These days, being successful in business relies heavily on how easily your organization can be found online. Search engine optimization is a fundamental component of any online marketing strategy. This involves a number of techniques that are designed to improve the chances of your company’s website appearing at the top of the list when someone Googles property management services in your area. If your results aren’t quite where you’d like them to be, it could be because you’re committing one of the following SEO blunders.
Not understanding keywords
The key to successful SEO is determining which keywords your target audience is most likely to type in when searching for property management services online and then leveraging that information by incorporating these words or phrases throughout your content and in various other areas. The problem is, if you use the wrong keywords, don’t use enough of them or use them too much, you won’t get results. Do your homework and stick to a density of around 1-2%.
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Not knowing your audience
The goal of SEO is to drive as much traffic to your website as possible in the hopes of converting at least a portion of those visitors to paying customers. If you don’t know who your ideal client is, you can’t accurately provide them with the content and resources that they’d find valuable, thereby decreasing the chances of pushing them through the sales funnel. Understand exactly who you’re trying to reach, and then build your SEO strategy around that.
Not optimizing your title tags
If your title tags are too generic, such as “home” or “contact,” not only will your audience have limited information about the purpose of each page, but the search engines will not know how to properly index them. Be sure to optimize these tags with as much detail as possible, preferably using your targeted keywords. This simple thing can dramatically improve how your website performs in the search engines.
Not making your site crawlable
In order for a website and its pages to be properly indexed and ranked, search engines do what’s known as “crawling,” which is basically an electronic scan of content. If your property management site has errors, such as broken links or not enough readable content, the search engines could potentially categorize it wrong or worse – skip it altogether. Make sure you’re checking your site regularly to ensure that everything is working properly and include ~100-300 words of keyword optimized content on each page.
Not analyzing and measuring results
SEO is not a “set it and forget it” task. It takes ongoing analysis and tweaking to get it right. If you’re not routinely evaluating how your property management site is performing, you could be inadvertently making these or other errors that might be hindering your site’s ranking and performance. Check Google Analytics on a regular basis and make changes where necessary.
In today’s digital age, online marketing is among the most important tools for businesses to reach prospective customers. Search engine optimization can help get your property management firm found online, but only if you’re doing it right. By knowing which mistakes to avoid, you can better plan your SEO to get the positive, consistent results you’re after.
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