Like it or not, marketing is something every business must do. It’s what gets your property management firm’s brand in front of people and (hopefully) turns them from leads into paying customers. Of course, as with anything else in business, there’s a right way and a wrong way to handle marketing. If your strategy has stalled or you’re just not even sure where to begin, here are 5 ways you can kick things into gear and start seeing results.
Develop a Plan
One of the reasons many businesses fail at marketing (including those in the property management industry) is because they try to do so without a clear-cut plan in place first. It’s important that you establish a solid foundation on which to build. Start by developing customer personas (images of who your ideal customers would be), identifying your key objectives and drafting an action plan for reaching those goals, on time and within budget.
The Property Manager′s Guide to Extraordinary Marketing has all the inspiration and resources you need to get the right message heard by the right people.
You don’t have to go all in with your marketing efforts. In fact, trying to do too much at once will surely result in burn-out, which isn’t good for you or your business. Instead, start with baby steps. Identify a few key areas that you feel would net you the best results and focus your time, energy and marketing budget there. Then, measure results and tweak accordingly. Over time, as these things start to click, you can begin to add more to your plate.
Understand Your Audience
All the marketing in the world won’t do you a lick of good if you’re not reaching the right people. One of the biggest components of a successful marketing campaign is a clear understanding of those who you are targeting. What are their wants? What are their needs? What pain points do they face? This will help you determine how you can position your property management company as the ideal solution to those wants, needs and challenges.
Don’t Spread Yourself Too Thin
These days it seems like new social channels are cropping up on an almost weekly basis. It can be tempting to jump on board with all of these networks, but doing so may actually hurt – not help – your marketing efforts. Remember the part about knowing your audience? That includes understanding the platforms they’re most likely to use and then focusing your energy on mastering those. Otherwise, you’re wasting time and money.
Create Meaningful Content
The last important tip for kick-starting your marketing strategy is to develop and share quality content that is of value to your audience. This shouldn’t be too hard once you’ve identified what your prospects need and want. With this information in hand, all you have to do is create content that solves those issues and get it into the hands of who you’re targeting.
Marketing your property management business doesn’t have to be an insurmountable chore. By putting the above tips into practice, you’ll be able to develop an actionable plan that works toward clear-cut goals and effectively reaches the people who are most valuable to your brand.
Get your free copy of The Property Manager′s Guide to Extraordinary Marketing. It has all the inspiration and resources you need to get the right message heard by the right people.