Did you know that there are more than 150,000 property management companies out there? That makes competition pretty fierce when trying to sell your property management services to prospective customers like condominium corporations and HOA’s or perhaps individual investor landlords. And the title of this post is purposely somewhat of a contradiction, because “selling” your services isn’t really being authentic, is it? That being said, when trying to beat out the competition to win new business, our first piece of advice is not to sell, but to solve.
One of the most important components of running a successful business is establishing and solidifying your company brand. This will demonstrate to everyone – your customers, your prospects and your employees – who your property management company is, what you stand for, what your mission is and most importantly, what they can expect when they interact with you. If you haven’t invested in branding or you feel like your current brand isn’t quite as solid as it should be, here are 5 fundamental steps to start turning things around.
These days, consumers are turning to social media for almost all of their brand interaction. Not only is it pertinent that you maintain an active presence on these networks, but it’s equally important that you take the appropriate measures to protect your brand and your reputation. Between April and June 2016, some 600 fraudulent brand accounts were created with the purpose of duping innocent customers into sharing their personal information and as a result, many businesses have paid the ultimate price. To prevent your property management company from becoming the next victim, keep the following tips in mind.
You’ve probably already heard of Google AdWords. In fact, you’re probably already using them to some degree. But many people are still unaware of the latest feature, known as expanded text ads (or ETAs for short). These larger, mobile-friendly ads allow you to include almost 50% more text, so you can provide more information about your business which can do wonders for targeting more property management clients. And if you haven’t yet started using this feature, as of October 26th of this year, you’re going to have no choice. So, let’s get you up to speed!
Did you know that an estimated 500 million people use the photo sharing social application Instagram monthly and 300 million use it every single day? Imagine if you were able to reach even just a small portion of those active users for your property management business? The good news is Instagram is actually a great tool that can easily be leveraged by PM professionals with excellent results. Need some guidance? Let’s take a look at how you can start leveraging Instagram as part of your social media marketing strategy.
Crafting the most compelling copy in the world won’t do your property management company any good if nobody is actually seeing it. The goal is to develop content that is relevant, optimized and valuable to your target audience. This type of content is what will ultimately drive more traffic to your website, which will hopefully lead to more business for your company. If you’re struggling to crack the code on traffic-driving content, here are 5 things that just might help you turn things around.
Marketing is an essential component of building and growing a successful business. It’s what will allow you to develop and foster brand recognition and establish a reputation that your prospects and customers can come to know and trust. As a property manager, you want to position yourself as a reliable resource for those in your community and marketing can help you accomplish this – but only if you do it right. That being said, here are a few common mistakes that might be standing in your way.
Just when most of us have gotten fairly comfortable with using Facebook and Twitter to reach out to and engage our target audiences, there are a couple of younger players on the scene who have captured the attention and extreme loyalty of both Millennials and the up and coming Generation Z.
According to Bloomberg, an estimated 150 million people use Snapchat daily, while Twitter only has 140 million daily active users. And Forbes says that 37% of Snapchat users are between the ages of 18 – 24. On the Instagram side, Hootsuite reports that this social platform has 300 million monthly active users and that 41% of users are between the ages of 16 – 24.
Wikipedia defines “influencer marketing” as a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Rather than marketing directly to a large group of consumers, the business instead focuses on rallying “influencers” to help get the word out about the brand. In today’s digital age, influencer marketing is most commonly applied through social channels. If you’re not doing so already, here’s why you should consider adopting this type of marketing strategy for your organization.
It’s easy to be successful when the economy is booming, but what happens when things inevitably take a downturn (and they always do)? Is your property management brand strong enough to withstand difficult financial times and still remain profitable? If you’re not careful, your organization could easily become the next victim of an economic downtick. To prevent this, here are a few things you can do to help strengthen and solidify your brand as a mainstay in the industry, regardless of external circumstances.