The climate has shifted in the property management industry. Today, in order to stay competitive, social media has become not just an option, but a necessity. If you’re not yet leveraging Facebook for your organization, you’re most certainly missing out.
After all, your clients and prospects are already there, so you should be too. That said, here are 6 tips for setting up your business Facebook page, and optimizing it for best results.
Carefully choose your vanity URL.
Facebook allows you to set your own unique URL for your business page. For example, www.facebook.com/yourcompany. For best results, choose something that represents your brand and is easy to remember.
The Property Manager's Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
When you’re filling out the “About” and “Info” sections on your Facebook page, be sure to optimize this content by including your targeted keywords. This will make your page more favorable both externally, in the search engines, and internally in Facebook search.
Keep up to date.
In order for your page to truly be a success, you have to be committed to keeping it up to date with fresh content. Post a variety of content, including photos, videos and links and join the conversation with your fans. Respond to comments and engage with your followers. And don’t forget to use keywords whenever possible.
Related Post: 6 Tips to Improve Social Media Engagement
Add Facebook “like” buttons to your website.
Encourage visitors to your website to also join you on Facebook by including “like” buttons throughout your site. It’s especially beneficial to put them on your blog posts so that when a reader “likes” your content, it will automatically be shared with all of the people in their own network.
Provide content of value to your fans.
The best way to get (and keep) fans on your property management page is by providing them with useful content that they can appreciate. Offer tips, share links to helpful articles and interact with them as an expert to provide advice when needed. When people feel that you are providing them with something of value, they are much more likely to remain loyal and recommend your page to others.
Keep everything connected.
Link all of your social tools together on your Facebook page, including Twitter, YouTube and your blog. This makes it much easier for your fans to engage with you on multiple levels. It’s also good for SEO.
These days, more and more businesses are recognizing the role that social media plays in their online marketing strategy. The property management industry is no exception. By following these simple tips, you can set up your page and optimize it so that it increases web traffic, improves brand visibility and drives more sales – which is the ultimate goal.
How are you leveraging your property management Facebook page? We’d love to hear it! Please share in the comments below.
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