Netintegrity Blog

Selling the Benefits of Property Management to New Clients

By Joseph Slonimsky

Selling the Benefits of Property Management to New ClientsIf you’ve ever tried to market yourself to new clients, you’re aware that there are many objectives to overcome. Some may feel hiring a property manager is too costly. Others may mistakenly believe they can handle everything on their own. To overcome these common obstacles, you must find a way to demonstrate the benefits that come with hiring you. Here are a few noteworthy points to make.

You’ve got a “who’s who” list

As individuals, most property owners don’t know a lot of people in the industry. Given that this is your field of choice, on the other hand, you probably do. Explain to your prospective clients that by working with you, they’ll get access to a whole list of quality contacts, like contractors and attorneys.

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You’ll get higher quality tenants

Since managing properties is your job, you have more time and resources to locate, attract and retain quality renters. What’s more, your screening process is much more thorough, so you’ll be able to weed out the undesirables much easier than the owner could.

You’ll make their lives easier

Many people purchase property because for the many benefits. Unfortunately, what they fail to account for is the amount of time they’ll need to invest in all the work associated with property ownership. That’s where you come in. Demonstrate how you’ll do the legwork so they’ll have the freedom to enjoy property ownership without all the hassle.

You offer enhanced accounting ability

This is perhaps one of the most often overlooked benefits of working with a property manager, but it’s something that can truly improve your chances of closing the deal if you point it out. As a property manager, you have access to better tools and technology than an individual home owner, particularly in terms of accounting. Show your prospects that with you, reporting and even accepting rent payments online are part of the deal.

You’ll help with property value

The better a property is maintained, the more valuable it is. Individual owners are often too busy or do not have access to the appropriate resources to stay on top of ongoing maintenance. You, on the other hand, do. And with the right property maintenance software, you can ensure that nothing will ever fall through the cracks.

Of course, these are just a few of the countless benefits professionals in our industry have to offer. What really sets you apart? Include that in your list and start winning new clients over today!

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Get your free copy of The Property Manager′s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to get the right message heard by the right people.


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