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4 Ways Property Managers Can Use Direct Mail to Attract New Business

Posted by Mitchell Vinnitsky on Jun 25, 2019 6:00:00 AM

When you first entered this field, you probably didn’t realize that one of the most challenging tasks property managers face is getting new clients. And while we still stand by our opinion that keeping your existing book of business happy is the most important thing, if you’re just starting out or you’re looking to grow, acquisition is a must. Let’s take a look at a few steps you can follow to develop and launch a successful lead generating direct mail campaign.

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Topics: Technology, Property Management, Marketing, Business Growth

3 Key Marketing Strategies that Will Skyrocket Growth

Posted by Mitchell Vinnitsky on Jun 20, 2019 6:00:00 AM

When it comes to business growth, using just one marketing strategy won’t cut it. If you put all of your marketing eggs into one basket, you’ll end up only reaching the same prospects over and over again. This leaves a significant portion of the market untapped. Despite the fierce competition in the property management industry, the fact is, there are still plenty of golden opportunities to be had. It’s really just a matter of figuring out how to reach them. That said, let’s take a look at three simple but highly effective strategies that will help you land new business, expand and grow.

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Topics: Technology, Property Management, Marketing, Business Growth

Property Managers: Should You Allow Pets?

Posted by Mitchell Vinnitsky on Jun 18, 2019 6:00:00 AM

According to recent data, 68% of American households are home to at least one pet. It’s no wonder, then, that the question of whether to allow pets is one of the biggest weighing on the minds of landlords and property managers. If you are among them, here are a few things to consider that might help you make a more informed decision, along with some best practices should you decide to make your properties pet-friendly.

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Topics: Technology, Property Management, Customer Service, Business Growth

5 Reasons Your Property Management Business isn’t Growing

Posted by Mitchell Vinnitsky on Jun 11, 2019 6:00:00 AM

Over the past five years, the property management industry has grown by 0.8% to reach revenue of $76 billion – and that’s just in the U.S. alone. It’s abundantly clear that there is plenty of opportunity for success and growth in this field.

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Topics: Technology, Property Management, Customer Service, Business Growth

Is Your Property Management Team Making These 5 Sales Mistakes?

Posted by Mitchell Vinnitsky on Jun 4, 2019 6:00:00 AM

What could your property management company do with several extra sales each month? Lots of things come to mind, not the least of which is growth and revenue expansion. Now, what if those sales aren’t coming in. More importantly, what if they’re not coming in because your team is making a few serious but common mistakes in their sales process? Correcting these errors could be a game changer for your business. Below are five mistakes to watch for and how to overcome them once and for all.

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Topics: Technology, Property Management, Communication, Business Growth

5 Ways to Jump-Start Your Growth Strategy

Posted by Mitchell Vinnitsky on May 30, 2019 6:00:00 AM

When you first started out in the property management industry, you were probably perfectly comfortable being small. In fact, starting lean is a great way to establish a brand and build a reputation within the field. Over time, however, you’ve naturally begun to think bigger. You’ve reached the pinnacle of success you’re capable of achieving at the level you’re currently at and realize it’s time to start reaching for more. If growth is something you’re looking to accomplish over the next few years, here are a few strategies to help get the ball rolling.

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Topics: Productivity, Technology, Property Management, Business Growth

5 Ways to Promote Your Property Management Services Online for Free

Posted by Mitchell Vinnitsky on May 28, 2019 6:00:00 AM

Before the Internet, property managers only had a handful of ways to market their services. For those working with tight budgets, the list of options was even smaller. Thankfully, the web has opened the doors to many opportunities for reaching the masses, regardless of how large (or miniscule) your marketing spend happens to be. Whether you’re just starting out or are looking for a few fresh ideas for getting your brand in front of more prospects, here are five ways to promote your property management business online without spending a single penny in the process.

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Topics: Technology, Property Management, Social Media, Business Growth

How to Engage Residents through Social Media

Posted by Mitchell Vinnitsky on May 23, 2019 6:00:00 AM

According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.

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Topics: Technology, Property Management, Tips, Branding, Social Media, Communication, Business Growth, Engagement

5 Ways to Appreciate Your Employees

Posted by Mitchell Vinnitsky on May 21, 2019 6:00:00 AM

It takes a village to run a successful property management company. Without the hard work and tireless dedication of your team, your business wouldn’t be where it is today. As such, taking the time to let your employees know you appreciate them can be one of the best investments you make. What’s more, when people feel appreciated, they’re more engaged. In other words, everyone wins.

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Topics: Property Management, Business Growth, Employee Satisfaction, Engagement

How to Set Up a Lead Magnet on Your Property Management Website

Posted by Mitchell Vinnitsky on May 16, 2019 6:00:00 AM

One of the catalysts for growing your property management company is generating viable leads. There are plenty of ways to do this, some easier than others. Thankfully, setting up a lead magnet on your website is one of the easiest. If you’ve never done so, however, the process can seem daunting. To clarify things, here is a step-by-step guide on how to use your website to attract and collect more leads.

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Topics: Technology, Property Management, Business Growth, Engagement

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