Most property managers know that the secret to success lies not in sitting behind a desk all day, but rather hitting the pavement and making their presence known with clients and tenants. Being out in the field used to be challenging, but thanks to today’s technology, it’s now possible for entire companies to be run remotely. Whether you’re looking to transition your entire office from physical to virtual or just need some help juggling a handful of remote employees, here are a few secrets to a smooth operation.
One of the biggest challenges that comes with maintaining a strong online presence is coming up with fresh, relevant property management related content on a consistent basis. Thankfully there are ways you can take content you’ve already created and repurpose it so it appears new. Not only does this help you feed your content machine when you’re stumped for ideas, but it also ensures that your audience will remain engaged with your brand. That said, here are six ways to breathe new life into old material.
With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.
If there’s one thing we’ve learned over the years, it’s that in the property management business, the one thing that remains certain is change. Year after year, we’ve seen fluctuations in the housing market, different generations of renters and a whole new breed of client. As we edge ever-closer to another new year, we’re tasked once again with planning ahead. But how can you effectively plan for a future that is uncertain? Here are a few tips that will help you prepare your business for anything.
Do you know who your most valuable brand advocates are? No, it’s not your loyal customers, though they certainly are assets. In reality, the people who will give the most voice to your property management brand are those who work within – your employees. With the rise of social media, there has never been a better time to put this truth to work for you. That’s why setting up a social media employee advocacy program is so important. Here are a few more reasons why you should consider implementing such a program.
Average leaders come to work every day, perform their job duties and are content with the status quo. Disruptive leaders, on the other hand, are much bolder. They press the envelope, push boundaries and regularly spend time outside their own comfort zone. As a result, these leaders tend to generate positive change, innovation and growth. The good news is, you can achieve these results too, even if it doesn’t necessarily come natural by adopting a disruptive mindset. Here are five tips for making disruption work for the good of your property management company.
Growing your property management company is likely one of your top objectives, but how? And more importantly, what’s the best way to achieve not only steady growth, but rapid increase. This can be particularly challenging in areas where competition is fierce. There are, however, a few secrets that can help position your organization as a clear front-runner where sustainable growth is part of the culture. If you’re looking for these kinds of results, here are four key areas to focus on.
When it comes to asking the right questions, many business leaders make the mistake of focusing only on two times in an employee’s tenure – the recruiting stage and the exit interview. Top managers, on the other hand, recognize that today’s employees have a plethora of options and opportunities available to them. As such, they regularly probe to track employee satisfaction and keep morale as high as possible, thus reducing the chance of turnover. If you’re looking for a way to retain the best of the best for your property management company, here are three critical questions to ask.
Bringing a marketing concept to life through a live event can be a highly effective way to create more brand awareness and build better client relationships. If done correctly, the benefits of such an event can be well worth the effort. But unless you have an in-house event manager, pulling off a live gathering can be overwhelming to say the least. Thankfully there are some proven strategies that can help your property management company host events that are both positive and profitable.
Most companies already have the key C-Suite players in position – CEO, CFO and maybe even a CTO. What about the role of Chief Information Officer? Is it worth it? Many organizations put off hiring for this position until it’s absolutely necessary, but by then it’s often an uphill battle. The fact is, for the digital property management organization, the job of CIO can be of just as much importance as other senior managers. Still not convinced? Here are four reasons you may want to reconsider.