Netintegrity Blog

5 Red-Hot Property Amenities You Should be Promoting

As a property manager, one of your biggest tasks is keeping your properties at capacity. To do this, you must find a way to attract quality tenants who are likely to stay for a long time, thereby improving cash flow and reducing turnover. All of this begins with your property listings. How can you make your rental listings more attractive so they stand out from all the others and draw in those quality applicants? Easy. Just show them your properties have something the others don’t. Here are five smoking hot amenities that tenants are looking for today.

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Tagged Property Management,, Tips,, Branding,, Business Growth,

4 Tips for Hosting a Killer Marketing Event for Your Property Management Company

Bringing a marketing concept to life through a live event can be a highly effective way to create more brand awareness and build better client relationships. If done correctly, the benefits of such an event can be well worth the effort. But unless you have an in-house event manager, pulling off a live gathering can be overwhelming to say the least. Thankfully there are some proven strategies that can help your property management company host events that are both positive and profitable.

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Tagged Blog,, Property Management,, Tips,, Marketing,, Branding,

How to Optimize Your Property Management Videos for YouTube

YouTube is the second largest search engine and the third most visited site after Google and Facebook. Users consume 3.35 billion hours of video on YouTube each and every month. To say this video sharing network is a marketing goldmine would be an understatement. And given the visual nature of the property management industry, it’s a natural fit. That is, of course, provided that your videos are actually getting found and being watched. If your YouTube performance could use a little boost, here are some expert optimization tips you may want to try.

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Tagged Blog,, Property Management,, Marketing,, Branding,, Social Media,

4 Ways to Get Residents to Use Your Property Management Self-Service Portal

One of the nicest features of modern property management software is that it offers the ability for residents to handle many of their own actions electronically, without the need for assistance from a human agent. Through the self-service portal, people can process online payments, access details about their rental contract, submit maintenance requests and more. Not only is this more convenient for them, but it’s also good for your busy staff. Of course, not everyone will be willing to jump onboard right off the bat. Here are four things you can do to gently persuade them to give the portal a try.

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Tagged Blog,, Technology,, Property Management,, Customer Service,, Tips,, Branding,, Communication,, Business Growth,

How to Optimize Your Property Management Services Page

These days, when someone is looking for information about a business, they’ll do so almost exclusively on the internet. You’ve probably already invested in a quality website, but is it really enough to make your firm stand out amidst all the other property management companies in the area?

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Tagged Productivity,, Blog,, Technology,, Property Management,, Marketing,, Branding,, Social Media,

Choosing the Right Marketing Channel for Your Property Management Business

Making your business a success requires getting your brand in front of as many qualified leads as possible. But unless you have an unlimited marketing budget, this will require a bit of finesse in determining which channels are most likely to net you the best possible results. With so many options available to you, how can you choose where to focus your efforts and allocate your spend? Here are some guidelines that might help make this difficult decision much less overwhelming.

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Tagged Blog,, Property Management,, Tips,, Marketing,, Branding,, Social Media,

5 Reasons Your Property Management Business Needs a Podcast

When it comes to social media and getting your message out to the masses, most people think about networks, like Facebook and Twitter, or even a company blog. One lucrative and highly effective angle that you may not have considered, however, is the podcast – that is, audio recorded messages that can include everything from tips and tricks to a newsworthy announcement to an interview with an industry expert. And with more than 1 billion podcast subscriptions on iTunes alone, it’s obviously something that people are paying attention to. Here’s why you should consider tapping into this market for your own property management business.

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Tagged Blog,, Tips,, Marketing,, Branding,

5 Authentic Ways to Sell Your Property Management Services

Did you know that there are more than 150,000 property management companies out there? That makes competition pretty fierce when trying to sell your property management services to prospective customers like condominium corporations and HOA’s or perhaps individual investor landlords. And the title of this post is purposely somewhat of a contradiction, because “selling” your services isn’t really being authentic, is it? That being said, when trying to beat out the competition to win new business, our first piece of advice is not to sell, but to solve.

AUTHENTIC vs. FAKE

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Tagged Blog,, Property Management,, Customer Service,, Marketing,, Branding,

5 Fundamentals of a Strong Property Management Brand

One of the most important components of running a successful business is establishing and solidifying your company brand. This will demonstrate to everyone – your customers, your prospects and your employees – who your property management company is, what you stand for, what your mission is and most importantly, what they can expect when they interact with you. If you haven’t invested in branding or you feel like your current brand isn’t quite as solid as it should be, here are 5 fundamental steps to start turning things around.

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Tagged Productivity,, Blog,, Property Management,, Tips,, Marketing,, Branding,, Social Media,

5 Tips for Protecting Your Property Management Brand on Social Media

These days, consumers are turning to social media for almost all of their brand interaction. Not only is it pertinent that you maintain an active presence on these networks, but it’s equally important that you take the appropriate measures to protect your brand and your reputation. Between April and June 2016, some 600 fraudulent brand accounts were created with the purpose of duping innocent customers into sharing their personal information and as a result, many businesses have paid the ultimate price. To prevent your property management company from becoming the next victim, keep the following tips in mind.

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Tagged Productivity,, Blog,, Property Management,, Tips,, Branding,, Social Media,

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