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What the End of Google+ Means for Your Property Management Business

Posted by Mitchell Vinnitsky on Jun 13, 2019 6:00:00 AM

In case you weren’t aware, in April Google officially shut down the consumer (personal) version of its social network, Google+. While the shutdown doesn’t directly affect Google My Business listings, as they are two separate products, it’s still a big change and with that change comes some degree of uncertainty. To set the record straight and quell any concerns you may have, let’s take a look at what this change entails and, more importantly, how it affects your property management business.

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Topics: Technology, Property Management, Social Media, Communication

Tenant Screening Tips: How to Spot Fake References

Posted by Mitchell Vinnitsky on Jun 6, 2019 6:00:00 AM

The pressure to fill a vacant property can lead many property managers to cut corners and miss red flags. It’s important to remember that finding a tenant is only half the battle. Locating (and keeping) quality tenants is the key. That’s why thorough screening is so critical. Otherwise, you could end up in a worse situation than you are now. But what happens if you have a prospect that isn’t honest on his or her application? The good news is, there are ways you can spot fake references right away, saving you time, money and aggravation in the process. Let’s take a look at a few of these strategies below.

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Topics: Technology, Property Management, Tips, Communication

Is Your Property Management Team Making These 5 Sales Mistakes?

Posted by Mitchell Vinnitsky on Jun 4, 2019 6:00:00 AM

What could your property management company do with several extra sales each month? Lots of things come to mind, not the least of which is growth and revenue expansion. Now, what if those sales aren’t coming in. More importantly, what if they’re not coming in because your team is making a few serious but common mistakes in their sales process? Correcting these errors could be a game changer for your business. Below are five mistakes to watch for and how to overcome them once and for all.

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Topics: Technology, Property Management, Communication, Business Growth

How to Engage Residents through Social Media

Posted by Mitchell Vinnitsky on May 23, 2019 6:00:00 AM

According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.

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Topics: Technology, Property Management, Tips, Branding, Social Media, Communication, Business Growth, Engagement

5 Tips for Eliminating Electronic Distractions in the Boardroom

Posted by Mitchell Vinnitsky on May 14, 2019 6:00:00 AM

You and several members of your executive team have taken hours to prepare the necessary materials so that you can bring the board up to speed on what’s happened since the last time you met. There’s undoubtedly a lot to cover, and a limited time in which to do so. As such, you’d like to have everyone’s complete attention once the meeting begins. What you may not have accounted for, however, is having to compete with a room full of mobile devices.

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Topics: Technology, Property Management, Communication, Business Growth, Engagement

5 Essential Communication Skills for Business Success

Posted by Mitchell Vinnitsky on Apr 23, 2019 6:00:00 AM

These days, there are lots of different ways to interact with people, from Slack and texts to emails, calls and good old face-to-face. Regardless of your preferred method, however, in order for you to be effective, your communication skills must be strong. In fact, how well you communicate – either with your colleagues or your property management clients – can impact efficiency, trust and ultimately your future success. That being said, here are five essential communication skills everyone should master.

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Topics: Property Management, Tips, Communication, Business Growth

6 Creative Property Marketing Ideas

Posted by Mitchell Vinnitsky on Apr 16, 2019 6:00:00 AM

You probably already know that in order to maximize occupancy, you need to make your properties stand out. But coming up with marketing tactics that set you apart from all the other property management companies can be challenging. The good news is, thanks to an ever-increasing number of channels, there are more ways than ever to reach your audience. That means there are also a variety of different strategies you can take that will help catch the eye of your ideal tenants and reel them in.

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Topics: Property Management, Tips, Marketing, Communication, Engagement

Do’s and Don’ts of Creating an Innovative Business Strategy in 2019

Posted by Mitchell Vinnitsky on Apr 11, 2019 6:00:00 AM

We may already be well into 2019, but it’s never too late to start thinking about innovation. In fact, even if you haven’t had the time, energy or direction to create a business strategy yet, it’s entirely possible to do so - even this late in the year. And don’t worry – you’re certainly not alone. Many other property management company owners and leaders are finding themselves in the same boat. The good news is, you can right your ship today by focusing on the following three areas and some do’s and don’ts for each.

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Topics: Technology, Property Management, Communication, Engagement

Leaders: Are You Out of Touch with Your Employees?

Posted by Mitchell Vinnitsky on Feb 26, 2019 6:00:00 AM

Strong leadership is crucial to a high-performing, happy property management team. The problem is, the longer a person holds a position of leadership, the more at risk they become of losing touch with their direct reports. Being able to periodically take a few steps back, introspect and identify the signs can help you avoid a career derailment and get you back on track. Below are three signs to watch for that might indicate it’s time for a shakeup.

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Topics: Productivity, Property Management, Communication, Employee Satisfaction

4 Tips for Finding Top Property Management Talent

Posted by Mitchell Vinnitsky on Feb 19, 2019 6:00:00 AM

In today’s job market, not only is it difficult to find good employees, but it’s equally challenging to keep them. Modern workers are confident, aren’t afraid to ask for what they want and won’t think twice about moving on to greener pastures if another opportunity presents itself. As such, you may find yourself focusing more on staffing your property management company than you ever have before. To improve the chances of attracting, hiring and retaining top talent, here are a few things to keep in mind.

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Topics: Technology, Customer Service, Tips, Communication, Business Growth

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