But since creating an app requires a pretty significant investment of time and money, doing so just for the heck of it may not be worth it. If you’re on the fence about whether your firm needs an app of its own, here are a few points that may make the decision a bit easier.
Given the hectic nature of the property management industry, marketing often takes a back seat to the dozens of other pressing needs that have to be addressed on a day to day basis. But if you’re not focusing on this area, it’s highly likely that you’re missing out on opportunities to achieve additional growth. Thankfully there are a few proven marketing strategies that are easy, painless and won’t take you away from your other important duties as a property manager.
Regardless of whether you’re new to the property management industry of you’ve been in the business for decades, you’re inevitably going to reach a point where you need more clients in order to grow. But with hundreds of other property management companies to compete with, getting the attention of property owners can be challenging.
Let’s face it. We live in a chronically distracted society. These days, it seems everyone has their nose in their smartphone or, at the very least, is constantly checking to make sure they stay connected. This can make it much harder for marketers to reach their target audience because they are just not as tuned in. Thankfully, there are strategies to overcome this modern hurdle and get your property management marketing message in front of even the most inattentive prospects. Let’s take a look.
The economy may finally be bouncing back for the long-term, with new businesses cropping up and others relocating and expanding. This opens many doors of opportunity for property managers. Of course, the growing number of prospective renters doesn’t automatically mean your company will reap the benefits. To be successful, your business must be organized to cater to that particular market. That’s where commercial property management software can help. Here’s how.
If you’ve made the decision to adopt software for your property management business, congratulations! You’re on your way to maximizing efficiency, boosting productivity, increasing service levels, cutting costs and improving your bottom line.
Ever look at famous executives like Jeff Bezos or Elon Musk and wonder how they got to where they are today? Obviously, there was a great deal of hard work and determination involved, but beyond this, there are certain traits that today’s top business leaders possess which have helped them climb their way to the top. More importantly, those traits are things that anyone who is willing to make an effort can emulate. Let’s take a look at five such traits of the elite that, when applied, just might help your property management company outperform the competition.
Your website is the virtual front door of your business and often the very first impression prospective clients will get of your property management company. The problem is, the content contained within probably doesn’t change too much, and since SEO is based largely on fresh, relevant content, having a blog that you can update frequently is essential. In fact, your blog is what will draw people in and hopefully keep them coming back for more.
Do you engage in partner marketing? Partnering with other trusted businesses in your area can be incredibly beneficial for a number of reasons, including increased property management brand awareness through community involvement. Whether you’re already taking advantage of these types of connections or you’re new to the concept, here are a few tips to help you get the most of your partnership marketing relationships.
Every modern property manager who has been in the business for some time knows that online reviews are par for the course. These days, people turn to the internet for just about everything – including sharing their experiences with businesses, good or bad.