Being resilient means being able to stand tall, regardless of the circumstances happening around you. With each step that brings us closer to our goals, our unwavering commitment to stay the course fortifies that resiliency. Being resilient is essential for strong leadership. Employees and clients alike will look to you to determine how they should proceed – especially in challenging times. Here are a few ways you can cultivate your resiliency to better serve your property management company.
A recent stat revealed that an incredible 93% of all online experiences begin with a search engine. Where your property management company ranks on those search engines can mean the difference between success and mediocrity. This is why search engine optimization (SEO) is so important. But what if you’re just starting out and have a limited budget to work with? The following SEO tricks are both simple and, more importantly, cheap to implement.
Is your property management company ready for the next step? Is growth consistently on your radar? Maybe you know it’s time to start expanding, but are unsure of which direction would make the most business sense. When it comes to growth, the options are many. To follow are five strategies that might help get you from where you are today to where you aim to be tomorrow.
What’s your current close rate for new clients? If you’re not networking face-to-face, you could be missing out on a rate of 40%. In fact, 84% of people surveyed say they prefer in-person meetings because they help to build stronger, more meaningful business relationships, allow for more complex strategic thinking and – most importantly – are a better environment for tough, timely decision-making. As a property manager, you could dramatically improve your business results by simply investing your time into strategic networking. Here are a few tips to get you started.
Did you know the average person receives 96 emails per day? Given that volume, it’s highly doubtful that all those messages are actually being read. In fact, many don’t even make it past the spam filter. Getting into your audience’s inbox isn’t enough to be successful with your email newsletter campaigns. It’s getting them to open your emails that matters most, and the best way to do so is to provide them with content that they actually want to read. Not sure where to start? Here are three ideas that should get the ball rolling.
Technically, you manage properties. In reality, you manage people. In other words, without customers to serve, residents to tend to and contractors to keep track of, there would be no need for you to manage properties at all. The property managers that understand this are the ones who really stand out from the competition. And a great way to capitalize on this is to leverage the tools at your disposal to engage with the people in your network. Let’s take a look at a few highly effective ways you can use social media to do just that.
When management research firm CEB studied the topic of performance reviews, it uncovered that only one in every 20 managers was satisfied with how their company conducted employee evaluations. Furthermore, only one in 10 HR executives felt that performance reviews produced accurate information. Not exactly a ringing endorsement.
Any savvy business professional knows that one of the keys to staying ahead is to keep a close eye on the competition. Even if you happen to be outpacing all the other property managers in your area, it’s still a wise idea to stay in tune with what they’re up to. Otherwise, you could find yourself lagging behind before you know it. Thankfully, technology has made this task much easier than it’s ever been before. Here are a few best practices for monitoring your competitors in the digital age.
When you first entered this field, you probably didn’t realize that one of the most challenging tasks property managers face is getting new clients. And while we still stand by our opinion that keeping your existing book of business happy is the most important thing, if you’re just starting out or you’re looking to grow, acquisition is a must. Let’s take a look at a few steps you can follow to develop and launch a successful lead generating direct mail campaign.
When it comes to business growth, using just one marketing strategy won’t cut it. If you put all of your marketing eggs into one basket, you’ll end up only reaching the same prospects over and over again. This leaves a significant portion of the market untapped. Despite the fierce competition in the property management industry, the fact is, there are still plenty of golden opportunities to be had. It’s really just a matter of figuring out how to reach them. That said, let’s take a look at three simple but highly effective strategies that will help you land new business, expand and grow.