Do you know who your most valuable brand advocates are? No, it’s not your loyal customers, though they certainly are assets. In reality, the people who will give the most voice to your property management brand are those who work within – your employees. With the rise of social media, there has never been a better time to put this truth to work for you. That’s why setting up a social media employee advocacy program is so important. Here are a few more reasons why you should consider implementing such a program.
Get additional exposure for your brand
Instead of brand-related content coming directly (and solely) from your property management company’s social accounts, employees who are sharing brand communications will help you reach way more prospects. This can increase your reach exponentially without costing you a dime.
Break through the “promotional” barrier
People trust their peers much more than they do businesses, you’ll get the added value of authenticity, which can go a long way toward nurturing new leads. In fact, 71 percent of people surveyed said they are more likely to make a purchase based on influence from social media.
Create greater brand awareness
You may never get as much brand recognition as a company like Coke or Apple, but by enabling your employees to share brand communications with their own networks, the recognition of your company will naturally grow. The more people get to know who you are, the more likely you’ll be to stay top of mind, which means they’ll think of you when the need for property management services arises.
Build more authority
The more consistently your brand appears on social media, the more people will come to know and trust you. With employees also spreading the word about your property management services and engaging in meaningful conversations, you’ll naturally build more authority as a trusted industry resource.
Develop a more likeable brand reputation
When your employees are excited to share information socially on behalf of your property management company, it demonstrates to outsiders how likeable your brand truly is. After all, if you treat your workers well, how much better will you treat your clients?
Improve employee retention rate
Employees who are more engaged are much more likely to stick around for the long haul. That means having a social media employee advocacy program can actually help you improve your internal retention rates. In other words, it’s a win-win.
As you can see, there is tremendous value to be had by encouraging employees to promote your property management brand socially. Provided you implement a policy that covers what is and isn’t acceptable content for sharing, an advocacy program can easily turn your workforce into an army of marketing warriors. What are you waiting for?