Did you know that an estimated 500 million people use the photo sharing social application Instagram monthly and 300 million use it every single day? Imagine if you were able to reach even just a small portion of those active users for your property management business? The good news is Instagram is actually a great tool that can easily be leveraged by PM professionals with excellent results. Need some guidance? Let’s take a look at how you can start leveraging Instagram as part of your social media marketing strategy.
Establish Greater Brand Awareness
Experts indicate that it can cost anywhere from 4 to 10 times as much to acquire a new customer as it does to retain an existing one. One of the best ways to improve your customer retention rate is to solidify their relationship with your brand, and connecting with them via Instagram is a highly effective tool for doing this.
Additionally, greater brand awareness keeps your business top-of-mind for your customers, which means when someone they know is in need of property management services, yours will be the first company they think of.
The Property Manager's Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
Garner More Engagement
In today’s social media-driven world, connecting with customers on a personal level should be one of your property management firm’s biggest goals. Instagram allows you to show people a unique, behind-the-scenes look at how your company really operates and, more importantly, who the people are that drive your business’s success. This personal insight makes people feel more connected to your brand, which leads to greater trust, more loyalty and subsequently more repeat business down the road.
Likewise, by using interactive features, like hashtags, you’ll make it much easier for prospects to find your brand online and hopefully consider doing business with you. To find out which hashtags are the most likely to get you the best results, check out this resource, or do some research online to see what others in the property management industry are currently using.
Related Post: How to Use Instagram and Snapchat as Leasing Tools
Attract More Business
Many companies just like yours are already making great headway on Instagram by using it as a tool to promote their special offers. Do you have any deals or promotions going on that are designed to get you more qualified leads, such as a new customer bonus or limited-time-only discount on your services? Get the word out to your fans and followers by sharing the details on your Instagram page, along with your other social networks.
Not sure what types of specials would work the best? Spend some time researching your competitors to see if there are any deals they’re running that might be worth doing as well.
Perhaps the greatest thing about Instagram is that it’s designed to be casual and fun. That means you can flex some of your creative muscles (or designate someone in your office who is socially-savvy) to more effectively reach, connect with and hopefully convert more qualified leads for your property management business.
Download The Property Manager's Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.