Most property managers know that the secret to success lies not in sitting behind a desk all day, but rather hitting the pavement and making their presence known with clients and tenants. Being out in the field used to be challenging, but thanks to today’s technology, it’s now possible for entire companies to be run remotely. Whether you’re looking to transition your entire office from physical to virtual or just need some help juggling a handful of remote employees, here are a few secrets to a smooth operation.
What’s the most powerful way to get your property management brand noticed? The answer is referral marketing, also known as word-of-mouth. The fact is, people trust recommendations from other individuals – even strangers – much more than they do ads or other marketing campaigns. To that end, a good portion of your marketing strategy should be to generate an authentic buzz around your brand and services. But how, exactly, does one do that? Here are a few tips to point you in the right direction.
With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.
There are a lot of schools of thought out there regarding how to best leverage social media for marketing a business. In fact, sifting through the countless advice pieces and professional recommendations can seem overwhelming in and of itself. Wouldn’t it be nice to cut through all the fluff and get down to the nitty gritty of how to maximize social media for your property management company? To follow are the four C’s of social media that will help you do just that – generating more brand awareness, boosting client engagement, improving your online reputation and building trust.
Whether you’re just starting out or you’ve been in the property management industry for decades, the goal is ultimately the same: get your brand in front of as many prospective clients as possible. The more exposure you get, the more familiar property owners in your community will become with your company and the greater the likelihood of converting more leads into paying customers. You’re probably already doing the basics, like advertising and social media, but here are a few more ideas that might improve your results.
Do you know who your most valuable brand advocates are? No, it’s not your loyal customers, though they certainly are assets. In reality, the people who will give the most voice to your property management brand are those who work within – your employees. With the rise of social media, there has never been a better time to put this truth to work for you. That’s why setting up a social media employee advocacy program is so important. Here are a few more reasons why you should consider implementing such a program.
These days, more and more organizations across just about every industry are leveraging automation technology to streamline operations, cut costs and maximize productivity. Automating manual tasks is a fast and straightforward way to achieve these goals, and it’s something that can deliver specific benefits to the property management industry. If your company has not yet implemented automation, here are five advantages that might convince you it’s time to take the plunge.
Did you know that 92 percent of today’s consumers say they trust referrals from someone they know? Furthermore, 77 percent of them say they are more likely to buy a product (or pay for a service) when it is recommended by a friend or family member. Simply put, the numbers don’t lie. From a business perspective, word-of-mouth marketing is gold. So how can you get more people buzzing about your property management services? Check these ideas out.
Bringing a marketing concept to life through a live event can be a highly effective way to create more brand awareness and build better client relationships. If done correctly, the benefits of such an event can be well worth the effort. But unless you have an in-house event manager, pulling off a live gathering can be overwhelming to say the least. Thankfully there are some proven strategies that can help your property management company host events that are both positive and profitable.
YouTube is the second largest search engine and the third most visited site after Google and Facebook. Users consume 3.35 billion hours of video on YouTube each and every month. To say this video sharing network is a marketing goldmine would be an understatement. And given the visual nature of the property management industry, it’s a natural fit. That is, of course, provided that your videos are actually getting found and being watched. If your YouTube performance could use a little boost, here are some expert optimization tips you may want to try.