It’s certainly no secret that our society has officially moved toward a more digital era. It’s virtually unheard of to run a successful business without leverage the web, and this is true for property management professionals as well. So what’s the best way to utilize the internet to market your business and your properties? With so much online competition, how can you know that you’re using the web effectively? Here are 5 ways to do just that.
Make sure your website is optimized
The key to marketing on the web is getting your listings as far up on the search engines as possible. If your properties are showing up on page 13 or 14, chances are prospects aren’t going to dig deep enough to find them. Make sure all of your content, including the descriptions you use for your photos, is properly optimized using the right keywords. Focus on location specific keywords for best results, such as “San Francisco loft”.
The Property Manager′s Guide to Extraordinary Marketing has all the inspiration and resources you need to get the right message heard by the right people.
Leverage Mobile Technology
These days, it seems like just about everyone has a smartphone. With so many web users turning to their mobile devices to surf the net, it’s important that businesses adapt their websites to be mobile-friendly. If your site is too big or difficult to navigate from a mobile device, chances are you’re losing visitors. There are a few ways you can go about optimizing your site for mobile users, but whichever you choose – do it sooner, rather than later.
Keep an Active Blog
You may not think about blogging as a way to promote your properties, but it’s a great way to draw prospects to your site, and hopefully get them to stick around. Search engines love fresh content, and they give precedence to sites that have content more consistently updated, which is why blogs are so great for SEO purposes. Post helpful tips, interesting facts and sprinkle in a few properties here and there, and you’ll have plenty of content to keep your blog active.
Develop mutually beneficial relationships with others in the property management, real estate or other complementary industries to help strengthen your web presence. Exchange guest blog posts and promote one another, and soon you’ll have several other avenues that will be bringing attention to your listings.
Social media is one of the most powerful tools a property manager can use to reach prospects, and best of all – it’s virtually free! Establish your presence on social platforms such as Facebook and Twitter. It takes some time, patience and dedication, but once you’ve built an audience, you’ll have a quick, easy way to get the word out about the properties you’re marketing.
The internet presents an incredible opportunity for property management professionals to bring their businesses to the next level. By following these tips, you’ll have a much better chance of getting your properties found on the web, and hopefully getting them filled with quality, long-term tenants.
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