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3 Newsletter Topics that Actually Interest Residents

Posted by Mitchell Vinnitsky on Aug 15, 2019 6:00:00 AM

Did you know the average person receives 96 emails per day? Given that volume, it’s highly doubtful that all those messages are actually being read. In fact, many don’t even make it past the spam filter. Getting into your audience’s inbox isn’t enough to be successful with your email newsletter campaigns. It’s getting them to open your emails that matters most, and the best way to do so is to provide them with content that they actually want to read. Not sure where to start? Here are three ideas that should get the ball rolling.


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Topics: Technology, Property Management, Communication, Business Growth, Engagement

Using Technology to Maximize Performance and Experience

Posted by Mitchell Vinnitsky on Jul 11, 2019 6:00:00 AM

Disjointed experiences, difficult-to-manage technology and choppy, outdated processes impact more than just your in-house property management team. The delays, frustrations and bottlenecks they cause can also impact client satisfaction rates, which will ultimately affect your company’s bottom line. Identifying these performance inhibitors and implementing necessary workflow changes can help to skyrocket productivity, and technology can play a pivotal role. Here’s how.

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Topics: Productivity, Technology, Property Management, Communication

How to Raise the Rent Without Losing Tenants

Posted by Mitchell Vinnitsky on Jul 2, 2019 6:00:00 AM

There comes a time in every landlord or property manager’s career when raising rental rates becomes necessary. Whether it’s due to the going market, higher taxes or insurance costs, rising expenses for property upkeep or something else, increasing the rent can be an uncomfortable task. Especially if you’re concerned that doing so may drive good tenants away. With the right approach, however, this process can be a smooth, positive and uneventful one. Here are a few expert tips to keep in mind.

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Topics: Technology, Property Management, Tips, Communication

The Importance of Brand Consistency in Property Management

Posted by Mitchell Vinnitsky on Jun 27, 2019 6:00:00 AM

Let’s be honest. When it comes to the property management industry, there are plenty of fish in the sea. Your brand is what will set you apart from the ocean of other options your clients have, which is why it’s so important. Otherwise, you’ll just get lost in the shuffle and your business will suffer as a result. But what, exactly, is branding and why does it matter? More importantly, why is it so critical that your brand remain consistent? If you’re looking for answers to these questions, read on.

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Topics: Technology, Property Management, Marketing, Communication

What the End of Google+ Means for Your Property Management Business

Posted by Mitchell Vinnitsky on Jun 13, 2019 6:00:00 AM

In case you weren’t aware, in April Google officially shut down the consumer (personal) version of its social network, Google+. While the shutdown doesn’t directly affect Google My Business listings, as they are two separate products, it’s still a big change and with that change comes some degree of uncertainty. To set the record straight and quell any concerns you may have, let’s take a look at what this change entails and, more importantly, how it affects your property management business.

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Topics: Technology, Property Management, Social Media, Communication

Tenant Screening Tips: How to Spot Fake References

Posted by Mitchell Vinnitsky on Jun 6, 2019 6:00:00 AM

The pressure to fill a vacant property can lead many property managers to cut corners and miss red flags. It’s important to remember that finding a tenant is only half the battle. Locating (and keeping) quality tenants is the key. That’s why thorough screening is so critical. Otherwise, you could end up in a worse situation than you are now. But what happens if you have a prospect that isn’t honest on his or her application? The good news is, there are ways you can spot fake references right away, saving you time, money and aggravation in the process. Let’s take a look at a few of these strategies below.

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Topics: Technology, Property Management, Tips, Communication

Is Your Property Management Team Making These 5 Sales Mistakes?

Posted by Mitchell Vinnitsky on Jun 4, 2019 6:00:00 AM

What could your property management company do with several extra sales each month? Lots of things come to mind, not the least of which is growth and revenue expansion. Now, what if those sales aren’t coming in. More importantly, what if they’re not coming in because your team is making a few serious but common mistakes in their sales process? Correcting these errors could be a game changer for your business. Below are five mistakes to watch for and how to overcome them once and for all.

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Topics: Technology, Property Management, Communication, Business Growth

How to Engage Residents through Social Media

Posted by Mitchell Vinnitsky on May 23, 2019 6:00:00 AM

According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.

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Topics: Technology, Property Management, Tips, Branding, Social Media, Communication, Business Growth, Engagement

5 Tips for Eliminating Electronic Distractions in the Boardroom

Posted by Mitchell Vinnitsky on May 14, 2019 6:00:00 AM

You and several members of your executive team have taken hours to prepare the necessary materials so that you can bring the board up to speed on what’s happened since the last time you met. There’s undoubtedly a lot to cover, and a limited time in which to do so. As such, you’d like to have everyone’s complete attention once the meeting begins. What you may not have accounted for, however, is having to compete with a room full of mobile devices.

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Topics: Technology, Property Management, Communication, Business Growth, Engagement

5 Essential Communication Skills for Business Success

Posted by Mitchell Vinnitsky on Apr 23, 2019 6:00:00 AM

These days, there are lots of different ways to interact with people, from Slack and texts to emails, calls and good old face-to-face. Regardless of your preferred method, however, in order for you to be effective, your communication skills must be strong. In fact, how well you communicate – either with your colleagues or your property management clients – can impact efficiency, trust and ultimately your future success. That being said, here are five essential communication skills everyone should master.

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Topics: Property Management, Tips, Communication, Business Growth

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