The purpose of professional networking is to build business relationships within the parameters of your industry. In-person networking has stood its ground despite the growing popularity of social networks that facilitate professional networking online like LinkedIn.
Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.
Going into 2020, customer service is a top-of-mind focus to virtually every organization today. According to a 2019 HubSpot Report customers’ voices are more powerful than ever before. With more resources and outlets available, customers are increasingly inclined to share their opinions. HubSpot found that 87% of people trust reviews and recommendations and factored them in their spending decisions.
Businesses across the globe are turning to cloud-based systems to streamline their operations and maximize efficiency. If your property management company has lagged a bit behind, don’t worry – you’re not alone. Better yet, it’s never too late to jump onboard. But what if you’ve got a stubborn decision-maker who simply doesn’t see the benefits of making this change? The following four advantages should help convince them otherwise.
According to Pew Research, millennials have officially eclipsed Baby Boomers as the largest generation. What this means from a business standpoint is that the audience you are marketing to has changed. And given the fact that the younger generation that now wields the strongest buying power also happens to be a relatively fickle group, this can be a challenge.
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If you’ve been in business, even for a short amount of time, you’ve likely heard the terms EFT and ACH thrown around. You may have even heard them used interchangeably. But the truth is, while both of these acronyms represent a type of money movement, they are technically not the same. Here are a few important facts to keep in mind.
Marketing 101 dictates that in order to be successful, you need to know your audience so you can cater to their specific needs, desires and preferences. Given that millennials are now officially the largest generation, and perhaps more importantly – that 60% of them choose to rent rather than own – it only stands to reason that property managers and landlords need to understand who these people are and what they are looking for in terms of amenities. To help you better position your properties so they’re more attractive to younger renters, here are a few things to consider.
Trade shows can be a powerful way to market your property management company as well as your own personal brand. A gathering of industry experts, media personnel and prospects who are ripe for the picking – what’s not to love? Yet ask any busy property manager and you’ll likely get a list a mile long of excuses not to attend. Is attending trade shows an investment of time and effort? Yes. Are they worth it? Absolutely. If you’re still grappling with some objections, here are five compelling reasons you should reconsider.