As a property manager, one of your biggest goals is growth, and one of the best ways to achieve that objective is to find new clients. Of course, this is often much easier said than done, especially if you’ve been in the business for a while. Creative marketing can help position your brand in front of more prospects, improving the chances of converting them to paying customers. And if you do it correctly, it can also help differentiate your company from the competition. But how? Here are a few innovative ideas to get you started.
One of the greatest innovators of our time, Albert Einstein once said: “If at first the idea is not absurd, then there is no hope for it.”
The digital age has fundamentally changed the way people engage with brands. This is true across just about every industry, property management included. Today’s business leaders are recognizing the need to evolve in order to meet the changing expectations of customers. One of the easiest and most effective ways to accomplish this is to invest in a comprehensive property management software solution that is designed to maximize service and drive more efficient organizational performance.
Did you know that hourly employees make up 59 percent of the workforce? That equates to about seventy-eight million people. There are a number of advantages to hiring hourly vs. salaried workers, including the ability to better control costs and save on benefits. Yet, despite the fact that the pool of candidates is so vast, hiring and retaining quality hourly staff can be a remarkably challenging undertaking. If you’re interested in leveraging an hourly workforce for your property management company, here are a few tips to help make the process easier and more productive.
Growth is almost always on the list of priorities for property management companies. Without the right planning and execution, however, your organization will face the real risk of either growing at a slower rate than it’s capable of or not growing at all. Either way, your profitability will suffer as a result. But where to begin?
Every property has its own features that make it stand out from the rest. As a property manager, it’s your job to figure out what those special features are and adequately showcase them in order to rent vacant properties quickly. Thankfully, you don’t have to be a professional photographer or even an experienced marketer to accomplish this. You just have to take the right approach. Below are a few simple yet effective tips for putting your properties’ best foot forward.
As a busy property manager, you have a lot on your plate. From scheduling meetings and responding to emails to handling maintenance requests and so much more, the ability to multitask isn’t just a luxury. It’s a necessity. Unfortunately, this talent isn’t always innate. For some, it requires a certain degree of training and practice. But by taking the steps to learn how to multitask effectively, you can increase your productivity and stay a step ahead of the competition.
These days, online payments are used for everything from buying groceries to paying utility bills. The ability to pay in an instant from anywhere (without the hassle of paper checks) is something most people appreciate – including your customers. If your property management company isn’t offering an online payment option, you’re most certainly missing out. It’s simple, convenient and mutually beneficial to both parties. Here’s how.
One of the biggest challenges organizational leaders face today is finding a way to genuinely connect with customers. In an increasingly digital world, it’s easy for executives to become lost in a sea of tweets, webinars, podcasts, social media ads, etc. Forward-thinking C-suites must work tirelessly to remain focused on the customer and serving their needs. Let’s take a look at a few strategies for building a customer-centric culture that will help your property management company succeed and grow.
Let’s face it. Property managers are a dime a dozen. The only way to realize true, sustainable success in such a saturated industry is to find a way to cut through the noise and stand out in a crowd. You don’t want to be just another fish in the sea. You want to position yourself as a leader and a trusted resource in the industry. To do this, you need to build a business that can’t be replicated. And if you want different results than your competitors, you have to be willing to do things differently. Here are four ways to do just that.