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How to Engage Residents through Social Media

Posted by Mitchell Vinnitsky on May 23, 2019 6:00:00 AM

According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.

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Topics: Technology, Property Management, Tips, Branding, Social Media, Communication, Business Growth, Engagement

What NOT to Do: 5 Professional Email Mistakes to Avoid

Posted by Joseph Slonimsky on Jun 21, 2018 6:00:00 AM

Using email is a no-brainer for most property management C-Suite executives. Problems come into play, however, when it comes to wording those emails so that they deliver the right message in the right tone and effectively get the point across.

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Topics: Technology, Property Management, Branding, Communication

4 Ways Successful Property Management Companies are Finding Top Talent

Posted by Jessica Galeano on Jun 12, 2018 6:00:00 AM

Building a team of qualified, dynamic and motivated individuals isn’t exactly an easy feat. In fact, hiring can be a huge challenge, particularly in the property management industry. Yet there are plenty of big players that have done an amazing job at snagging top talent. So, what’s their secret? The good news is, you don’t have to reinvent the wheel. You just have to follow their lead. Here are four ways you can get the best and the brightest to join your property management company.

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Topics: Property Management, Branding, Business Growth

How to Create Engaging Property Management Content for Your Blog

Posted by Joseph Slonimsky on Feb 8, 2018 6:00:00 AM

Your website is the virtual front door of your business and often the very first impression prospective clients will get of your property management company. The problem is, the content contained within probably doesn’t change too much, and since SEO is based largely on fresh, relevant content, having a blog that you can update frequently is essential. In fact, your blog is what will draw people in and hopefully keep them coming back for more.

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Topics: Blog, Property Management, Tips, Marketing, Branding, Social Media

How to Set Up Your Property Management Marketing Plan for 2018

Posted by Joseph Slonimsky on Jan 4, 2018 6:00:00 AM

With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.

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Topics: Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media

Simple Ways to Get Your Property Management Brand In Front of More Property Owners

Posted by Jessica Galeano on Dec 26, 2017 6:00:00 AM

Whether you’re just starting out or you’ve been in the property management industry for decades, the goal is ultimately the same: get your brand in front of as many prospective clients as possible. The more exposure you get, the more familiar property owners in your community will become with your company and the greater the likelihood of converting more leads into paying customers. You’re probably already doing the basics, like advertising and social media, but here are a few more ideas that might improve your results.

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Topics: Property Management, Marketing, Branding

How to Get the Most Out of Pay-Per-Click Advertising for Your Property Management Brand

Posted by Joseph Slonimsky on Dec 7, 2017 6:00:00 AM

When it comes to getting fast, effective exposure for your property management brand online, nothing works quite as well as pay-per-click advertising. Chances are you’re already investing a portion of your marketing budget into this method already, but could you be getting even better results? It’s entirely possible. Here are a few quick and dirty tricks for maximizing your PPC advertising efforts.

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Topics: Property Management, Branding, Business Growth

5 Red-Hot Property Amenities You Should be Promoting

Posted by Joseph Slonimsky on Nov 2, 2017 6:00:00 AM

As a property manager, one of your biggest tasks is keeping your properties at capacity. To do this, you must find a way to attract quality tenants who are likely to stay for a long time, thereby improving cash flow and reducing turnover. All of this begins with your property listings. How can you make your rental listings more attractive so they stand out from all the others and draw in those quality applicants? Easy. Just show them your properties have something the others don’t. Here are five smoking hot amenities that tenants are looking for today.

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Topics: Property Management, Tips, Branding, Business Growth

4 Tips for Hosting a Killer Marketing Event for Your Property Management Company

Posted by Jessica Galeano on Oct 10, 2017 6:00:00 AM

Bringing a marketing concept to life through a live event can be a highly effective way to create more brand awareness and build better client relationships. If done correctly, the benefits of such an event can be well worth the effort. But unless you have an in-house event manager, pulling off a live gathering can be overwhelming to say the least. Thankfully there are some proven strategies that can help your property management company host events that are both positive and profitable.

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Topics: Blog, Property Management, Tips, Marketing, Branding

How to Optimize Your Property Management Videos for YouTube

Posted by Jessica Galeano on Sep 19, 2017 6:00:00 AM

YouTube is the second largest search engine and the third most visited site after Google and Facebook. Users consume 3.35 billion hours of video on YouTube each and every month. To say this video sharing network is a marketing goldmine would be an understatement. And given the visual nature of the property management industry, it’s a natural fit. That is, of course, provided that your videos are actually getting found and being watched. If your YouTube performance could use a little boost, here are some expert optimization tips you may want to try.

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Topics: Blog, Property Management, Marketing, Branding, Social Media

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