Growing your property management business successfully involves strategic scaling. Try to adapt too quickly and you could end up back where you started, or worse. Evolve too cautiously and you could easily miss out on the opportunities that are ahead of you. So, what’s the secret? How can you scale your property management company in a way that is well-timed and profitable? Here are a few steps to help get you on the right track.
Today’s marketing landscape is becoming more diverse by the day, with new strategies and innovative ideas springing up in a variety of areas. In order for your property management company to stay relevant, you must audit your marketing practices every so often. Doing so helps you to identify what’s working and what might be a waste of time, money and resources. To get you started, we’ve uncovered five common marketing mistakes that many businesses are making. If any of them look familiar, it’s time to make some changes. Let’s take a look.
Ever wonder why Apple is so successful? How they continue to outpace themselves in sales, quarter after quarter, year after year? It’s not just that they’re producing great products, though they are. The real reason behind Apple’s continuing success is the relationship the company has built with its fiercely loyal customer base. It’s why people line up and wait for days to get the latest product release, or why they swear they’ll never own another brand of computer or smartphone. This same approach to customer retention can be leveraged for your property management company as well. Here’s how.
The property management industry isn’t new, but that doesn’t mean there aren’t still plenty of fresh, new and breakthrough ideas to be shared. In fact, given the intense competition in our field, the ability to think outside the box, push the envelope and carve new pathways is what will ultimately place your company a step ahead of the rest. But if you want a business where innovation thrives, you must intentionally work to create the right environment. Here’s how.
Are you an innovator? Perhaps. But as with any soft skill, being one and recognizing that ability in others are two different things. As a property management leader, part of your job is to find new or improved ways to do business. Having a tribe of like-minded individuals also championing this cause is a much better way to achieve your company goals, but you have to find those individuals first. So, if identifying innovators isn’t your strong point, here are a few tips to guide you in the right direction.
As a busy property manager, you don’t have time to waste hours, days or weeks trying to research and compare the many options for property management software. What if there was a way that you could systematically and strategically pinpoint the precise solution you need without wasting valuable man hours in the process? Our goal at Netintegrity is to help others in the industry find ways to make their lives easier and their businesses more profitable. As such, we’ve put together a simple, 4 step process for choosing the best software for your needs (even if it’s not ours).
Toxic employees can drain all of the productivity out of even the strongest organization. Not only do they cause headaches for their managers and coworkers, but they can also make your customers unhappy, which could potentially impact your bottom line. The answer may seem pretty straightforward: just fire them. The problem is, many employees who exhibit toxic behaviors also happen to be extremely talented and have the potential to be a huge asset to their employer.
Keeping customers satisfied is a given. Providing an amazing customer experience, on the other hand, is what will help make your property management company stand out from the competition. So what’s the secret? While there’s no magic formula for success, there are certain practices you can employ that will improve how your clientele feel about working with you (and in turn, increase the likelihood of getting some decent word-of-mouth referrals as well). Let’s take a look.
As a business leader, one of your most important tasks is keeping those who report to you happy, engaged and plugged in. But motivating employees who have different backgrounds, personalities, skillsets and struggles can be quite the challenge. Thankfully there are a few tried and true strategies that can typically be applied to any situation. Here are five proven methods for motivating everyone on your property management team.
Most property managers know that the secret to success lies not in sitting behind a desk all day, but rather hitting the pavement and making their presence known with clients and tenants. Being out in the field used to be challenging, but thanks to today’s technology, it’s now possible for entire companies to be run remotely. Whether you’re looking to transition your entire office from physical to virtual or just need some help juggling a handful of remote employees, here are a few secrets to a smooth operation.