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How Email Segmentation Can Get You Better Results

Posted by Tricia Gopi on Jan 16, 2020 6:00:00 AM

Email marketing is one of the most effective forms of direct engagement, it’s more than twice as effective as social media marketing. With over 246 billion emails being sent every day, 79% of Americans want marketing emails to be more tailored to their interests. By implementing a segmentation strategy, the ROI of email marketing can grow up to 77%.

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Topics: Productivity, Blog, Technology, Property Management, Tips, Marketing, Branding, Social Media, Communication, Business Growth, SEO, Digital, Advice, Costumer Satisfaction

How to Take Your Customer Service Online in 2020

Posted by Tricia Gopi on Jan 9, 2020 6:00:00 AM

Going into 2020, customer service is a top-of-mind focus to virtually every organization today. According to a 2019 HubSpot Report customers’ voices are more powerful than ever before. With more resources and outlets available, customers are increasingly inclined to share their opinions. HubSpot found that 87% of people trust reviews and recommendations and factored them in their spending decisions.

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Topics: Blog, Property Management, Customer Service, Tips, Communication, Engagement, Advice, Portal, Customer Satisfaction

4 Reasons Your Business Should Be on the Cloud

Posted by Mitchell Vinnitsky on Dec 19, 2019 6:00:00 AM

Businesses across the globe are turning to cloud-based systems to streamline their operations and maximize efficiency. If your property management company has lagged a bit behind, don’t worry – you’re not alone. Better yet, it’s never too late to jump onboard. But what if you’ve got a stubborn decision-maker who simply doesn’t see the benefits of making this change? The following four advantages should help convince them otherwise.

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Topics: Blog, Technology, Property Management, Branding, Security, digital security, SEO, Digital, Advice, Costumer Satisfaction

The Property Manager's Guide to What Young Renters Want

Posted by Mitchell Vinnitsky on Dec 5, 2019 6:00:00 AM

Marketing 101 dictates that in order to be successful, you need to know your audience so you can cater to their specific needs, desires and preferences. Given that millennials are now officially the largest generation, and perhaps more importantly – that 60% of them  choose to rent rather than own – it only stands to reason that property managers and landlords need to understand who these people are and what they are looking for in terms of amenities. To help you better position your properties so they’re more attractive to younger renters, here are a few things to consider.

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Topics: Productivity, Blog, Technology, Communication, Business Growth, Employee Satisfaction, Advice, Costumer Satisfaction, Training, Leasing, Economics

5 Reasons You Should Be Going to Trade Shows

Posted by Mitchell Vinnitsky on Nov 21, 2019 6:00:00 AM

Trade shows can be a powerful way to market your property management company as well as your own personal brand. A gathering of industry experts, media personnel and prospects who are ripe for the picking – what’s not to love? Yet ask any busy property manager and you’ll likely get a list a mile long of excuses not to attend. Is attending trade shows an investment of time and effort? Yes. Are they worth it? Absolutely. If you’re still grappling with some objections, here are five compelling reasons you should reconsider.

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Topics: Blog, Technology, Property Management, Marketing, Engagement, Budgeting, Advice, Costumer Satisfaction, Seasonal

4 New Trends in Commercial Property Management

Posted by Mitchell Vinnitsky on Nov 19, 2019 6:00:00 AM

One of the keys to success in an industry that’s as fast-paced as commercial property management is staying abreast of the latest trends. Things evolve at a rapid rate, so the ability to shift gears and address the changing demands is essential to remaining competitive. To make things a little easier for you, we’ve done some of the legwork and uncovered four commercial property management trends that we think should be on your radar. Take a look below.

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Topics: Blog, Technology, Property Management, Accounting, Rentals, Advice, Leasing, Commercial

Leveraging Mobile Tools in Property Management

Posted by Mitchell Vinnitsky on Nov 14, 2019 6:00:00 AM

Staying relevant in the ever-changing property management industry means staying in tune with all the latest trends. For years now the role of technology in the world has evolved. Technology and innovation are embedded in society and business.  Currently mobile technology serves a great advantage for property managers. Beyond offering a mobile friendly website, property managers can leverage mobile applications to streamline business operations.

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Topics: Blog, News, Technology, Property Management, Customer Service, Tips, Marketing, Social Media, Engagement, Rentals, SEO, Digital, Advice, HOA

What Property Managers Need to Know About Reporting to an HOA Board

Posted by Angelica Diaz on Nov 12, 2019 6:00:00 AM

Your HOA board plays a key role in both the short and long term planning within your property management business. In order to fulfill their responsibilities, board members must have access to certain information. In particular, they need details on company financials.

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Topics: Productivity, Blog, News, Accounting, Tips, Employee Satisfaction, Budgeting, Advice, HOA

5 Property Manager Tips for a Successful Halloween

Posted by Tricia Gopi on Oct 31, 2019 6:00:00 AM

Halloween is one of the busiest nights of the year. Children, adults, and everyone in between will be up to something.

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Topics: Blog, Property Management, Tips, Communication, Engagement, Rentals, Advice, Costumer Satisfaction, Seasonal

Attention Executives! 4 Reasons You Should be Blogging

Posted by Mitchell Vinnitsky on Oct 24, 2019 6:00:00 AM

As a top-tier leader, writing a blog is probably the last thing on your radar. After all, you’ve got a property management company to run. Who has time to write articles? Believe it or not, there are a surprising number of advantages to executive blogging, many of which could help both your career as well as your organization as a whole. Keep an open mind and consider the following:

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Topics: Branding, Social Media, Communication, Business Growth, Engagement, SEO, Digital, Advice

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