When it comes to female talent, the stats don’t lie. Not only do companies with an equal proportion of women to men outperform their counterparts, but studies have consistently shown that female executives are much more effective at reducing company expenditure. Better performance and lower costs mean a better bottom line for your property management company. Yet, attracting top female talent isn’t always as easy as it may seem. If you’re looking to balance the scales a bit, particularly in your C-Suite, here are a few tips to keep in mind.
Understand how women look for employment opportunities
You may think that women and men both seek employment opportunities the same way, but you’d be incorrect. In fact, unlike men, women are less likely to use mainstream recruiting resources and more likely to spend time researching things like job reviews and company reputation. Therefore, if you want to attract more female workers, you should invest in your online reputation.
Formalize your policies
If you’re serious about creating a more gender-balanced workforce, then formalizing and being transparent about your flexibility and work-life balance policies is a step in the right direction. It’s also important to develop and maintain consistency across your entire property management company, not just certain departments. Being open, upfront and consistent will allow you to attract and recruit the best talent.
Re-examine your family leave policies
One of the biggest reasons women leave or lack engagement in the labor force is because of the struggles that exist when trying to balance family life and work duties. You can increase the likelihood of not only attracting qualified female executives, but also ensuring that they’ll return to work and stay on-board by offering attractive, flexible benefits. For instance, allowing longer paid leave, work from home or partial return-to-work policies can help tip the scales in your favor.
Demonstrate what’s important
Female executives value different things than their male counterparts. For instance, many women say they’d prefer a job that offers flexibility over a higher pay rate. To catch the attention of qualified female job seekers, make sure you’re showcasing the things that matter most to them, such as benefits, culture and policies.
Don’t just say your property management company values diversity. Prove it by creating and maintaining diverse management teams. When your management team composition reflects your diverse culture and priorities, it shows female job prospects that your company truly takes gender equality seriously.
Given the benefits, it’s no question that introducing more women into your property management company’s boardroom is a wise business decision. By taking the time to understand what female employees truly value and are looking for in their career endeavors and making an effort to implement the above strategies, you will successfully achieve greater gender balance and, as a result, enjoy better company performance.
What about you? Does your property management company have what it takes to attract and retain top female talent? Are you knocking it out of the park? Maybe you’re female owned and operated. We’d love to hear some of the secrets to your success. Please share in the comments below!