Being in the service industry can sometimes make social media marketing more challenging. After all, it’s not a shiny product you’re trying to sell, but rather your superior ability to manage properties. The good news is, with the right strategy, even a property management company can kill it on social media. Here are a few pointers for building your brand and successfully leveraging your social status to attract, engage and convert more leads.
Most property managers know that the secret to success lies not in sitting behind a desk all day, but rather hitting the pavement and making their presence known with clients and tenants. Being out in the field used to be challenging, but thanks to today’s technology, it’s now possible for entire companies to be run remotely. Whether you’re looking to transition your entire office from physical to virtual or just need some help juggling a handful of remote employees, here are a few secrets to a smooth operation.
In the property management business, marketing online isn’t just about reaching as many prospects as possible, but about targeting those leads that are both qualified and local. As such, it’s important that you pay close attention to how you are optimizing your online activities so that you are effectively targeting those local leads with the ultimate goal of converting them into paying customers. Here are a few more reasons why local SEO should be a critical part of your overall marketing strategy.
What’s the most powerful way to get your property management brand noticed? The answer is referral marketing, also known as word-of-mouth. The fact is, people trust recommendations from other individuals – even strangers – much more than they do ads or other marketing campaigns. To that end, a good portion of your marketing strategy should be to generate an authentic buzz around your brand and services. But how, exactly, does one do that? Here are a few tips to point you in the right direction.
When it comes to getting fast, effective exposure for your property management brand online, nothing works quite as well as pay-per-click advertising. Chances are you’re already investing a portion of your marketing budget into this method already, but could you be getting even better results? It’s entirely possible. Here are a few quick and dirty tricks for maximizing your PPC advertising efforts.
Being a thought leader comes with many benefits. People trust thought leaders. They respect them. They rely on them. And they remember them. Positioning yourself as a trusted resource in the property management industry can help put your brand on the map and ultimately lead to greater success down the road. But becoming a thought leader isn’t something that happens overnight. It takes time and a concerted effort to build your reputation and establish a following. That said, here are five steps you can take that will help get you closer to your goal.
These days, more and more organizations across just about every industry are leveraging automation technology to streamline operations, cut costs and maximize productivity. Automating manual tasks is a fast and straightforward way to achieve these goals, and it’s something that can deliver specific benefits to the property management industry. If your company has not yet implemented automation, here are five advantages that might convince you it’s time to take the plunge.
When the folks at Oracle asked leaders of some of the fastest growing companies what they felt the biggest obstacle to business expansion was, the top answer was inability to manage fast growth. The ability to scale came in at a close second. Thankfully, these things can be overcome. The key is the ability to recognize when a business is ready to take that next step so that the inevitable twists and turns can be accounted and prepared for in advance. That being said, here are five signals that your property management business may be on the path to growth sooner than you think.
As a property manager, one of your biggest tasks is keeping your properties at capacity. To do this, you must find a way to attract quality tenants who are likely to stay for a long time, thereby improving cash flow and reducing turnover. All of this begins with your property listings. How can you make your rental listings more attractive so they stand out from all the others and draw in those quality applicants? Easy. Just show them your properties have something the others don’t. Here are five smoking hot amenities that tenants are looking for today.
There are a number of reasons why a business might choose to use Excel for functions like accounting, reporting and even CRM. Many of those reasons may very well have been valid, at least initially. After all, Excel is certainly user friendly and most definitely much cheaper than purchasing dedicated software. Unfortunately, the negatives almost always far outweigh the benefits. In fact, using this program may actually be placing your property management company in harm’s way.