Did you know that an estimated 500 million people use the photo sharing social application Instagram monthly and 300 million use it every single day? Imagine if you were able to reach even just a small portion of those active users for your property management business? The good news is Instagram is actually a great tool that can easily be leveraged by PM professionals with excellent results. Need some guidance? Let’s take a look at how you can start leveraging Instagram as part of your social media marketing strategy.
Crafting the most compelling copy in the world won’t do your property management company any good if nobody is actually seeing it. The goal is to develop content that is relevant, optimized and valuable to your target audience. This type of content is what will ultimately drive more traffic to your website, which will hopefully lead to more business for your company. If you’re struggling to crack the code on traffic-driving content, here are 5 things that just might help you turn things around.
Marketing is an essential component of building and growing a successful business. It’s what will allow you to develop and foster brand recognition and establish a reputation that your prospects and customers can come to know and trust. As a property manager, you want to position yourself as a reliable resource for those in your community and marketing can help you accomplish this – but only if you do it right. That being said, here are a few common mistakes that might be standing in your way.
Just when most of us have gotten fairly comfortable with using Facebook and Twitter to reach out to and engage our target audiences, there are a couple of younger players on the scene who have captured the attention and extreme loyalty of both Millennials and the up and coming Generation Z.
According to Bloomberg, an estimated 150 million people use Snapchat daily, while Twitter only has 140 million daily active users. And Forbes says that 37% of Snapchat users are between the ages of 18 – 24. On the Instagram side, Hootsuite reports that this social platform has 300 million monthly active users and that 41% of users are between the ages of 16 – 24.
Wikipedia defines “influencer marketing” as a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Rather than marketing directly to a large group of consumers, the business instead focuses on rallying “influencers” to help get the word out about the brand. In today’s digital age, influencer marketing is most commonly applied through social channels. If you’re not doing so already, here’s why you should consider adopting this type of marketing strategy for your organization.
It’s easy to be successful when the economy is booming, but what happens when things inevitably take a downturn (and they always do)? Is your property management brand strong enough to withstand difficult financial times and still remain profitable? If you’re not careful, your organization could easily become the next victim of an economic downtick. To prevent this, here are a few things you can do to help strengthen and solidify your brand as a mainstay in the industry, regardless of external circumstances.
As an optimist, I typically get quite frustrated with the media whenever they start talking doom and gloom — especially with their predictions that “the bubble” will soon burst, or that we’re headed for another economic downturn. If it’s not going to happen on its own, then striking fear and apprehension into hearts and minds across the nation is a pretty effective way to make it happen.