Your website is the virtual front door of your business and often the very first impression prospective clients will get of your property management company. The problem is, the content contained within probably doesn’t change too much, and since SEO is based largely on fresh, relevant content, having a blog that you can update frequently is essential. In fact, your blog is what will draw people in and hopefully keep them coming back for more.
But let’s face it. Coming up with topic ideas related to property management isn’t always easy. If you’re finding yourself stuck on what type of content will really get results, here are a few ideas.
Start with your frequently asked questions
The goal of blog writing should be to create engaging posts about topics that hit home with your target audience. What better place to find those topics than in the questions your prospects and clients most frequently ask? For instance, you might tackle topics such as what type of services you offer, how your fee structure works or what processes you employ to manage properties.
By drawing from these common inquiries, you’ll provide your audience with content that is of value to them. You’ll also likely boost your SEO, since you’ll be addressing specific topics that your prospects are conducting web searches about.
Keep your eyes and ears on social media
What are your prospects and clients buzzing about online? What hot topics have them engaging in discussion? These things don’t always have to be specifically about property management, but if you can put your own spin on something that’s trending, it’s a great way to capture attention and generate more traffic for your blog and website. Timely topics are also great for SEO.
To find these things, you have to be an active participant on your social media channels. Pay attention to what’s being said and be quick to jump in when something of interest arises.
Look to the comments section
Another area where you can delve into discussions and gauge hot topics is in the comments section of your existing blog posts. Are there questions being asked or interesting points being made? Are your readers engaging with each other about certain subjects? Whatever has your audience talking can be spun into a great post for your blog, so be sure to keep tabs on what’s being said.
Repurpose old content
When it comes to content creation, there’s no need to reinvent the wheel. Often times you’ll be sitting on a gold mine of existing content that could easily be recycled and repurposed to create something fresh and new.
Have a great chart full of property management statistics that might be of interest to your audience? Turn it into an infographic. That hefty white paper you worked so hard to put together? See if it can’t be broken down into smaller, bite-sized snippets perfect for blog posts. Don’t be afraid to think outside the box and be creative. You might just come up with something amazing in the process.
Check in with your competition
If you’re hitting a dead end with topic ideas for your blog, try taking a peak at what others in the property management industry are up to. See which ideas seem to generate the most interest and engagement and then use those to inspire your own content ideas. The goal isn’t to copy your competitors, but rather use their topics as a springboard for your own brainstorming session.
Last, but not least, if you’re looking for ideas that will keep your audience interested, why not go straight to the source? Ask your prospects and clients what types of topics they’d like to see more of. Check in and see if there are any pressing issues or unanswered questions that they’re struggling with. Then, use that information to craft content that will directly relate to their needs and preferences. They’ll appreciate the personal touch and will also be more likely to share your content with others. Win-win!
Keeping your property management blog up to date with quality content isn’t as challenging as you may think. When you’re feeling that writer’s block creeping in, head back to the tips above and you’re sure to find some new, creative and innovative ways to keep your audience happy, engaged and coming back for more.