Property managers that handle community associations (HOAs, COAs and Co-ops) often end up feeling as if they’re nothing more than the middleman. For example, owners may come to you to report certain maintenance issues, which you must then turn around and report to the board. The board may then advise you to contact maintenance workers and arrange for their services. Upon resolution, it’s up to you yet again to communicate that plan back to the owners.
But since creating an app requires a pretty significant investment of time and money, doing so just for the heck of it may not be worth it. If you’re on the fence about whether your firm needs an app of its own, here are a few points that may make the decision a bit easier.
Employee turnover is a part of doing business, but it comes at a cost. And if it’s happening too much, you’re losing much more than just time and money. The process of recruiting, hiring and training new employees can seriously hinder the productivity of your entire property management company. Whether you’ve struggled in this area or you’re just looking to be more proactive about employee retention, here are four strategies that will help you keep your team happy and engaged.
Ever wish you had a GPS to help you navigate the rapidly evolving business realm? That way you’d know that every turn you took, every decision you made and every direction you headed would be correct. Unfortunately, it’s not this easy. In fact, without a navigational tool, finding your way in a world that is ever-changing can seem like a never-ending battle. Today’s property management leaders must develop and routinely re-calibrate their own internal compasses to help guide their decisions and enable them to keep their teams moving in the right direction.
As a property manager, maintenance requests are part of daily life. Even the best-kept property will inevitably require some type of attention from time to time, whether it’s a routine service call or an unexpected repair. Having a plan in advance for how you will handle these requests can minimize stress, move things along more efficiently and ensure that your tenants stay happy and loyal. If you haven’t yet done so, here’s a simple strategy to make the property maintenance process a breeze.
Given the hectic nature of the property management industry, marketing often takes a back seat to the dozens of other pressing needs that have to be addressed on a day to day basis. But if you’re not focusing on this area, it’s highly likely that you’re missing out on opportunities to achieve additional growth. Thankfully there are a few proven marketing strategies that are easy, painless and won’t take you away from your other important duties as a property manager.
Growing your property management business successfully involves strategic scaling. Try to adapt too quickly and you could end up back where you started, or worse. Evolve too cautiously and you could easily miss out on the opportunities that are ahead of you. So, what’s the secret? How can you scale your property management company in a way that is well-timed and profitable? Here are a few steps to help get you on the right track.
Today’s marketing landscape is becoming more diverse by the day, with new strategies and innovative ideas springing up in a variety of areas. In order for your property management company to stay relevant, you must audit your marketing practices every so often. Doing so helps you to identify what’s working and what might be a waste of time, money and resources. To get you started, we’ve uncovered five common marketing mistakes that many businesses are making. If any of them look familiar, it’s time to make some changes. Let’s take a look.
Ever wonder why Apple is so successful? How they continue to outpace themselves in sales, quarter after quarter, year after year? It’s not just that they’re producing great products, though they are. The real reason behind Apple’s continuing success is the relationship the company has built with its fiercely loyal customer base. It’s why people line up and wait for days to get the latest product release, or why they swear they’ll never own another brand of computer or smartphone. This same approach to customer retention can be leveraged for your property management company as well. Here’s how.
The property management industry isn’t new, but that doesn’t mean there aren’t still plenty of fresh, new and breakthrough ideas to be shared. In fact, given the intense competition in our field, the ability to think outside the box, push the envelope and carve new pathways is what will ultimately place your company a step ahead of the rest. But if you want a business where innovation thrives, you must intentionally work to create the right environment. Here’s how.