YouTube is the second largest search engine and the third most visited site after Google and Facebook. Users consume 3.35 billion hours of video on YouTube each and every month. To say this video sharing network is a marketing goldmine would be an understatement. And given the visual nature of the property management industry, it’s a natural fit. That is, of course, provided that your videos are actually getting found and being watched. If your YouTube performance could use a little boost, here are some expert optimization tips you may want to try.
These days, when someone is looking for information about a business, they’ll do so almost exclusively on the internet. You’ve probably already invested in a quality website, but is it really enough to make your firm stand out amidst all the other property management companies in the area?
In a world of increasingly digital communications it’s somewhat surprising to learn how much people still value face-to-face connections. In fact, 85% of professionals today say that in-person meetings allow them to build stronger, more meaningful business relationships. Networking with other like-minded individuals provides the opportunity to establish mutually beneficial professional connections. Additionally, the strategic collaboration and thought-sharing that is facilitated through networking can help drive creativity and innovation that can be applied within your property management business.
That being said, here are five tips to help you bring your networking skills to a whole new level.
Making your business a success requires getting your brand in front of as many qualified leads as possible. But unless you have an unlimited marketing budget, this will require a bit of finesse in determining which channels are most likely to net you the best possible results. With so many options available to you, how can you choose where to focus your efforts and allocate your spend? Here are some guidelines that might help make this difficult decision much less overwhelming.
Whether you are just starting out in the property management industry or you’ve been in the business for decades, there are plenty of ways to get up to speed on how to successfully run a company in today’s digital age. Thanks to the many available tools and ever-improving technology, optimizing your organization so that it runs like a well-oiled machine and remains as competitive as possible has never been easier. It’s really just about knowing how to approach things and which direction to focus your efforts.
As we steamroll ahead into 2017, many property management executives are hard at work developing strategies to achieve the aggressive growth goals they’ve set for the year. If you are among these diligent planners, we’ve got some great news for you. We’ve discovered a way that can dramatically improve how much and how quickly you can achieve growth for your business. It’s not a magic formula, but it’s a method that has been proven successful by many that have come before and you just might find that it gets the same results for you as well. Ready to get started? Here’s what you need to do.
Our industry has been enjoying high rental rates and relatively low vacancies for the past few years, with approximately 40% of Americans choosing to rent, while inventory has been somewhat slow to catch up with the demand. This trend is expected to continue through 2017, with predictions that rents in larger metro areas will continue to increase, but at a slower rate of 1.7% (Source: thefiscaltimes.com)
While social media has become a fixture in the lives of just about everyone, that doesn’t mean it’s stagnant. To the contrary, social media is fluid – it’s constantly evolving, growing and improving. In order for businesses to stay ahead of the curve and continue to realize success in the area of SMM, they must actively adapt their approach on a regular basis. If you’re still allocating your budget the same way you did 10 or even 5 years ago, chances are you aren’t getting the results you can and should be getting. As we begin another new year, it’s a great time to assess where your property management business stands at the moment and what changes should be made to achieve a better outcome in 2017.
Never too high, never too low
You probably already realize that there’s a delicate balance to be achieved in pricing your rental units to ensure long term profitability. You don’t want to charge too much for rent, because it will make it more difficult to fill vacancies and will cause an increase in tenant turnover when leases are up. Turnover costs you money, as does having a unit sit vacant. At the same time, you don’t want to charge too little and leave money on the table — or worse, lose money on a unit or property.
It’s no secret that there is a lot of competition in the property management field. But as they say, a little competition can be healthy. It keeps you striving to perform at your best. However, when it comes to winning over new property management clients, the key is to convince them that you are the best. Here are a few ways that you can do just that.