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The 5 W's of Offline Networking

Posted by Tricia Gopi on Jan 23, 2020 6:00:00 AM

The purpose of professional networking is to build business relationships within the parameters of your industry. In-person networking has stood its ground despite the growing popularity of social networks that facilitate professional networking online like LinkedIn.

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Topics: Blog, Property Management, Marketing, Communication, Business Growth, Employee Satisfaction, Engagement, Customer Satisfaction, Networking

How Email Segmentation Can Get You Better Results

Posted by Tricia Gopi on Jan 16, 2020 6:00:00 AM

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice, Costumer Satisfaction

How to Take Your Customer Service Online in 2020

Posted by Tricia Gopi on Jan 9, 2020 6:00:00 AM

Going into 2020, customer service is a top-of-mind focus to virtually every organization today. According to a 2019 HubSpot Report customers’ voices are more powerful than ever before. With more resources and outlets available, customers are increasingly inclined to share their opinions. HubSpot found that 87% of people trust reviews and recommendations and factored them in their spending decisions.

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Topics: Blog, Property Management, Customer Service, Tips, Communication, Engagement, Advice, Portal, Customer Satisfaction

3 Reasons Owners Want a Property Management Portal

Posted by Tricia Gopi on Jan 7, 2020 6:00:00 AM

Owner portals extend property managers’ ability to serve customers beyond business hours. According to an ApartmentRatings and StatisFacts report, the importance of property management portals reached an all-time high in 2019. The report shows that owners highly value portals because they centralize maintenance, payments, and community in one location.  

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Topics: Productivity, Technology, Property Management, Customer Service, Tips, Communication, Digital, Portal

4 Ways to Market to Millennials

Posted by Mitchell Vinnitsky on Dec 17, 2019 6:00:00 AM

According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.

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Topics: Blog, Technology, Property Management, Customer Service, Tips, Marketing, Branding, Social Media, Communication, Business Growth, Engagement, digital security, Rentals, SEO, Costumer Satisfaction, Leasing

The Property Manager's Guide to What Young Renters Want

Posted by Mitchell Vinnitsky on Dec 5, 2019 6:00:00 AM

Marketing 101 dictates that in order to be successful, you need to know your audience so you can cater to their specific needs, desires and preferences. Given that millennials are now officially the largest generation, and perhaps more importantly – that 60% of them  choose to rent rather than own – it only stands to reason that property managers and landlords need to understand who these people are and what they are looking for in terms of amenities. To help you better position your properties so they’re more attractive to younger renters, here are a few things to consider.

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Topics: Productivity, Blog, Technology, Communication, Business Growth, Employee Satisfaction, Advice, Costumer Satisfaction, Training, Leasing, Economics

5 Property Manager Tips for a Successful Halloween

Posted by Tricia Gopi on Oct 31, 2019 6:00:00 AM

Halloween is one of the busiest nights of the year. Children, adults, and everyone in between will be up to something.

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Topics: Blog, Property Management, Tips, Communication, Engagement, Rentals, Advice, Costumer Satisfaction, Seasonal

Attention Executives! 4 Reasons You Should be Blogging

Posted by Mitchell Vinnitsky on Oct 24, 2019 6:00:00 AM

As a top-tier leader, writing a blog is probably the last thing on your radar. After all, you’ve got a property management company to run. Who has time to write articles? Believe it or not, there are a surprising number of advantages to executive blogging, many of which could help both your career as well as your organization as a whole. Keep an open mind and consider the following:

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Topics: Branding, Social Media, Communication, Business Growth, Engagement, SEO, Digital, Advice

7 Fall Tips for Property Managers

Posted by Tricia Gopi on Oct 22, 2019 6:00:00 AM

Attention property managers! Fall is here.

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Topics: Productivity, Blog, Property Management, Customer Service, Tips, Communication, Business Growth, Employee Satisfaction, Rentals, Advice

4 Surprising Ways to Help Your Employees Achieve Their Career Goals

Posted by Mitchell Vinnitsky on Oct 15, 2019 6:00:00 AM

Part of being a strong, positive leader is caring about the career paths of your employees just as much as you do your own. If you’ve been in leadership for some time, you probably already know the obvious ways you can help: provide growth opportunities, assign stretch assignments and arrange mentorships. But what about the not-so-obvious strategies? Here are four unique and somewhat surprising ways to help your employees get to where they want to go.

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Topics: Blog, Property Management, Communication, Business Growth, Employee Satisfaction, Engagement, Hiring, Advice, Training

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