You probably already know that in order to maximize occupancy, you need to make your properties stand out. But coming up with marketing tactics that set you apart from all the other property management companies can be challenging. The good news is, thanks to an ever-increasing number of channels, there are more ways than ever to reach your audience. That means there are also a variety of different strategies you can take that will help catch the eye of your ideal tenants and reel them in.
We may already be well into 2019, but it’s never too late to start thinking about innovation. In fact, even if you haven’t had the time, energy or direction to create a business strategy yet, it’s entirely possible to do so - even this late in the year. And don’t worry – you’re certainly not alone. Many other property management company owners and leaders are finding themselves in the same boat. The good news is, you can right your ship today by focusing on the following three areas and some do’s and don’ts for each.
Strong leadership is crucial to a high-performing, happy property management team. The problem is, the longer a person holds a position of leadership, the more at risk they become of losing touch with their direct reports. Being able to periodically take a few steps back, introspect and identify the signs can help you avoid a career derailment and get you back on track. Below are three signs to watch for that might indicate it’s time for a shakeup.
In today’s job market, not only is it difficult to find good employees, but it’s equally challenging to keep them. Modern workers are confident, aren’t afraid to ask for what they want and won’t think twice about moving on to greener pastures if another opportunity presents itself. As such, you may find yourself focusing more on staffing your property management company than you ever have before. To improve the chances of attracting, hiring and retaining top talent, here are a few things to keep in mind.
Ever wonder why we do the things we do? Mostly, it’s thanks to certain psychological truths that make human behavior predictable. When you gain an understanding of these basic truths about humans – your property management customers in particular – you can improve the quality and performance of your marketing. Let’s examine three basic psychological concepts that, when harnessed, have the potential to boost your conversion rates and your bottom line.
In an increasingly digital world, people want personal interaction more than ever before. In fact, not only do your property management customers want personalized service. They expect it. And if you do it right, you can leverage it as a key differentiator from your competitors. The good news is, there are lots of ways to provide a more customized client experience that will win you loyalty and referrals for many years to come. Here are a few ideas to get you started.
It’s happened to the best of us. Those difficult clients that never seems to be happy, no matter how hard we work to satisfy them. The ones who complain about everything or are slow to pay. The ones who drain your energy and challenge your passion. Difficult clients are par for the course in every industry, including property management. It’s how you deal with these demanding individuals that can make or break your success. Here’s how to handle any situation without losing your customers or your sanity.
Research shows that 91 percent of people regularly read online reviews and 84 percent of them trust online reviews as much as they do personal recommendations. For those companies in the service industry – including property managers – online reviews can make or break the chance for success. A few unhappy clients can drive away new business before you’ve even had a chance to prove your worth. That’s why managing your online reputation is so important. Here are a few tips to get you started.
To be an effective leader, you need many skills. One of the most important ones is the ability to communicate well with others. After all, even in professional situations, it’s all about relationships and in relationships, communication is key. Whether you’re discussing a contract with a property management client, coaching an employee, delivering a presentation or working through a disagreement, the ability to clearly and accurately articulate your thoughts is essential. For some, however, communicating effectively can be challenging. If you are among them, here are a few strategies to up your game.
From a career standpoint, compromise is something that one must become comfortable with, particularly in leadership roles. Whether it’s negotiating a new contract with a vendor, discussing a potential new business venture, resolving a complaint or trying to reach an important business decision, mastering the art of compromise is key. Here’s how to do so effectively without giving up too much or putting your property management company in a bad position.