Unless you’ve been living under a rock for the past decade, you know that in order to be successful – in any industry – you absolutely must have a presence online. That presence begins with a quality website. Yet, property management professionals across the globe continue to make the same mistakes – mistakes that may actually be costing their businesses money over time. Let’s take a look at some of the more common website errors so you can avoid making them with your own organization.
Research has shown that it takes mere seconds for web visitors to decide whether to stay on a site or move on. If your website is stale, boring and unspectacular, you risk losing prospects before you even have a chance. Website design should be eye catching and really draw people in. The goal is to show them right away that they should stick around.
The Property Manager's Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
Ever spent time on a website searching for information you need, like a contact number or address? Ever have to wait minutes to change pages because they are so cluttered with nonsense? Poor functionality is one of the quickest ways to drive web traffic away from your site. Be careful with things like videos and graphics, because too much of these can really slow your site down. And make sure people can find what they’re looking for easily, or they’ll just give up and go somewhere else.
Your website may be beautiful and highly functioning, but if you’re not updating your content on a regular basis, it’s useless. Not only does fresh content help boost your site’s ranking in the search engines, but it also shows visitors you’re on top of things. Don’t ever let a visitor happen upon your site and find “breaking news” that’s dated a year ago.
No Property Management-Specific Features
One of the biggest purposes behind having a property management website is to make doing business with your firm easier and more efficient. Your customers will be looking for features to help them do just that, such as the ability to make payments online. Without these industry-specific features, you’re just another name in the phone book.
Missing Social Media Links
Beyond your website, you also want to connect with your clients and prospects through social media. If you’re not making it super easy to do so, you’re most certainly missing out. Your website should contain social media buttons that make it simple to connect with just a click. Likewise, things like blog posts should contain social buttons to make sharing your content a breeze.
No Mobile Optimization
These days just about everyone has a smartphone or tablet, so it’s important that your website is optimized to make it easy to view and interact with on a mobile device. There are a number of ways this can be done, and if you’re not quite sure how, just ask your web developer.
Are you making any of these key mistakes with your own property management website? If so, it’s time to make some changes. The more you tweak and improve your website, the better it will perform and become the client generating machine it is meant to be.
Download The Property Manager's Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.