As a top-tier leader, writing a blog is probably the last thing on your radar. After all, you’ve got a property management company to run. Who has time to write articles? Believe it or not, there are a surprising number of advantages to executive blogging, many of which could help both your career as well as your organization as a whole. Keep an open mind and consider the following:
We recently went over some pretty compelling reasons why even a small property management company could benefit from having a board of directors. But understanding the advantages and actually making it happen are two different monsters. Where on earth do you even begin? Believe it or not, putting together a trusted board of directors or advisors isn’t as complicated or challenging as you may think. In fact, all you need to do is look for the following three fundamentals.
Ongoing staff education is the lifeblood of any business, particularly in a competitive industry such as property management. The acquisition of new knowledge and skills makes your employees an even more valuable asset and can help position your firm as an industry front-runner. One of the most effective ways to help your team learn and grow is through social engagement. Here are five ways to integrate social into your training strategy.
According to Pew Research, 88% of adults ages 18 to 29 use social media regularly. Among those ages 30 to 49, that number falls slightly to a still-impressive 78%, and then to 64% for those aged 50 to 64. In fact, even 37% of those aged 65 and older are using social media. The numbers don’t lie. Social media has become an integral part of our lives. And regardless of what age group you are trying to connect with as a property manager, it’s clear that social media should be a part of your strategy.
Using email is a no-brainer for most property management C-Suite executives. Problems come into play, however, when it comes to wording those emails so that they deliver the right message in the right tone and effectively get the point across.
Building a team of qualified, dynamic and motivated individuals isn’t exactly an easy feat. In fact, hiring can be a huge challenge, particularly in the property management industry. Yet there are plenty of big players that have done an amazing job at snagging top talent. So, what’s their secret? The good news is, you don’t have to reinvent the wheel. You just have to follow their lead. Here are four ways you can get the best and the brightest to join your property management company.
Your website is the virtual front door of your business and often the very first impression prospective clients will get of your property management company. The problem is, the content contained within probably doesn’t change too much, and since SEO is based largely on fresh, relevant content, having a blog that you can update frequently is essential. In fact, your blog is what will draw people in and hopefully keep them coming back for more.
With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.
Whether you’re just starting out or you’ve been in the property management industry for decades, the goal is ultimately the same: get your brand in front of as many prospective clients as possible. The more exposure you get, the more familiar property owners in your community will become with your company and the greater the likelihood of converting more leads into paying customers. You’re probably already doing the basics, like advertising and social media, but here are a few more ideas that might improve your results.
When it comes to getting fast, effective exposure for your property management brand online, nothing works quite as well as pay-per-click advertising. Chances are you’re already investing a portion of your marketing budget into this method already, but could you be getting even better results? It’s entirely possible. Here are a few quick and dirty tricks for maximizing your PPC advertising efforts.