Wikipedia defines “influencer marketing” as a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Rather than marketing directly to a large group of consumers, the business instead focuses on rallying “influencers” to help get the word out about the brand. In today’s digital age, influencer marketing is most commonly applied through social channels. If you’re not doing so already, here’s why you should consider adopting this type of marketing strategy for your organization.
It’s easy to be successful when the economy is booming, but what happens when things inevitably take a downturn (and they always do)? Is your property management brand strong enough to withstand difficult financial times and still remain profitable? If you’re not careful, your organization could easily become the next victim of an economic downtick. To prevent this, here are a few things you can do to help strengthen and solidify your brand as a mainstay in the industry, regardless of external circumstances.
As an optimist, I typically get quite frustrated with the media whenever they start talking doom and gloom — especially with their predictions that “the bubble” will soon burst, or that we’re headed for another economic downturn. If it’s not going to happen on its own, then striking fear and apprehension into hearts and minds across the nation is a pretty effective way to make it happen.