somewhat surprising to learn how much people still value face-to-face connections. In fact, 85% of professionals today say that in-person meetings allow them to build stronger, more meaningful business relationships. Networking with other like-minded individuals provides the opportunity to establish mutually beneficial professional connections. Additionally, the strategic collaboration and thought-sharing that is facilitated through networking can help drive creativity and innovation that can be applied within your property management business.
That being said, here are five tips to help you bring your networking skills to a whole new level.
Making your business a success requires getting your brand in front of as many qualified leads as possible. But unless you have an unlimited marketing budget, this will require a bit of finesse in determining which channels are most likely to net you the best possible results. With so many options available to you, how can you choose where to focus your efforts and allocate your spend? Here are some guidelines that might help make this difficult decision much less overwhelming.
Whether you are just starting out in the property management industry or you’ve been in the business for decades, there are plenty of ways to get up to speed on how to successfully run a company in today’s digital age. Thanks to the many available tools and ever-improving technology, optimizing your organization so that it runs like a well-oiled machine and remains as competitive as possible has never been easier. It’s really just about knowing how to approach things and which direction to focus your efforts.
As we steamroll ahead into 2017, many property management executives are hard at work developing strategies to achieve the aggressive growth goals they’ve set for the year. If you are among these diligent planners, we’ve got some great news for you. We’ve discovered a way that can dramatically improve how much and how quickly you can achieve growth for your business. It’s not a magic formula, but it’s a method that has been proven successful by many that have come before and you just might find that it gets the same results for you as well. Ready to get started? Here’s what you need to do.
Our industry has been enjoying high rental rates and relatively low vacancies for the past few years, with approximately 40% of Americans choosing to rent, while inventory has been somewhat slow to catch up with the demand. This trend is expected to continue through 2017, with predictions that rents in larger metro areas will continue to increase, but at a slower rate of 1.7% (Source: thefiscaltimes.com)