The average time a web visitor spends on a website before deciding whether to move on is somewhere around 4 seconds. That means simply having a stellar website for your property management organization isn’t enough. To get those visitors to stay, your site has to be user-friendly – that is, it has to provide a good experience for the end-user right from the start. Otherwise, you’ll just end up on the wrong end of the statistics. If you’re not quite sure whether your site is up to par, here are a few things to consider.
Focus on Navigation
This term refers to how easy it is for visitors to find their way around your site. Can they quickly and effortlessly locate important information, like how to learn more about your property management services or get in contact with you? Do the pages load slowly? These are all things to keep in mind when evaluating and improving your website.
The Property Manager's Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
In today’s digital age, the majority of web visitors are accessing sites via their mobile devices, such as smartphones and tablets. In order to remain competitive and relevant, you must deliver a consistent, positive mobile experience to your users. Make sure your site is optimized to be responsive so it adapts to whatever device it’s being viewed on.
Related Post: Getting Started With Mobile Marketing For Property Management
Keep it Simple
Ever hear the expression “too much of a good thing”? This concept can easily be applied to website usability. Sites that are too busy, feature too many large images or videos, or use fonts or colors that are not pleasing to the eye can all contribute to a bad end-user experience. Stick with simple, straightforward design that delivers the message and mission of your organization.
Break Things Up
You obviously need quality content on your site, but you should make it as easy as possible for your audience to read. Break up larger paragraphs into smaller, bite-sized chunks. Use things like bold, italics, bullet points and numbered lists or insert relevant images in between text. This allows visitors to quickly locate the info they need without becoming frustrated.
Make sure that every area of your property management website features the same look, feel and overall theme. This lends to brand consistency, which leads to a greater level of trust. It also helps avoid confusion and keeps visitors’ attention.
Cater to Your Target
The key to marketing is knowing your audience. The same concept can also be applied to website design. Who are you trying to reach? Who is your ideal customer? Once you have this image in mind, do your research to learn what seems to appeal most to this particular demographic and then design your website with that in mind.
Regardless of how much time and money you’ve invested into making your property management website great, if it’s not user-friendly, it was all for naught. Apply the above tips to redesigning and improving your site and you’ll start noticing a difference almost immediately.
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