Before the Internet, property managers only had a handful of ways to market their services. For those working with tight budgets, the list of options was even smaller. Thankfully, the web has opened the doors to many opportunities for reaching the masses, regardless of how large (or miniscule) your marketing spend happens to be. Whether you’re just starting out or are looking for a few fresh ideas for getting your brand in front of more prospects, here are five ways to promote your property management business online without spending a single penny in the process.
According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.
It takes a village to run a successful property management company. Without the hard work and tireless dedication of your team, your business wouldn’t be where it is today. As such, taking the time to let your employees know you appreciate them can be one of the best investments you make. What’s more, when people feel appreciated, they’re more engaged. In other words, everyone wins.
One of the catalysts for growing your property management company is generating viable leads. There are plenty of ways to do this, some easier than others. Thankfully, setting up a lead magnet on your website is one of the easiest. If you’ve never done so, however, the process can seem daunting. To clarify things, here is a step-by-step guide on how to use your website to attract and collect more leads.
You and several members of your executive team have taken hours to prepare the necessary materials so that you can bring the board up to speed on what’s happened since the last time you met. There’s undoubtedly a lot to cover, and a limited time in which to do so. As such, you’d like to have everyone’s complete attention once the meeting begins. What you may not have accounted for, however, is having to compete with a room full of mobile devices.
Running a successful property management business involves projects, and lots of them. Without the proper structure and planning in place, however, these projects can easily end up negatively impacting your budget and your company as a whole. Good business practice requires that any and all projects be set up, monitored and managed properly so they don’t end up going off the rails. Here are four project management tips to help keep you on the right track from start to successful finish.
When it comes to running a successful property management business, there’s a lot to consider. For instance, there’s maximizing client experience, streamlining operations, managing staff, increasing revenues and more – all while keeping expenditure as low as possible. It’s a challenging feat, to say the least. Fortunately, technology can make things infinitely easier, enabling you to automate tasks, avoid errors and optimize your end-to-end processes for a more efficient business model.
Running, managing or even just working at a property management business can be stressful. With so many different tasks to keep track of, deadlines looming and the pressures of such a competitive industry weighing on your shoulders, it can feel like a never-ending battle. To assess the current landscape, the folks at Unicom recently conducted a survey of 100 property managers. Here’s a rundown of what participants said their biggest challenges are today.
There’s a lot of talk about how we, as property managers, can help our clients. What we don’t talk about nearly enough is how our clients can actually help us. Customer feedback is necessary for healthy growth and it’s a reliable way to discover what’s working with your business (and more importantly - what isn’t).
These days, there are lots of different ways to interact with people, from Slack and texts to emails, calls and good old face-to-face. Regardless of your preferred method, however, in order for you to be effective, your communication skills must be strong. In fact, how well you communicate – either with your colleagues or your property management clients – can impact efficiency, trust and ultimately your future success. That being said, here are five essential communication skills everyone should master.