In the property management business, marketing online isn’t just about reaching as many prospects as possible, but about targeting those leads that are both qualified and local. As such, it’s important that you pay close attention to how you are optimizing your online activities so that you are effectively targeting those local leads with the ultimate goal of converting them into paying customers. Here are a few more reasons why local SEO should be a critical part of your overall marketing strategy.
The goal of any marketing campaign is to reach the right prospects at the right time and in the right places. Local SEO – that is, search engine optimization techniques that focus on geographical keywords and other key differentiators – is designed to help you do just that. By optimizing your website, social media profiles, online directories and more to include location-specific keywords, your company will be more likely to appear in the list of results when someone local does a search for property management services.
Mobile has officially surpassed desktops for web searches, which means more people in your area are using their mobile devices when they’re looking for local businesses – including property management services. Not only is having a responsive, mobile-friendly website important from a user experience perspective, but it’s also better for SEO purposes. In fact, Google now gives preference to sites that are optimized for mobile. So, with the right keywords and a mobile-friendly website, your brand will be presented to more local prospects, whenever and wherever they happen to be searching.
Business Listings Still Work
Optimizing for local typically involves getting your property management company listed on as many relevant online directories as possible. This includes Google My Business, Yahoo! Local, and Bing Places. These directories tend to rank very well in the local search results, so being present there can dramatically improve your chances of being found by local prospects. If you haven’t already done so, make sure you’ve claimed your business name and optimized your profiles with updated, accurate and keyword-rich information.
Social is Local
Finally, social media is also a great tool for boosting SEO and reaching more qualified local leads. When you’re posting on these platforms, include location-specific content, such as local resources and guides. Not only will your target audience find this more useful, but they’re also more likely to bookmark and share it, thereby increasing your reach and improving your chances of landing more potential clients.
Have you had particular success with a certain local SEO tactic for your property management company? Please share your thoughts, advice and insight in the comment section below.