Ever wonder why we do the things we do? Mostly, it’s thanks to certain psychological truths that make human behavior predictable. When you gain an understanding of these basic truths about humans – your property management customers in particular – you can improve the quality and performance of your marketing. Let’s examine three basic psychological concepts that, when harnessed, have the potential to boost your conversion rates and your bottom line.
In an increasingly digital world, people want personal interaction more than ever before. In fact, not only do your property management customers want personalized service. They expect it. And if you do it right, you can leverage it as a key differentiator from your competitors. The good news is, there are lots of ways to provide a more customized client experience that will win you loyalty and referrals for many years to come. Here are a few ideas to get you started.
It’s happened to the best of us. Those difficult clients that never seems to be happy, no matter how hard we work to satisfy them. The ones who complain about everything or are slow to pay. The ones who drain your energy and challenge your passion. Difficult clients are par for the course in every industry, including property management. It’s how you deal with these demanding individuals that can make or break your success. Here’s how to handle any situation without losing your customers or your sanity.
Research shows that 91 percent of people regularly read online reviews and 84 percent of them trust online reviews as much as they do personal recommendations. For those companies in the service industry – including property managers – online reviews can make or break the chance for success. A few unhappy clients can drive away new business before you’ve even had a chance to prove your worth. That’s why managing your online reputation is so important. Here are a few tips to get you started.
To be an effective leader, you need many skills. One of the most important ones is the ability to communicate well with others. After all, even in professional situations, it’s all about relationships and in relationships, communication is key. Whether you’re discussing a contract with a property management client, coaching an employee, delivering a presentation or working through a disagreement, the ability to clearly and accurately articulate your thoughts is essential. For some, however, communicating effectively can be challenging. If you are among them, here are a few strategies to up your game.
From a career standpoint, compromise is something that one must become comfortable with, particularly in leadership roles. Whether it’s negotiating a new contract with a vendor, discussing a potential new business venture, resolving a complaint or trying to reach an important business decision, mastering the art of compromise is key. Here’s how to do so effectively without giving up too much or putting your property management company in a bad position.
Building and nurturing relationships with property owners is an important part of your long-term success. After all, they are trusting you to manage their assets. Property managers who make a priority of connecting with their owners on a regular basis establish a strong reputation as industry leaders and trustworthy resources. If making these connections isn’t something that comes naturally to you, or if you’re just looking for a few new ideas, here are some ways you can reach out to property owners in your local community.
One of the biggest mistakes companies make is overlooking the importance of human resources – and those in the property management business are no exception. You can’t operate a successful organization unless you have the right people and without an HR manager, you can’t get those good people through the door. By filling this role, you’ll end up with a seasoned leader who can turn your human capital into a source of sustainable competitive advantage.
As a property management business leader, you are constantly negotiating, whether it’s with new hires and existing employees, vendors and suppliers, or prospects and long-term clients. Unfortunately for some, negotiating doesn’t come naturally and for others it’s particularly difficult to master. The good news is, it’s something you can learn and develop – provided you focus on the following five key things.
Recent stats indicate that 77% of the US population owns smartphones. Like it or not, the vast majority of your customers are living a mobile lifestyle. As such, property managers must leverage mobile-friendly techniques in order to meet their audience where they are and serve them as they prefer. The good news is, adopting a mobile-first strategy isn’t as difficult as you may think. Let’s take a look.